Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: HyperionDev

🔹 Location: Cape Town, South Africa (Remote)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (South Africa)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading paid media strategies across multiple platforms
• Hands-on management of campaigns, including setup, optimization, and scaling
• Budget optimization and resource management
• Data-driven reporting and insights to drive campaign performance
• Cross-functional collaboration with sales, product, and creative teams

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Develop and implement effective paid media strategies across multiple platforms, optimizing for lead generation and sales conversions

✅ Manage day-to-day operations of paid campaigns, including setup, optimization, and scaling using A/B testing, audience segmentation, and creative iterations

✅ Own and optimize paid media budgets to ensure maximum efficiency and return on investment, forecasting, allocating, and adjusting spend across channels

✅ Track, analyze, and report on campaign performance using tools like Looker Studio, Google Analytics, Google Ads, and Facebook Ads Manager, providing actionable insights to internal stakeholders

✅ Collaborate with cross-functional teams to refine campaign messaging, optimize landing pages, and ensure a seamless user experience across the customer journey

✅ Continuously assess the customer funnel and optimize paid campaigns to increase lead conversion rates, providing recommendations for improving user experience, landing page designs, and ad creatives

✅ Manage relationships with key platforms, staying up-to-date with new features, betas, and product developments to drive campaign success

✅ Mentor the paid media team and share best practices, strategies, and insights, as well as advocate for new tools, technologies, and best practices that can enhance paid media performance

ASSUMPTION: This role involves a high level of responsibility and autonomy, with a strong emphasis on data-driven decision making and continuous optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 3+ years of experience managing large-scale paid media campaigns, including hands-on experience with PPC, display, and social ads across platforms such as Google, Meta, and others

Required Skills:

• Proven experience in B2C marketing, both paid and organic, ideally within the tech, education, or SaaS sectors, with a strong focus on lead generation and acquisition
• Advanced analytical skills, with strong command of Google Analytics, Google Tag Manager, and other web analytics platforms
• Experience with budgeting and forecasting, comfortable managing multi-million rand annual budgets
• Creative and strategic mindset, with experience in A/B testing, creative optimization, and developing strategies for different stages of the customer journey
• Excellent communication skills, able to clearly articulate complex ideas and campaign results to both technical and non-technical stakeholders

Preferred Skills:

• Experience with scaling ATL advertising budgets
• Experience with BigQuery/SQL used with GA4
• Experience leading the marketing of a product to a category leader in the education market
• Knowledge of Search Engine Optimization
• Knowledge of design tools such as Figma

ASSUMPTION: Candidates with experience in the tech or education sectors, as well as those with a strong background in data analysis and optimization, are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between R450,000 - R650,000 per annum, based on industry standards for a Digital Marketing Manager with 2-5 years of experience in Cape Town, South Africa. This estimate takes into account the company's size, industry, and the level of responsibility and autonomy required for the role.

Benefits:

• Hybrid work: We are a hybrid work organization offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus
• Learn new tech skills: We offer our employees the opportunity to enroll part-time in our Coding Bootcamps
• Join the heart of tech in Africa, Europe, and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest-performing tech companies in the space, with a management team that draws their former experience from top tech companies
• Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may be updated based on the company's policies and practices.

📌 Applicant Insights

🔍 Company Context

Industry: HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. They work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. The company is dedicated to closing the global tech skills gap and has been recognized as one of the top education technology scaleups in the world, gaining the financial backing of Meta (previously Facebook) which recognized them as the most socially impactful startup operating in Africa, where they initially started their work.

Company Size: HyperionDev is a mid-sized company with a significant presence in the tech education industry. This size allows for a balance between a dynamic, startup-like environment and the resources and stability of a larger organization.

Founded: HyperionDev was founded in 2012 and has since grown to become one of the leading providers of accelerated tech education in EMEA, working with top universities and government bodies to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers.

