📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: FirstPoint
🔹 Location: Lausanne, Vaud, Switzerland
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Managing online acquisition campaigns for a diverse client portfolio
- Optimizing SEA campaigns and applying best practices
- Collaborating with clients to define strategies and provide reporting
- Improving internal tools and processes
ASSUMPTION: The role requires a balance of technical skills and client-facing communication, with a focus on driving client success through effective digital marketing strategies.
📋 Key Responsibilities
✅ Audit, create, manage, and optimize SEA campaigns (Search, Display, Shopping, and Performance Max)
✅ Set up and update tracking architectures and conversion objectives
✅ Prepare client reports and present findings
✅ Contribute to new business development through prospect contact, strategy definition, and pitch defense
✅ Continuously improve internal tools and processes
ASSUMPTION: The role involves a mix of technical tasks, client communication, and process improvement, requiring strong organizational skills and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: At least 2 years in a similar role, with significant experience in e-commerce and lead generation account management
Required Skills:
- Fluent in French (both written and spoken)
- Expertise in Google Ads (Search, Display, Shopping, and Performance Max)
- Proven experience managing e-commerce accounts with large product catalogs
- Experience managing lead generation accounts and understanding conversion funnels
- Strong proficiency in Google Analytics and Google Tag Manager
Preferred Skills:
- Proficiency in German or English
- Experience with Facebook Ads and Looker Studio
- Knowledge of data protection themes (CMP, cookie policy, etc.)
- SEO knowledge
- Experience with Consent Mode V2, first-party cookies, and server-side tracking
ASSUMPTION: Candidates should have a strong foundation in digital marketing, with a focus on Google Ads and e-commerce account management, as well as excellent communication skills to effectively work with clients.
💰 Compensation & Benefits
Salary Range: CHF 80,000 - 120,000 per year (based on experience and industry standards for mid-senior level marketing roles in Lausanne)
Benefits:
- Continuous training opportunities at Google Zurich
- Work with a limited number of clients in a trusting relationship
- Pleasant and stimulating work environment
- Direct impact on client revenue
- Modern offices in central Lausanne with flexible work arrangements (up to 2 remote days per week)
- Regular team outings
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on market research for mid-senior level marketing roles in Lausanne, Switzerland. Benefits are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Marketing Agency
Company Size: Small to Medium (11-50 employees, according to LinkedIn)
Founded: 2010
Company Description:
- FirstPoint is a digital agency founded in 2010, focusing on technology and client success
- The company offers innovative and measurable solutions, working closely with clients to understand their challenges and provide tailored strategies
- FirstPoint is a top 15 Google partner in Switzerland, demonstrating expertise in digital marketing
Company Specialties:
- SEO & SEM
- Web Analytics
- E-commerce
- Lead Generation
Company Website: www.firstpoint.ch
ASSUMPTION: FirstPoint is a well-established digital marketing agency with a strong focus on client relationships and innovative solutions. The company's size allows for a more personal and entrepreneurial work environment.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: The role reports directly to the management team, with close collaboration with the client success team and other digital marketing specialists
Work Arrangement: Hybrid (3 office days per week, with the option to work remotely up to 2 days per week)
Growth Opportunities:
- Continuous learning and development opportunities, including training at Google Zurich
- Potential to take on more responsibilities and advance within the company as it grows
- Possibility to work with a diverse range of clients, gaining experience in various industries
ASSUMPTION: The role offers opportunities for professional growth through continuous learning, increased responsibilities, and exposure to diverse clients and industries.
