S

Digital Marketing Manager - 12 month FTC

Smyle Creative Limited
Full-time
On-site
United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Manager - 12 month FTC

πŸ”Ή Company: Smyle Creative Limited

πŸ”Ή Location: Hertford/London (Hybrid)

πŸ”Ή Job Type: 12-month Fixed-Term Contract

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-19

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site with hybrid flexibility

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing digital marketing campaigns to increase brand awareness and drive traffic
  • Optimizing the client journey across digital touchpoints to enhance engagement and conversion
  • Managing digital paid media strategy and associated budget and KPIs
  • Collaborating with cross-functional teams to execute strategies across various digital channels
  • Analyzing marketing data and trends to create and update content on various platforms

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple projects simultaneously. The hybrid work arrangement offers flexibility while maintaining a collaborative office environment.

πŸ“‹ Key Responsibilities

βœ… Oversee the digital paid media strategy, focusing on both acquisition and brand awareness, including managing the associated budget and KPIs

βœ… Map and optimize the complete client journey across all digital products and touchpoints, identifying opportunities to enhance engagement and conversion

βœ… Ensure all marketing data integrates seamlessly with the Loop (Salesforce), creating a single source of truth for client interactions and campaign performance

βœ… Continuously research, identify, analyze, and measure trends and consumer behavior. Use data to create and update content or campaigns on various platforms, including websites, social media, and e-shots

βœ… Develop innovative strategies to achieve cut-through with prospects and clients in an increasingly competitive digital landscape

βœ… Explore and implement innovative content formats, including interactive elements, personalised video, and immersive experiences, to increase engagement and conversion

βœ… Collaborate to ensure the agreed-upon strategy is executed across all digital channels, including paid media, social media, CRM, and onsite

βœ… Develop and maintain a content calendar to support an evolving and improving SEO strategy

βœ… Produce reports and analytics on the overall performance of marketing campaigns

βœ… Work with the broader team to brainstorm new and innovative growth strategies and marketing techniques

βœ… Manage relationships with agency partners

βœ… Support the business objective of brand awareness and growth

βœ… Assist the marketing team with all other duties appropriate to the role

ASSUMPTION: This role requires a strong understanding of digital marketing strategies, data analysis, and project management. The responsibilities are varied and require a proactive and adaptable approach to work.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in digital marketing, with a focus on performance media and campaign management

Required Skills:

  • In-depth knowledge and experience in managing performance media across platforms such as Google, LinkedIn, and Meta
  • Proficient in using a mix of digital platforms, such as Google Analytics, Google AdWords, and LinkedIn
  • Experience mapping client journeys across digital touchpoints and optimizing the user experience
  • Knowledge of Salesforce/CRM systems (called Loop at Smyle) and data integration best practices
  • An understanding of SEO industry standards

Preferred Skills:

  • Experience with advanced personalisation technologies such as Idomoo, dynamic content systems, and hyper-personalisation techniques
  • Overseeing the creation of video and interactive content formats

ASSUMPTION: Candidates should have a strong foundation in digital marketing, with a proven track record in managing performance media campaigns and optimizing client journeys. Familiarity with Salesforce and data integration is essential for this role.

πŸ’° Compensation & Benefits

Salary Range: Β£45,000 - Β£55,000 per annum (pro-rated for the 12-month contract)

Benefits:

  • 25 days annual leave plus bank holidays
  • Pension scheme with employer contributions
  • Private medical insurance
  • Life assurance
  • Income protection
  • Employee assistance programme
  • Agile working initiative - FLEX

Working Hours: Full-time, 37.5 hours per week, with flexible working options available

ASSUMPTION: The salary range is estimated based on industry standards for a digital marketing manager role with 5-10 years of experience in the UK. Benefits are subject to change and may be confirmed during the interview process.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Smyle Creative Limited operates in the events services industry, focusing on creating immersive brand experiences and events for clients

Company Size: Small (2 employees), which may offer a more intimate and agile work environment with closer collaboration among team members

Founded: The company's founding date and history are not explicitly stated in the provided data

Company Description:

  • Smyle Creative Limited specializes in creating innovative and immersive brand experiences and events for clients
  • The company focuses on delivering exceptional customer experiences through creative storytelling and innovative technology
  • Smyle Creative Limited is an inclusive agency invested in its people and connected to societal challenges across diversity, inclusion, mental health, wellbeing, and sustainability

Company Specialties:

  • Brand experiences
  • Events
  • Creative technology

Company Website: https://www.smylecreative.com/

ASSUMPTION: As a small company, Smyle Creative Limited may offer a more personalized and collaborative work environment. The company's focus on creating immersive brand experiences and events requires a strong understanding of client needs and innovative thinking.