Company Description:

• HyperionDev is dedicated to closing the global tech skills gap by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, which lowers the cost of an accessible education in technology
• The company has reached millions of learners a year from over 60 countries and has partnered with government bodies such as the UK's Department for Education who provide scholarships for students to study on their bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom's National Health Service (NHS)
• HyperionDev is backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history, and is primarily bootstrapped, profitable, and a scale-up tech business

Company Specialties:

• Accelerated tech education
• Coding bootcamps
• Tech skills gap closure
• Partnerships with universities and government bodies
• Investment in edtech and social impact

Company Website: hyperiondev.com

ASSUMPTION: HyperionDev's focus on social impact and tech education makes it an attractive option for candidates interested in making a positive difference in the world through their work.

📊 Role Analysis

Career Level: The Digital Marketing Manager role is a mid-level position, offering significant responsibility and autonomy in driving the company's paid media strategy and execution. This role is well-suited for candidates looking to take the next step in their marketing careers and gain experience in managing large-scale budgets and teams.

Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, product, and creative, to ensure campaigns are high-impact, cost-efficient, and aligned with the business's growth goals.

Work Arrangement: This role is a hybrid position, with a balance of remote work and on-site collaboration at HyperionDev's Cape Town campus. Remote working options are available for candidates not in proximity of a HyperionDev Campus.

Growth Opportunities:

• As the company continues to grow and expand its offerings, there will be opportunities for the Digital Marketing Manager to take on additional responsibilities and advance their career within the marketing department or the organization as a whole
• The Digital Marketing Manager will have the opportunity to mentor and develop junior team members, gaining valuable leadership experience and skills
• HyperionDev's focus on continuous learning and professional development provides employees with the opportunity to enroll part-time in their Coding Bootcamps, allowing them to expand their skillset and advance their careers

ASSUMPTION: The Digital Marketing Manager role offers significant growth potential for the right candidate, with opportunities to advance their career both within the marketing department and the organization as a whole.

🌍 Location & Work Environment

Office Type: HyperionDev's Cape Town campus is a modern, collaborative workspace designed to foster creativity and innovation. The company offers a hybrid work environment, with a balance of remote work and on-site collaboration.

Office Location(s): HyperionDev's Cape Town campus is located in the heart of the city's tech hub, with easy access to public transportation and nearby amenities.

Geographic Context:

• Cape Town is a vibrant, multicultural city known for its natural beauty, diverse food scene, and rich history
• The city is home to a thriving tech industry, with a strong focus on innovation and entrepreneurship
• Cape Town's Mediterranean climate and natural surroundings make it an attractive option for candidates looking to balance work and leisure

Work Schedule: The Digital Marketing Manager role is a full-time position, with a typical workweek of 40 hours. The role offers flexibility for remote work, with a balance of on-site collaboration and independent work.

ASSUMPTION: Cape Town's vibrant tech industry and attractive work-life balance make it an ideal location for the Digital Marketing Manager role, with a hybrid work environment that fosters creativity and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and assess cultural fit
• In-depth interview with the Head of Marketing to discuss the role's requirements and the candidate's qualifications
• Final interview with key stakeholders to assess the candidate's fit for the role and the company's culture
• Background check and offer extension

Key Assessment Areas:

• Proven experience in managing large-scale paid media campaigns, with a strong focus on lead generation and acquisition
• Advanced analytical skills, with a strong command of Google Analytics, Google Tag Manager, and other web analytics platforms
• Excellent communication skills, able to clearly articulate complex ideas and campaign results to both technical and non-technical stakeholders
• Creative and strategic mindset, with experience in A/B testing, creative optimization, and developing strategies for different stages of the customer journey
• Strong cultural fit with HyperionDev's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your experience in paid media campaign management, data analysis, and lead generation
• Prepare for behavioral interview questions that assess your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams
• Showcase your understanding of HyperionDev's mission and values, and explain how your skills and experience align with the company's goals and objectives
• Follow up with the HR team after your interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Paid Media, Campaign Management, Data Analysis, Lead Generation, A/B Testing, Google Ads, Meta Ads, Budget Management, Cross-Functional Collaboration