🌍 Location & Work Environment
Office Type: Modern offices in central Lausanne
Office Location(s): Galerie Saint-François, 1003 Lausanne, Switzerland
Geographic Context:
- Lausanne is the fourth-largest city in Switzerland, located on the shores of Lake Geneva
- The city offers a high quality of life, with a vibrant cultural scene, excellent education, and easy access to nature
- Lausanne has a strategic location, close to the French border and with easy access to international transportation hubs
Work Schedule: Full-time (40 hours per week) with flexible scheduling and the option to work remotely up to 2 days per week
ASSUMPTION: The work environment is modern and centrally located, with a focus on employee well-being and work-life balance. The geographic context offers a high quality of life and easy access to international opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the management team
Key Assessment Areas:
- Technical skills in digital marketing, with a focus on Google Ads and e-commerce
- Client communication and relationship-building skills
- Problem-solving and adaptability
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in digital marketing, with a focus on Google Ads and e-commerce
- Tailor your resume and cover letter to emphasize your fit with the company's culture and values
- Prepare examples of successful digital marketing campaigns you've managed, focusing on strategy, execution, and results
- Follow up after the interview to express your enthusiasm for the role and reiterate your qualifications
ATS Keywords: Google Ads, Search, Display, Shopping, Performance Max, e-commerce, lead generation, Google Analytics, Google Tag Manager, client success, digital marketing strategy
ASSUMPTION: The application process focuses on assessing technical skills, client communication, and cultural fit. Applicants should highlight their relevant experience and prepare examples of successful digital marketing campaigns.
🛠️ Tools & Technologies
- Google Ads (Search, Display, Shopping, Performance Max)
- Google Analytics
- Google Tag Manager
- Facebook Ads (optional)
- Looker Studio (optional)
- SEO tools (optional)
ASSUMPTION: The role requires proficiency in Google Ads and Google Analytics, with additional tools and technologies depending on the candidate's background and the specific needs of the role.
👔 Cultural Fit Considerations
Company Values:
- Entrepreneurial spirit
- Client focus
- Innovation
- Continuous learning
Work Style:
- Collaborative and team-oriented
- Adaptable and problem-solving focused
- Data-driven and results-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you adaptable and able to find creative solutions to challenges?
- Are you data-driven and focused on delivering results for clients?
ASSUMPTION: FirstPoint values an entrepreneurial spirit, client focus, innovation, and continuous learning. Candidates should assess their fit with these values and the company's work style before applying.
⚠️ Potential Challenges
- Managing a diverse client portfolio with varying needs and expectations
- Keeping up with the latest trends and best practices in digital marketing
- Balancing technical tasks with client communication and relationship-building
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: The role presents challenges in managing diverse clients, staying current with industry trends, balancing technical and communication tasks, and adapting to a hybrid work environment.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position focuses specifically on online acquisition campaigns and has a strong emphasis on e-commerce account management
- FirstPoint's entrepreneurial spirit and focus on client success set it apart from larger, more corporate agencies
- This role offers opportunities for professional growth through continuous learning and exposure to diverse clients and industries
ASSUMPTION: This role differs from other digital marketing positions in its focus on online acquisition campaigns and e-commerce account management, as well as its entrepreneurial spirit and growth opportunities.
📝 Sample Projects
- Developing and implementing a comprehensive digital marketing strategy for an e-commerce client, including SEO, SEM, and social media advertising
- Optimizing a lead generation campaign for a B2B client, focusing on improving conversion rates and reducing cost per acquisition
- Managing a rebranding project for a client, including updates to their website, social media profiles, and advertising campaigns
ASSUMPTION: Sample projects should demonstrate the candidate's ability to develop and execute digital marketing strategies, optimize campaigns, and manage client relationships.
❓ Key Questions to Ask During Interview
- Can you describe the typical client portfolio for this role and the specific needs of the clients?
- How does the company support the professional development of its employees, particularly in the area of digital marketing?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
- How does the company measure the success of its digital marketing campaigns, and how does it ensure that clients see a return on their investment?
- What is the company's approach to diversity, equity, and inclusion, and how does it foster a supportive and inclusive work environment?
ASSUMPTION: Interview questions should focus on understanding the role's specific requirements, the company's approach to professional development, work-life balance, performance measurement, and diversity, equity, and inclusion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and fit with the company's culture and values
- Prepare examples of successful digital marketing campaigns you've managed, focusing on strategy, execution, and results
- Follow up after the interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
