Social Media & Marketing Automation Internship

📌 Core Information

🔹 Job Title: Social Media & Marketing Automation Internship

🔹 Company: Integrated Real Estate Group

🔹 Location: Southlake, Texas

🔹 Job Type: Internship (Paid, 10-12 weeks, Part-Time or Full-Time)

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: Internship (Current 3rd or 4th year in Marketing Bachelor's degree program)

🔹 Remote Status: On-site (Southlake, Texas)

🚀 Job Overview

Key aspects of this role include:

• Creating and scheduling engaging content for social media platforms tailored to Senior Living and Multifamily audiences
• Supporting the execution of paid social media campaigns, including ad creation, targeting, and performance tracking
• Developing and implementing email marketing campaigns using automation platforms to nurture lead databases and maintain prospect engagement
• Monitoring social media and email campaign analytics, providing insights and recommendations to optimize performance
• Collaborating with the marketing team to align content with brand guidelines and community-specific goals

ASSUMPTION: This internship is designed to provide real-life marketing experience in the senior housing and multi-family industry, with a focus on social media, email marketing, and campaign analytics.

📋 Key Responsibilities

✅ Assist in creating and scheduling engaging content for social media platforms tailored to Senior Living and Multifamily audiences

✅ Support the execution of paid social media campaigns, including ad creation, targeting, and performance tracking

✅ Develop and implement email marketing campaigns using automation platforms to nurture lead databases and maintain prospect engagement

✅ Monitor social media and email campaign analytics, providing insights and recommendations to optimize performance

✅ Collaborate with the marketing team to align content with brand guidelines and community-specific goals

✅ Research industry trends and competitor strategies to inform creative and effective marketing approaches

✅ Assist with content creation, including graphics, copywriting, and video snippets, using tools like Canva or Adobe Creative Suite

✅ Support other marketing initiatives as needed, such as website updates or event promotions

ASSUMPTION: The intern will be given real-life, impactful assignments that will put their skills and education into practice, with frequent feedback and coaching to support their growth and development.

🎯 Required Qualifications

Education: Current 3rd or 4th year enrollment in Marketing Bachelor's degree program or similar program of study preferred

Experience: None specified

Required Skills:

• Excellent written and verbal communication skills
• Strong organizational skills, leadership skills, and ability to multi-task
• Familiarity with social media platforms, email marketing automation tools, and analytics software

Preferred Skills:

• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite)
• Experience with paid social media advertising
• Knowledge of the senior housing and multi-family industry

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and basic computer literacy are assumed to be required for this role.

💰 Compensation & Benefits

Salary Range: $15 - $20 per hour (Estimated, based on industry standards for marketing internships in Texas)

Benefits:

• Paid internship with potential for a full-time position offer after completion
• Real-life, impactful assignments with frequent feedback and coaching
• Supervisor, executive mentor, peer mentor, and internship coordinator support

Working Hours: Minimum of 30 hours per week for a 10-week summer program, starting in June and ending in August

ASSUMPTION: The salary range is an estimate based on industry standards for marketing internships in Texas. The actual salary may vary based on the company's internal compensation structure and the intern's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate (Senior Living, Assisted Living, Extended Care, Memory Care, Real Estate, Construction, Development, Property Management, Independent Living, Gerontology, Aging, Wellness, and Multifamily)

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: 2003 (22 years ago)

Company Description:

• Headquartered in the Dallas-Fort Worth area, Integrated Real Estate Group has been an industry leader in property management, development, construction, housing solutions, and senior living lifestyles since 2003.
• The company's outstanding accomplishments are driven by an exceptional team of over 1,000 dedicated professionals across the Southern Central Region of the United States.
• Integrated Real Estate Group offers exciting and rewarding opportunities for ongoing training, education, and advancement, with a focus on valuing the contributions of each team member.

Company Specialties:

• Senior Living
• Assisted Living
• Extended Care
• Memory Care
• Real Estate
• Construction
• Development
• Property Management
• Independent Living
• Gerontology
• Aging
• Wellness
• Multifamily

Company Website: www.integratedreg.com

ASSUMPTION: Integrated Real Estate Group is a well-established, large enterprise with a strong focus on team development and growth opportunities for its employees.

📊 Role Analysis

Career Level: Entry-level (Internship)

Reporting Structure: The intern will report directly to the Marketing Team and work closely with a Supervisor, Executive Mentor, Peer Mentor, and Internship Coordinator.

Work Arrangement: On-site, part-time or full-time, 10-week summer program starting in June and ending in August.

Growth Opportunities:

• Potential for a full-time position offer after the internship is completed
• Real-life, impactful assignments with frequent feedback and coaching
• Opportunities to work with various teams and gain experience in different aspects of marketing

ASSUMPTION: This internship provides an excellent opportunity for students pursuing a career in marketing to gain real-world experience and potentially secure a full-time position with the company upon completion.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 3110 W. Southlake Blvd., Suite 120, Southlake, Texas 76092

Geographic Context:

• Southlake, Texas, is a suburb of the Dallas-Fort Worth metropolitan area, with a population of approximately 30,000 people.
• The area is known for its high quality of life, excellent schools, and proximity to major highways and amenities.
• The office is located in a professional park with easy access to nearby restaurants, shops, and recreational facilities.

