🔹 Job Title: Digital Marketing Intern - PCD TR
🔹 Company: LVMH
🔹 Location: Singapore
🔹 Job Type: Intern
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role is ideal for a university student or recent graduate seeking to gain in-depth knowledge of digital marketing in a luxury brand context. Previous experience in e-business and proficiency in both English and Chinese are preferred.
✅ Work with Travel Retail APAC Regional Marketing team to drive growth within e-Travel Retail (e-retail, e-trade and social media)
✅ Facilitate the scaling of TR digital campaigns APAC by ensuring that the TR regions have the guidance, tools, and content necessary to succeed
✅ Adapt digital assets (banners, visuals, social media content) to formats needed by regions for retailers
✅ Assist in translation work from English to Chinese and ensure that translated content adheres to the brand's tone of voice
✅ Support online product assortment preparation
✅ Ensure proper execution of content/assets by retailers
✅ Monitor and measure the success of Dior’s and competitors’ digital campaigns to continuously optimize
✅ Monitor brands’ presence on travel retailers’ websites
✅ Report on best practices, trends, and activities within digital in travel retail, including but not limited to digital marketing, SEM, paid media, social media, and omnichannel
✅ Use data, business intelligence reporting, and consumer profiling to better understand the connected travel retail client
✅ Update and compile product information, pack shots
✅ Support on in-house adaptation of banners
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work autonomously with a sense of initiative. The ideal candidate will be digitally savvy, organized, open-minded, agile, energetic, and enjoy working in a multi-cultural environment.
Education: University student or recent graduate
Experience: Previous experience in e-business (e-retail, e-commerce, or social commerce) is an advantage
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong interest in luxury brands, digital marketing, and a desire to learn and grow within the industry.
Salary Range: Industry-standard internship salary for Singapore, typically ranging from SGD 3,000 to SGD 4,000 per month (ASSUMPTION: Based on market research and similar roles in the region)
Benefits:
Working Hours: Full-time (40 hours per week), Monday to Friday (ASSUMPTION: Standard workweek for internships in Singapore)
ASSUMPTION: The salary range provided is an estimate based on market research and similar roles in the region. Actual compensation may vary depending on the candidate's qualifications and the company's internal policies.
Industry: Luxury Retail (LVMH is the world leader in luxury, with a presence in all major sectors, including Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry, and Selective Distribution)
Company Size: 10,001+ employees (LVMH is a family group founded in 1987 and headed by Chairman and CEO Bernard Arnault, with reported sales of 86.2 billion euros in 2023 and 6000 stores around the world)
Founded: 1987 (as LVMH, Parfums Christian Dior was founded in 1947)
Company Description:
Company Specialties:
Company Website: http://www.lvmh.com
ASSUMPTION: LVMH is a global leader in luxury, offering a unique opportunity for interns to gain experience in a dynamic and innovative environment. The company's commitment to ethics, social and environmental responsibility, and exemplary ethics makes it an attractive place to work.
Career Level: Entry-level (internship)
Reporting Structure: The intern will report directly to the Travel Retail APAC Regional Marketing team (ASSUMPTION: Based on the job description)
Work Arrangement: On-site, full-time (40 hours per week, Monday to Friday)
Growth Opportunities:
ASSUMPTION: This internship offers a unique opportunity for candidates to gain valuable experience in the luxury retail industry and potentially grow their career within the LVMH group.
Office Type: Corporate office (ASSUMPTION: Based on the company's description)
Office Location(s): Singapore
Geographic Context:
Work Schedule: Full-time, Monday to Friday (ASSUMPTION: Standard workweek for internships in Singapore)
ASSUMPTION: Singapore offers a dynamic and multicultural work environment, with a strong focus on business and innovation. The city-state's strategic location in Southeast Asia makes it an ideal base for working with regional teams and gaining international experience.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, E-Business, Social Media, Adobe Photoshop, Affiliate Marketing, Analytical Skills, Excel, PowerPoint, Bilingual, Teamwork, Attention to Detail, Initiative, Organizational Skills, Cultural Awareness
ASSUMPTION: The application process for this internship is likely to be competitive, with a focus on assessing candidates' digital marketing skills, adaptability, and cultural awareness. Applicants should tailor their resumes and cover letters to highlight their relevant skills and experiences and prepare examples of their work to showcase their creativity and technical skills.
ASSUMPTION: The tools and technologies required for this role are standard for digital marketing and e-business. Candidates should be proficient in using these tools and have a strong understanding of social media platforms and affiliate marketing.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: LVMH values excellence, creativity, and entrepreneurship in its employees. Candidates should be adaptable, comfortable working in a multi-cultural environment, and have strong analytical skills, attention to detail, and a positive attitude. The ideal candidate will be a fast learner with strong project management skills and a passion for luxury brands and digital marketing.
ASSUMPTION: While this internship offers a unique opportunity for growth and learning, it also presents several challenges that candidates should be prepared to face. These include working in a fast-paced and dynamic environment, adapting to a multi-cultural work environment, balancing multiple responsibilities and priorities, and meeting the high standards of a leading luxury brand.
ASSUMPTION: This role is unique in its focus on driving growth within e-Travel Retail for a leading luxury brand. Similar roles may be found in other luxury retail companies or global marketing agencies, with career paths leading to roles in brand management, marketing strategy, or digital marketing management.
ASSUMPTION: Sample projects for this role may include developing and executing social media campaigns, analyzing and optimizing digital campaign performance, and creating and adapting digital assets for regional retailers. These projects will allow candidates to gain practical experience in digital marketing and e-business and demonstrate their creativity and technical skills.
ASSUMPTION: Key questions to ask during the interview for this role may include inquiring about the role's priorities, its fit within the broader marketing strategy, opportunities for growth and learning, work-life balance, and the company's approach to diversity, equity, and inclusion. These questions will help candidates better understand the role, the company culture, and the opportunities available for growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.