Digital Marketing Intern (Unpaid)

📌 Core Information

🔹 Job Title: Digital Marketing Intern (Unpaid)

🔹 Company: ODK Media

🔹 Location: Fullerton, California, United States

🔹 Job Type: Temporary, Intern

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Gaining hands-on experience in social media advertising, paid campaigns, and performance analytics
• Working across platforms like Instagram, TikTok, YouTube, Facebook, X.com, Google Ads, and Meta Ads
• Learning how to use tools like GA4 to track content performance and optimize strategy
• Supporting content promotion, campaign optimization, influencer marketing, and SEO efforts

ASSUMPTION: This internship is unpaid, so applicants should expect to gain valuable experience rather than immediate financial compensation.

📋 Key Responsibilities

✅ Assist in promoting content across various social media platforms

✅ Track key metrics and create actionable reports to guide marketing strategy

✅ Set up, manage, and optimize paid campaigns through Google Ads and Meta Ads

✅ Understand mobile attribution and help improve campaign effectiveness and ROAS

✅ Support A/B testing and audience segmentation to enhance ad performance

✅ Help identify and collaborate with influencers to support content promotion

✅ Learn SEO best practices and support content discoverability

✅ Assist with content creation, email marketing, keyword research, and web content optimization

✅ Support the team with day-to-day coordination and administrative tasks

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making.

🎯 Required Qualifications

Education: Pursuing a degree in Marketing, Business, or a related field

Experience: Entry-level, with a strong interest in digital marketing and a curious mindset to learn performance marketing tools

Required Skills:

• Excellent written and verbal communication skills
• Strong organizational skills and attention to detail
• Ability to work independently and collaboratively within a team
• Basic knowledge of digital marketing principles and tools

Preferred Skills:

• Bilingual in English and Korean
• Strong interest in Asian content and the entertainment industry
• Creative thinker with the ability to generate innovative marketing ideas
• Proficient in social media platforms (Instagram, Twitter, Facebook, etc.)
• Basic knowledge of SEO or email marketing

ASSUMPTION: While this internship is unpaid, the required and preferred qualifications reflect the high level of responsibility and learning opportunities offered.

💰 Compensation & Benefits

Salary Range: Unpaid internship

Benefits:

• Catered lunch provided on all on-site days
• Free access to various streaming media applications
• Corporate parties, team bonding events, and much more!

Working Hours: Full-time (40 hours/week) with flexible remote work options

ASSUMPTION: The unpaid nature of this internship should be carefully considered by applicants, weighing the value of the experience against the lack of financial compensation.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers, specializing in streaming media, OTT, content business, and Asian entertainment

Company Size: 51-200 employees, offering a mid-sized company environment with opportunities for growth and collaboration

Founded: 2011, with over a decade of experience in the Asian media hub space

Company Description:

• ODK Media provides exposure through website content and serves as an influencer to users, advertisers, and content providers
• Operates on platforms OnDemandKorea.com, OnDemandChina.com, OnDemandViet, and OnDemandLatino
• Offers a wide variety of content, expanding its streaming business for consumers who speak other languages

Company Specialties:

• Streaming Media
• OTT
• Content Business
• Asian Entertainment

Company Website: http://www.odkmedia.net

ASSUMPTION: ODK Media's focus on Asian content and streaming media provides a unique opportunity for interns to gain experience in a niche but growing market.

📊 Role Analysis

Career Level: Entry-level, with opportunities for growth and learning within the marketing team

Reporting Structure: This role reports directly to the Marketing Manager and works closely with the marketing team

Work Arrangement: On-site with remote flexibility, allowing for a balance between in-person collaboration and remote work

Growth Opportunities:

• Gain hands-on experience in digital marketing, performance analytics, and campaign management
• Develop technical, creative, and analytical skills in a supportive environment
• Build relationships with team members, mentors, and industry professionals
• Gain behind-the-scenes insight into a fast-paced, performance-focused marketing team

ASSUMPTION: This internship offers a unique opportunity for entry-level candidates to gain valuable experience and make a significant impact on the marketing team's success.

