Digital Marketing Internship

📌 Core Information

🔹 Job Title: Digital Marketing Internship

🔹 Company: Integrated Real Estate Group

🔹 Location: Southlake, Texas

🔹 Job Type: Summer Internship (Paid, Part-Time or Full-Time)

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: Internship (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Gain real-life marketing experience in the senior housing and multi-family industry
• Work on impactful assignments and receive frequent feedback and coaching
• Potential for a full-time position offer after the internship
• Collaborate with a Supervisor, Executive Mentor, Peer Mentor, and Internship Coordinator

ASSUMPTION: This internship is designed to provide a comprehensive, hands-on learning experience for students pursuing a marketing degree or similar program.

📋 Key Responsibilities

✅ Create and update website content, including page copy, landing pages, and calls-to-action, aligned with brand voice and community goals

✅ Write and publish engaging blog posts that highlight community features, resident stories, and industry trends to drive traffic and engagement

✅ Conduct keyword research and implement on-page SEO strategies to improve organic search rankings

✅ Support Search Engine Marketing (SEM) efforts, including assisting with Google Ads campaign setup, keyword bidding, and performance tracking

✅ Analyze website and campaign performance using tools like Google Analytics & SEMrush, providing insights to optimize results

✅ Research industry trends, competitor websites, and SEO/SEM best practices to inform strategies

✅ Assist with additional digital marketing tasks, such as social media content support or email campaign integration, as needed

ASSUMPTION: The intern's responsibilities will evolve based on the company's needs and the intern's demonstrated skills and interests.

🎯 Required Qualifications

Education: High School diploma and current 3rd or 4th year enrollment in Marketing Bachelor's degree or similar program of study preferred

Experience: Experience in web design, copy writing, and Adobe Creative Suite preferred

Required Skills:

• Excellent written and verbal communication skills
• Strong organizational skills, leadership skills, and ability to multi-task
• Ability to work a minimum of 30 hours per week
• Available to complete at minimum a 10-week summer program, starting in June and ending in August

Preferred Skills:

• Familiarity with digital marketing tools and platforms
• Basic knowledge of HTML and CSS

ASSUMPTION: While not required, having some prior experience or knowledge in digital marketing can be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $12 - $15 per hour (Estimated based on industry standards for marketing internships in Texas)

Benefits:

• Real-life assignments
• Frequent feedback and coaching
• Potential full-time position offer after the internship

Working Hours: Minimum of 30 hours per week, with flexible scheduling options

ASSUMPTION: The salary range is an estimate and may vary based on the intern's experience and performance during the internship.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate, specifically focused on senior housing and multi-family properties

Company Size: Medium-sized (1,001-5,000 employees)

Founded: 2003, with over 20 years of experience in property development, construction, and management

Company Description:

• Headquartered in the Dallas-Fort Worth area
• Specializes in property management, development, construction, and senior living lifestyles
• Emphasizes exceptional team members as the driving force behind its success

Company Specialties:

• Senior Living
• Assisted Living
• Extended Care
• Memory Care
• Real Estate
• Construction
• Development
• Property Management
• Independent Living
• Gerontology
• Aging
• Wellness
• Multifamily

Company Website: www.integratedreg.com

ASSUMPTION: Integrated Real Estate Group's extensive experience and focus on team development make it an attractive choice for interns seeking real-world marketing experience.

📊 Role Analysis

Career Level: Entry-level (Internship)

Reporting Structure: The intern will report directly to the Marketing Supervisor and work closely with an Executive Mentor, Peer Mentor, and Internship Coordinator

Work Arrangement: On-site, with flexible scheduling options

Growth Opportunities:

• Potential full-time position offer after the internship
• Ongoing training, education, and advancement opportunities within the company

ASSUMPTION: This internship provides a clear path for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 3110 W. Southlake Blvd., Suite 120, Southlake, Texas 76092

Geographic Context:

• Southlake is a suburb of Dallas-Fort Worth, offering a mix of urban and suburban living
• Close proximity to shopping, dining, and entertainment options
• Access to major highways and public transportation

Work Schedule: Flexible scheduling options, with a minimum of 30 hours per week

ASSUMPTION: The Southlake location provides a convenient and accessible work environment for interns living in the Dallas-Fort Worth area.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Marketing Supervisor and Executive Mentor
• Background check and onboarding

Key Assessment Areas:

• Communication skills (written and verbal)
• Organizational skills and ability to multi-task
• Creativity and problem-solving skills
• Technical skills (web design, copy writing, Adobe Creative Suite, SEO, SEM)
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this internship
• Demonstrate your understanding of the company and the role by asking thoughtful questions during the interview
• Show enthusiasm for learning and growing within the company

ATS Keywords: Digital Marketing, Internship, Marketing Intern, SEO, SEM, Google Ads, Google Analytics, Content Creation, Blog Writing, Keyword Research, Social Media, Email Campaigns, Organizational Skills, Communication Skills, Leadership Skills

ASSUMPTION: Applicants should focus on showcasing their relevant skills and experiences, as well as their enthusiasm for learning and growing within the company.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Google Analytics
• SEMrush
• Google Ads
• WordPress (or similar CMS)
• HTML and CSS
• Social media platforms (Facebook, Instagram, LinkedIn, etc.)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. The intern will receive training and support to develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Teamwork
• Accountability
• Innovation

Work Style:

• Collaborative and supportive team environment
• Focus on continuous learning and improvement
• Data-driven decision-making
• Strong emphasis on work-life balance

Self-Assessment Questions:

• Do you align with Integrated Real Estate Group's core values?
• Are you comfortable working in a fast-paced, dynamic team environment?
• Do you thrive in a data-driven, continuous learning environment?
• Are you able to maintain a healthy work-life balance while managing multiple tasks and projects?

ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and enjoyable internship experience.

⚠️ Potential Challenges

• Balancing internship responsibilities with academic coursework
• Adapting to a fast-paced, dynamic work environment
• Managing multiple tasks and projects simultaneously
• Working with various teams and stakeholders
• Developing and implementing effective SEO and SEM strategies

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a willingness to learn and adapt in a dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing internships, this role offers real-life, impactful assignments and the opportunity to work directly with various teams and stakeholders
• Integrated Real Estate Group's focus on team development and growth opportunities sets it apart from other companies in the industry
• This internship provides a clear path for career growth and development within the company, unlike some other entry-level positions

ASSUMPTION: Applicants should consider the unique aspects of this internship and how they align with their career goals and expectations.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for a new senior living community
• Creating and executing a targeted Google Ads campaign to drive traffic and engagement for a multifamily property
• Designing and publishing a series of blog posts highlighting community features, resident stories, and industry trends

ASSUMPTION: These sample projects demonstrate the real-life, impactful assignments interns can expect to work on during their internship.

❓ Key Questions to Ask During Interview

• What are the most important qualities you're looking for in an intern for this role?
• How does this internship fit into the company's overall marketing strategy?
• What are some of the most challenging aspects of this role, and how can I best prepare for them?
• What opportunities are there for growth and development within the company after the internship?
• How does the company support work-life balance for its employees?

ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and the company, and helps you make an informed decision about the internship.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this internship
• Prepare examples of your previous work, such as blog posts, website content, or marketing campaigns, to showcase your abilities
• Research the company and the role to demonstrate your understanding and enthusiasm during the interview
• Follow up with the hiring manager within one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.