πŸ“Š Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow and make a significant impact on the company's marketing efforts

Reporting Structure: This role may report directly to the Marketing Director or another senior marketing manager, depending on the company's organizational structure

Work Arrangement: Hybrid, with a mix of on-site and remote work. The exact office days and remote work schedule may be discussed during the interview process

Growth Opportunities:

  • Potential to grow into a senior marketing role or take on additional responsibilities as the company expands
  • Opportunities to work on diverse projects and gain experience in various aspects of digital marketing
  • Chance to collaborate with cross-functional teams and develop skills in project management and leadership

ASSUMPTION: This role offers the opportunity to work on a wide range of digital marketing projects and collaborate with various teams. As a small company, there may be opportunities for growth and increased responsibility as the business expands.

🌍 Location & Work Environment

Office Type: Hybrid, with a mix of on-site and remote work

Office Location(s): Hertford and London

Geographic Context:

  • The Hertford office is located in a suburban area with easy access to public transportation and nearby amenities
  • The London office is situated in a bustling city center, offering a vibrant and dynamic work environment
  • The hybrid work arrangement allows for flexibility in balancing work and personal life

Work Schedule: Full-time, with flexible working hours and the opportunity to work from home when needed

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility. The location of the offices provides easy access to public transportation and nearby amenities, making it convenient for employees to commute to work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final interview with senior leadership
  • Job offer and onboarding

Key Assessment Areas:

  • Digital marketing expertise and strategic thinking
  • Data analysis and interpretation skills
  • Project management and organizational skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
  • Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
  • Research the company and its clients to demonstrate your understanding of their business and target audience

ATS Keywords: Digital Marketing, Performance Media, Google Analytics, Google AdWords, LinkedIn, SEO, Salesforce, Data Integration, Campaign Management, Client Journey, Marketing Strategy

ASSUMPTION: The application process for this role may involve several stages, including an initial screening, interviews with the hiring manager and senior leadership, and a final job offer. Applicants should be prepared to discuss their digital marketing experience and provide examples of their past campaigns and achievements.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Google AdWords
  • LinkedIn
  • Salesforce (Loop at Smyle)
  • SEO tools (e.g., SEMrush, Ahrefs)
  • Social media management platforms (e.g., Hootsuite, Buffer)
  • Email marketing platforms (e.g., Mailchimp, Campaign Monitor)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for this role. Applicants should have experience using these platforms and be comfortable learning new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Creativity
  • Collaboration
  • Integrity
  • Excellence
  • Fun

Work Style:

  • Agile and adaptable, with a focus on continuous improvement
  • Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
  • Data-driven and analytical, with a focus on using data to inform decision-making

Self-Assessment Questions:

  • How do you align with Smyle's company values, particularly creativity and collaboration?
  • How comfortable are you working in a hybrid environment, balancing on-site collaboration and remote work?
  • How do you approach project management and ensuring that marketing campaigns are delivered on time and within budget?

ASSUMPTION: Applicants should assess their fit with Smyle's company values and work style before applying. The self-assessment questions are designed to help applicants reflect on their skills and experiences and how they align with the company's culture.

⚠️ Potential Challenges

  • Managing multiple marketing campaigns and projects simultaneously may require strong organizational skills and time management
  • Working in a small company may present unique challenges, such as wearing multiple hats and adapting to changing priorities
  • The hybrid work arrangement may require applicants to be self-motivated and able to manage their time effectively when working remotely
  • Applicants may face competition for this role, as the digital marketing manager position is in high demand

ASSUMPTION: Applicants should be aware of the potential challenges associated with this role and be prepared to address them during the interview process. Strong organizational skills, time management, and adaptability are essential for success in this role.

πŸ“ˆ Similar Roles Comparison

  • Compared to other digital marketing manager roles, this position may offer a more hands-on approach to campaign management and a greater emphasis on creative storytelling
  • As a small company, Smyle Creative Limited may provide a more intimate and collaborative work environment, with closer collaboration among team members
  • This role may offer opportunities for growth and increased responsibility as the company expands, providing a clear career path for the right candidate

ASSUMPTION: Applicants should research similar roles and compare the responsibilities, work environment, and growth opportunities to determine if this position aligns with their career goals and expectations.

πŸ“ Sample Projects

  • Developing and executing a multi-channel digital marketing campaign to launch a new product or service
  • Optimizing the client journey across digital touchpoints to improve engagement and conversion rates
  • Analyzing marketing data and trends to inform content creation and campaign strategy

ASSUMPTION: The sample projects listed are designed to give applicants an idea of the types of tasks and responsibilities they may encounter in this role. Applicants should be prepared to discuss their past marketing projects and the outcomes they achieved.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30-60-90 days?
  • How does this role fit into the company's overall marketing strategy, and what are the key objectives for the next 12 months?
  • What opportunities are there for growth and professional development within the company?
  • How does the company support work-life balance, particularly for employees working in a hybrid arrangement?
  • What are the most significant challenges facing the marketing team, and how can this role help address them?

ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and the company. The questions listed are designed to help applicants gain a better understanding of the role's responsibilities, the company's culture, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
  • Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
  • Research the company and its clients to demonstrate your understanding of their business and target audience
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.