🌍 Location & Work Environment

Office Type: A modern, collaborative office space with on-site amenities and remote work flexibility

Office Location(s): Fullerton, CA, with additional offices in Seoul, South Korea, and Ho Chi Minh City, Vietnam

Geographic Context:

• Fullerton, California, is located in the heart of Orange County, offering a mix of urban and suburban living
• The area is known for its diverse culture, vibrant arts scene, and numerous outdoor recreation opportunities
• Fullerton is conveniently located near major transportation hubs, making it easily accessible for commuters

Work Schedule: Full-time (40 hours/week) with flexible remote work options, allowing for a balance between structured work hours and personal scheduling

ASSUMPTION: The location and work environment at ODK Media offer a blend of urban convenience, cultural diversity, and flexible work arrangements to support a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the Marketing Manager and/or other team members
• Background check and reference verification (if applicable)

Key Assessment Areas:

• Communication skills and ability to work effectively within a team
• Problem-solving and analytical skills
• Creativity and innovative thinking
• Understanding of digital marketing principles and tools

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this internship
• Demonstrate your enthusiasm for digital marketing and Asian content
• Showcase your ability to work independently and collaboratively within a team
• Prepare examples of your previous work or projects that showcase your skills and creativity

ATS Keywords: Digital Marketing, Social Media Advertising, Performance Analytics, Content Creation, SEO, Email Marketing, A/B Testing, Influencer Marketing, Data-Driven Strategy, Organizational Skills, Communication Skills, Creative Thinking, Google Ads, Meta Ads, GA4, Audience Segmentation

ASSUMPTION: The application process for this internship is likely to be competitive, with a focus on identifying candidates who possess the required skills and a strong passion for digital marketing and Asian content.

🛠️ Tools & Technologies

• GA4
• Google Ads
• Meta Ads
• Social media platforms (Instagram, TikTok, YouTube, Facebook, X.com)
• Content creation and management tools (e.g., Canva, Buffer, Hootsuite)

ASSUMPTION: Familiarity with these tools and platforms is not required but may be beneficial for applicants looking to hit the ground running in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Excellence
• Diversity
• Integrity

Work Style:

• Fast-paced and dynamic
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you align with ODK Media's core values, particularly innovation and excellence?
• How comfortable are you working in a fast-paced, collaborative environment with a strong focus on data-driven decision making?
• How well do you adapt to feedback and new challenges in a dynamic work environment?

ASSUMPTION: ODK Media values candidates who are passionate about digital marketing, eager to learn, and able to thrive in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Balancing the demands of an unpaid internship with other commitments, such as school or part-time work
• Adapting to a fast-paced, performance-driven work environment
• Overcoming the lack of immediate financial compensation, focusing instead on the value of the experience
• Managing expectations and communication with team members and superiors

ASSUMPTION: Applicants should carefully consider these potential challenges and weigh them against the benefits and learning opportunities offered by this internship.

📈 Similar Roles Comparison

• Unlike traditional marketing internships, this role offers a strong focus on performance analytics and data-driven decision making
• ODK Media's specialization in Asian content and streaming media provides a unique opportunity to gain experience in a niche but growing market
• This internship offers a blend of creative and analytical responsibilities, with opportunities for growth and learning within the marketing team

ASSUMPTION: Applicants should consider the unique aspects of this internship and how they align with their career goals and interests.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new Asian film release
• Analyzing campaign performance data to optimize ad spend and improve ROAS
• Collaborating with influencers to create engaging content that drives user acquisition and retention

ASSUMPTION: These sample projects reflect the diverse range of responsibilities and learning opportunities offered by this internship.

❓ Key Questions to Ask During Interview

• How does this internship fit into the overall marketing strategy for ODK Media?
• What are the most significant challenges facing the marketing team currently, and how can this internship contribute to addressing them?
• How does ODK Media support the professional development and growth of its interns?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
• How does ODK Media foster a culture of innovation and collaboration within its marketing team?

ASSUMPTION: These interview questions demonstrate a candidate's interest in the role, the company, and their own professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this internship
• Prepare examples of your previous work or projects that showcase your skills and creativity
• Follow up with the hiring manager one week after submission to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.