ASSUMPTION: The application process for the Digital Marketing Manager role is designed to assess the candidate's technical skills, strategic thinking, and cultural fit with HyperionDev's values and mission.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads
• Reddit Ads
• Google Analytics
• Google Tag Manager
• Looker Studio
• BigQuery
• Figma

ASSUMPTION: The Digital Marketing Manager will be expected to have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• We're a people-forward company with a purpose that underlines everything we do
• We're obsessed with the potential in people and challenge them to do their best work
• We embrace a culture of growth and learning to deliver on our vision and ours is a relentless quest for improvement

Work Style:

• Collaborative and cross-functional, with a strong emphasis on data-driven decision making and continuous optimization
• Fast-paced and dynamic, with a focus on results and impact
• Hybrid work environment, with a balance of remote work and on-site collaboration

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment, with a strong focus on continuous optimization and improvement?
• Are you comfortable working collaboratively with cross-functional teams, with a strong emphasis on data-driven decision making and strategic thinking?
• Do you have a proven track record of managing large-scale paid media campaigns, with a strong focus on lead generation and acquisition?
• Are you comfortable working in a hybrid work environment, with a balance of remote work and on-site collaboration?

ASSUMPTION: Candidates who are a strong cultural fit with HyperionDev's values and work style are more likely to succeed in the Digital Marketing Manager role and make a positive impact on the company's growth and success.

⚠️ Potential Challenges

• The Digital Marketing Manager role requires a high level of responsibility and autonomy, with a strong emphasis on data-driven decision making and continuous optimization. Candidates who struggle with self-motivation, time management, or prioritization may face challenges in this role
• The role involves managing large-scale budgets and requires a strong understanding of financial management and budget optimization strategies. Candidates who lack experience in budget management or financial analysis may face challenges in this area
• The Digital Marketing Manager role requires a strong understanding of the tech education industry and the company's unique value proposition. Candidates who lack industry-specific knowledge or experience may face challenges in developing effective paid media strategies and campaigns
• The role involves working with cross-functional teams, including sales, product, and creative. Candidates who struggle with collaboration, communication, or stakeholder management may face challenges in this aspect of the role

ASSUMPTION: The Digital Marketing Manager role offers significant growth potential and challenges, with a strong emphasis on data-driven decision making, continuous optimization, and cross-functional collaboration.

📈 Similar Roles Comparison

• The Digital Marketing Manager role at HyperionDev is similar to other mid-level marketing roles in the tech education industry, with a focus on paid media campaign management, data analysis, and lead generation
• However, the role at HyperionDev offers a unique opportunity to work with a mission-driven company focused on closing the global tech skills gap and making a positive impact on people's lives through accessible education
• The Digital Marketing Manager role at HyperionDev offers a competitive salary and benefits package, with opportunities for professional development and growth within the company

ASSUMPTION: The Digital Marketing Manager role at HyperionDev offers a unique combination of growth potential, impact, and competitive compensation, with a strong focus on mission-driven work and social impact.

📝 Sample Projects

• Developing and executing a paid media campaign to drive lead generation for HyperionDev's Coding Bootcamps, with a focus on optimizing CTR, conversion rates, and ROI
• Analyzing campaign performance data to identify trends, optimize campaigns, and maximize lifetime value from paid media channels
• Collaborating with cross-functional teams to refine campaign messaging, optimize landing pages, and ensure a seamless user experience across the customer journey

ASSUMPTION: The Digital Marketing Manager role at HyperionDev offers a wide range of projects and initiatives, with a strong focus on data-driven decision making, continuous optimization, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data-driven decision making and continuous optimization in the paid media space?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for the Digital Marketing Manager role in the first 30, 60, and 90 days?
• How does the company measure the success of its paid media campaigns, and what are the key performance indicators (KPIs) used to track progress?
• What opportunities are there for the Digital Marketing Manager to collaborate with other departments and teams within the company?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and their understanding of the company's values and mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your experience in paid media campaign management, data analysis, and lead generation
• Prepare for behavioral interview questions that assess your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams
• Showcase your understanding of HyperionDev's mission and values, and explain how your skills and experience align with the company's goals and objectives
• Follow up with the HR team after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.