🔹 Job Title: Digital Marketing & Lead Generation Specialist (JOB ID:JORNIC)
🔹 Company: Inside Out
🔹 Location: Mexico (Remote)
🔹 Job Type: Full Time
🔹 Category: Law Firm
🔹 Date Posted: 2025-05-16
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote (PH and LATAM)
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in digital marketing and advertising, with a focus on generating and converting leads through strategic campaigns. Excellent communication skills in English are essential for brand representation and lead communication.
✅ Create and manage social media content across platforms (Instagram, Facebook, LinkedIn, etc.)
✅ Plan, run, and optimize paid ad campaigns (Meta Ads, Google Ads, etc.)
✅ Design and execute email marketing campaigns
✅ Develop and manage lead generation strategies with clear KPI reporting (e.g., cost per lead, conversions, engagement metrics)
✅ Qualify and respond to incoming leads generated through digital campaigns
✅ Follow up with leads via phone and email to maintain engagement
✅ Schedule consultations using the company's booking system
ASSUMPTION: The ideal candidate will be highly organized, detail-oriented, and able to work independently. They will also have a strong background in digital marketing, advertising, and social media management.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of experience in digital marketing, advertising, and social media management
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in digital marketing and a proven track record in executing campaigns that convert. Excellent communication skills in English are required for brand representation and lead communication.
Salary Range: $1,200 - $1,500/month (USD)
Benefits:
Working Hours: 40 hours per week, with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is based on industry standards for mid-level digital marketing roles in Mexico and the Philippines. Benefits may include remote work opportunities and a flexible work schedule.
Industry: Law Firm (Estate Planning, Probate, and Trust Administration)
Company Size: 2-10 employees (Small)
Founded: 2015 (10 years ago)
Company Description:
Company Specialties:
Company Website: http://www.insideoutjoni.biz
ASSUMPTION: Inside Out is a small, dedicated law firm focused on estate planning, probate, and trust administration. They prioritize a compassionate and personalized approach to helping clients protect their legacy and secure their future.
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: Reports directly to the Hiring Manager
Work Arrangement: Remote (PH and LATAM), with a flexible work schedule (8 AM – 5 PM PDT)
Growth Opportunities:
ASSUMPTION: This role offers growth opportunities within the digital marketing field and the chance to work with a dedicated team to make a significant impact on the company's growth.
Office Type: Remote (PH and LATAM)
Office Location(s): Mexico (Remote)
Geographic Context:
Work Schedule: 40 hours per week, with flexible hours and the ability to work remotely
ASSUMPTION: This role is remote and can be performed from either Mexico or the Philippines. The work schedule is flexible, with the ability to work remotely and set one's own hours within the given time frame.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Lead Generation, Social Media Management, Paid Advertising, Email Marketing, Analytics Tools, Campaign Performance Reporting, Organization, Detail Orientation, Independent Work
ASSUMPTION: The application process for this role will involve submitting a resume and audio recording in English, followed by a phone or video screening and an interview with the Hiring Manager. Key assessment areas will focus on digital marketing and advertising skills, lead generation and conversion strategies, communication skills in English, organization and detail orientation, and the ability to work independently.
ASSUMPTION: The tools and technologies required for this role will include social media platforms, paid advertising platforms, email marketing tools, and analytics tools to track campaign performance.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Inside Out values compassion, personalization, integrity, and education. They seek candidates who are independent, detail-oriented, results-driven, and adaptable. Applicants should assess their fit with these values and work style preferences before applying.
ASSUMPTION: This role may present challenges related to remote work, managing multiple campaigns, generating and converting leads, and working in a fast-paced environment. Applicants should be prepared to address these potential challenges in their application and interview process.
ASSUMPTION: This role differs from related positions in its focus on estate planning, probate, and trust administration law firms. Industry-specific context may require an understanding of legal services and client needs, and career path comparison may involve progression within the digital marketing field or transitioning to other related roles within the law firm.
ASSUMPTION: Sample projects for this role may include developing and executing social media campaigns, optimizing paid advertising campaigns, and designing and implementing email marketing campaigns to drive leads and conversions for the law firm.
ASSUMPTION: Key questions to ask during the interview may include inquiries about team structure, primary challenges facing the law firm, employee growth and support, key performance indicators, and work-life balance for remote roles.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.