Work Schedule: Minimum of 30 hours per week for a 10-week summer program, starting in June and ending in August.

ASSUMPTION: The intern will work on-site at the Integrated Real Estate Group's corporate office in Southlake, Texas, for the duration of the 10-week summer program.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screen with the Marketing Team and/or Internship Coordinator
• In-person or video interview with the Supervisor and/or Executive Mentor
• Background check and reference verification (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Communication skills (written and verbal)
• Organizational skills and ability to multi-task
• Creativity and problem-solving skills
• Knowledge of social media platforms, email marketing automation tools, and analytics software
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this internship
• Demonstrate your understanding of the senior housing and multi-family industry and Integrated Real Estate Group's mission and values
• Prepare examples of your previous marketing work, such as social media campaigns, email marketing campaigns, or content creation projects
• Be ready to discuss your career goals and how this internship fits into your long-term plans

ATS Keywords: Social Media, Marketing Automation, Content Creation, Email Marketing, Analytics, Marketing Internship, Senior Living, Multifamily, Real Estate, Construction, Development, Property Management, Gerontology, Aging, Wellness

ASSUMPTION: Integrated Real Estate Group uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter)
• Email marketing automation tools (e.g., Mailchimp, HubSpot, Constant Contact)
• Analytics software (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
• Graphic design tools (e.g., Canva, Adobe Creative Suite)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The intern will be expected to have a basic understanding of the tools and technologies listed above, with the opportunity to learn and gain experience with more advanced tools throughout the internship.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Community
• Quality
• Teamwork
• Innovation
• Growth

Work Style:

• Collaborative and team-oriented
• Results-driven and detail-oriented
• Adaptable and open to feedback
• Creative and strategic thinker
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you align with Integrated Real Estate Group's core values, particularly integrity, excellence, and community?
• Are you comfortable working in a collaborative, team-oriented environment and receiving feedback to improve your performance?
• Do you have a creative and strategic mindset, with the ability to develop and execute effective marketing campaigns?
• Are you comfortable working with various teams and adapting to different work environments?

ASSUMPTION: Integrated Real Estate Group places a strong emphasis on cultural fit and values-driven hiring. Applicants should carefully consider how their personal values and work style align with the company's core values and work environment.

⚠️ Potential Challenges

• The internship may require working with multiple teams and adapting to different work environments, which can be challenging for some individuals
• The intern may face competition for full-time positions with other interns and external candidates upon completion of the program
• The internship may require working on weekends or evenings to support marketing campaigns or events, depending on the company's needs
• The intern may need to commute to the Southlake, Texas, office, which may be inconvenient for some candidates

ASSUMPTION: While Integrated Real Estate Group offers a comprehensive internship program with numerous benefits, applicants should carefully consider the potential challenges and ensure they are comfortable with the internship's requirements and expectations.

📈 Similar Roles Comparison

• This internship is similar to other marketing internships in the real estate industry, with a focus on social media, email marketing, and campaign analytics
• However, this role is unique in its focus on the senior living and multifamily sectors, providing interns with specialized experience in these areas
• Compared to other marketing roles, this internship offers a structured learning experience with frequent feedback and coaching, as well as the potential for a full-time position offer upon completion

ASSUMPTION: Applicants should carefully consider the unique aspects of this internship and how it compares to other marketing roles in the real estate industry, as well as the potential for specialized experience and growth opportunities.

📝 Sample Projects

• Developing and executing a social media campaign to promote an upcoming grand opening event for a new senior living community
• Creating and scheduling engaging content for multiple social media platforms to increase brand awareness and drive traffic to the company's website
• Designing and implementing an email marketing campaign to nurture lead databases and maintain prospect engagement for a multifamily property

ASSUMPTION: These sample projects are intended to provide applicants with an idea of the types of marketing initiatives they may work on during their internship, with the opportunity to gain experience in various aspects of marketing and potentially contribute to the company's success.

❓ Key Questions to Ask During Interview

• What are the key priorities for this internship, and how will my work contribute to the marketing team's overall goals?
• How does this internship fit into the company's long-term plans for marketing and growth?
• What opportunities are there for professional development and growth within the company?
• How does the marketing team collaborate with other departments, such as sales, operations, and property management?
• What are the key challenges facing the marketing team, and how can this internship help address them?

ASSUMPTION: Applicants should use the interview process to gain a better understanding of the internship's expectations, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this internship, demonstrating your understanding of the senior housing and multi-family industry and Integrated Real Estate Group's mission and values
• Prepare examples of your previous marketing work, such as social media campaigns, email marketing campaigns, or content creation projects
• Be ready to discuss your career goals and how this internship fits into your long-term plans
• Follow up with the company within one week of submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.