Digital Marketing Intern (up to 12 months)

📌 Core Information

🔹 Job Title: Digital Marketing Intern (up to 12 months)

🔹 Company: Roche

🔹 Location: Vilnius, Lithuania

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: Entry-level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the localization of the Diabetes Care website
• Managing localization timelines and approvals
• Acting as the primary point of contact between global, regional, and local teams
• Gaining hands-on experience in digital marketing and project management
• Working in a dynamic international setting with diverse stakeholders

ASSUMPTION: This internship is designed to provide recent graduates or master's students with practical experience in digital marketing and project management within the healthcare industry.

📋 Key Responsibilities

✅ Supporting the localization of the Diabetes Care website, ensuring alignment with market-specific regulatory, linguistic, and cultural requirements

✅ Collaborating with local marketing, commercial, and digital teams to tailor content and functionalities to enhance engagement and user experience

✅ Localizing the global website map based on input from local marketing and product management

✅ Supporting the localization of new global content and migrating current local content to the new website

✅ Coordinating optimization of SEO, metadata, and content structure for regional search performance

✅ Controlling the quality of uploaded content and providing timely and structured feedback to the outsourced IT team responsible for uploading

✅ Acting as the primary point of contact between global, regional, and local teams, facilitating smooth adoption of the unified portal

✅ Managing localization timelines, dependencies, and approvals, ensuring seamless execution

✅ Ensuring clear communication and expectation management with stakeholders

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and the intern's performance.

🎯 Required Qualifications

Education: Recent graduates from a university degree or master's program in business discipline

Experience: Understanding of or experience in web portal localization and B2C digital marketing would be beneficial

Required Skills:

• Strong collaboration and communication skills
• Ability to prioritize and problem-solve in a fast-paced environment while maintaining strong attention to detail
• Familiarity with content management systems (CMS), digital tools, and web analytics platforms
• Fluency in English and Lithuanian

Preferred Skills:

• Experience with Sprinklr, Adobe Experience Manager, Showpad, Salesforce CRM, Marketo, VeevaVault, gSheets, and Drupal CMS

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong academic record and relevant coursework in business, marketing, or a related field.

💰 Compensation & Benefits

Salary Range: The salary range for this internship is not provided. However, based on industry standards for entry-level marketing internships in Lithuania, the estimated range is €500 - €800 per month (before taxes).

Benefits:

• Mentorship from the Diabetes Care Marketing Manager
• Opportunity to gain experience in a global healthcare company
• Possibility of full-time employment after the internship, depending on performance

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research. Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives.

Company Size: 10,001+ employees. As a large organization, Roche offers diverse opportunities for growth and learning.

Founded: 1896. Roche has a rich history and extensive experience in the healthcare industry.

Company Description:

• Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system.
• Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.
• Founded in 1896, Roche continues to search for better ways to prevent, diagnose, and treat diseases and make a sustainable contribution to society.

Company Specialties:

• biotechnology
• innovation
• personalized healthcare
• great place to work
• diagnostics
• pharmaceuticals
• research
• healthcare
• personalised healthcare
• diabetes care
• genomics
• healthcare technology
• big data
• and Science

Company Website: careers.roche.com

ASSUMPTION: Roche's focus on innovation, personalized healthcare, and being a great place to work makes it an attractive employer for those interested in the biotechnology and healthcare industries.

📊 Role Analysis

Career Level: Entry-level. This internship is designed for recent graduates or master's students looking to start their careers in digital marketing.

Reporting Structure: The intern will report directly to the Diabetes Care Marketing Manager.

Work Arrangement: On-site, full-time (40 hours per week).

Growth Opportunities:

• Potential full-time employment after the internship, depending on performance
• Exposure to various aspects of digital marketing and project management
• Opportunity to work with diverse stakeholders in a global setting

ASSUMPTION: While the internship is only up to 12 months, there is potential for growth and full-time employment based on the intern's performance.

🌍 Location & Work Environment

Office Type: Corporate office. Roche's headquarters in Basel, Switzerland, is the global hub for the company's operations.

Office Location(s): Vilnius, Lithuania

Geographic Context:

• Vilnius is the capital and largest city of Lithuania, with a population of around 545,000 people.
• Lithuania is a member of the European Union and the Eurozone, using the Euro as its currency.
• The cost of living in Vilnius is relatively low compared to other European capitals.

Work Schedule: Full-time (40 hours per week), with standard business hours.

ASSUMPTION: The work environment at Roche is professional and collaborative, with a strong focus on innovation and continuous learning.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Diabetes Care Marketing Manager
• Final decision and offer

Key Assessment Areas:

• Problem-solving skills
• Communication and collaboration skills
• Attention to detail
• Cultural fit with the company and team

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this internship
• Demonstrate your understanding of web portal localization and digital marketing
• Showcase your ability to work effectively in a team and manage multiple timelines

ATS Keywords: Web Portal Localization, B2C Digital Marketing, Project Management, Collaboration, Communication, Attention to Detail, Content Management Systems, Digital Tools, Web Analytics, Roche, Diabetes Care, Marketing Intern

ASSUMPTION: The application process for this internship is subject to change, and it is essential to monitor the job posting for updates.

🛠️ Tools & Technologies

• Content management systems (CMS)
• Digital tools and web analytics platforms
• Sprinklr, Adobe Experience Manager, Showpad, Salesforce CRM, Marketo, VeevaVault, gSheets, and Drupal CMS (nice to have)

ASSUMPTION: The tools and technologies listed above are subject to change based on the company's internal processes and the intern's specific projects.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Boldness
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with diverse stakeholders and managing multiple timelines?
• Do you have a strong attention to detail and a commitment to quality?

ASSUMPTION: Roche values candidates who are innovative, collaborative, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• The internship is only up to 12 months, which may limit long-term growth opportunities
• The role requires strong attention to detail and the ability to manage multiple timelines, which can be challenging in a fast-paced environment
• The work arrangement is on-site, which may not be suitable for candidates who prefer remote or hybrid work
• The cost of living in Vilnius may be higher than in other cities in Lithuania

ASSUMPTION: While there may be challenges specific to this role, Roche offers a supportive work environment and opportunities for growth and learning.

📈 Similar Roles Comparison

• This internship focuses on digital marketing and project management within the healthcare industry, unlike other marketing internships that may be more general or focused on other industries
• The role offers exposure to various aspects of digital marketing and project management, providing a well-rounded experience for entry-level candidates
• Compared to other internships, this role offers a unique opportunity to work with a global healthcare company and gain experience in a dynamic international setting

ASSUMPTION: While this internship is unique, it is essential to consider other entry-level marketing roles and internships to find the best fit for your career goals.

📝 Sample Projects

• Localizing the Diabetes Care website for a specific market, ensuring alignment with regulatory, linguistic, and cultural requirements
• Managing the localization timeline for a new global content launch, coordinating with multiple stakeholders to ensure seamless execution
• Optimizing the regional search performance of the Diabetes Care website by coordinating SEO, metadata, and content structure

ASSUMPTION: The sample projects listed above are subject to change based on the company's internal priorities and the intern's specific role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this internship, and how will my work contribute to the overall success of the Diabetes Care marketing team?
• How does Roche support the professional development and growth of its interns?
• What is the typical career path for marketing professionals at Roche, and how can this internship contribute to my long-term career goals?
• How does Roche foster a culture of innovation and collaboration, and what opportunities are there for interns to contribute to these aspects?
• What are the key challenges facing the Diabetes Care marketing team, and how can this internship help address them?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and commitment to your professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this internship
• Prepare examples of your previous work in web portal localization and digital marketing, if applicable
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.