Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: HyperionDev

🔹 Location: Johannesburg | Remote (South Africa)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and leading paid media strategy across multiple platforms
• Managing day-to-day operations of paid campaigns, optimizing for lead generation and sales conversions
• Collaborating with cross-functional teams to ensure campaigns are high-impact and cost-efficient
• Analyzing campaign performance and providing actionable insights to internal stakeholders
• Managing large ad budgets and optimizing spend for maximum ROI

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Develop and lead paid media strategy across multiple platforms, optimizing for lead generation and sales conversions

✅ Manage day-to-day operations of paid campaigns, including setting up, optimizing, and scaling

✅ Collaborate with cross-functional teams to refine campaign messaging, optimize landing pages, and ensure a seamless user experience

✅ Analyze campaign performance using tools like Looker Studio, Google Analytics, and Facebook Ads Manager, and provide actionable insights to internal stakeholders

✅ Manage relationships with key platforms, staying up-to-date with new features, betas, and product developments to drive campaign success

✅ Mentor and develop the paid media team and the wider Marketing team, sharing best practices, strategies, and insights

✅ Stay on top of industry trends and advocate for new tools, technologies, and best practices that can enhance paid media performance

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team leadership, with a strong emphasis on data analysis and optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 3+ years of experience managing large-scale paid media campaigns, including hands-on experience with PPC, display, and social ads across platforms such as Google, Meta, and others

Required Skills:

• Advanced analytical skills, with strong command of Google Analytics, Google Tag Manager, and other web analytics platforms
• Proven experience in B2C marketing, both paid and organic, ideally within the tech, education, or SaaS sectors, with a strong focus on lead generation and acquisition
• Experience with budgeting and forecasting, comfortable managing multi-million rand annual budgets and optimizing spend for maximum ROI
• Creative and strategic mindset, with experience in A/B testing, creative optimization, and developing strategies for different stages of the customer journey
• Excellent communication skills, able to clearly articulate complex ideas and campaign results to both technical and non-technical stakeholders

Preferred Skills:

• Experience with scaling ATL advertising budgets
• Experience with BigQuery/SQL used with GA4
• Experience leading the marketing of a product to a category leader in the education market
• Knowledge of Search Engine Optimization
• Knowledge of design tools such as Figma

ASSUMPTION: Candidates should have a strong background in paid media management, with a proven track record of driving results through data-driven strategies and creative optimization.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between R450,000 and R650,000 per annum, based on industry standards for a Digital Marketing Manager with 3-5 years of experience in South Africa. This estimate is subject to change based on the candidate's qualifications and experience.

Benefits:

• Hybrid work: We are a hybrid work organization offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus
• Learn new tech skills: We offer our employees the opportunity to enroll part-time in our Coding Bootcamps
• Join the heart of tech in Africa, Europe, and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest-performing tech companies in the space, with a management team that draws their former experience from top tech companies
• Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it

Working Hours: 40 hours per week, with flexibility for hybrid work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. The benefits listed are subject to change and may be updated based on the company's policies and practices.

📌 Applicant Insights

🔍 Company Context

Industry: HyperionDev operates in the education technology (edtech) industry, focusing on accelerated tech education and coding bootcamps. The edtech market is expected to reach $255 billion by 2025, driven by increasing demand for digital skills and online learning solutions.

Company Size: HyperionDev is a scale-up tech business with a growing team of over 200 employees. As a primarily bootstrapped, profitable, and scale-up tech business, HyperionDev offers a dynamic and fast-paced work environment with ample opportunities for growth and development.

Founded: HyperionDev was founded in 2012 and has since grown to become one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world.

Company Description:

• HyperionDev works with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers
• The company has been recognized as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook), which recognized HyperionDev as the most socially impactful startup operating in Africa, where it initially started its work
• HyperionDev is dedicated to closing the global tech skills gap and achieves this by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, which lowers the cost of an accessible education in technology

Company Specialties:

• Accelerated tech education
• Coding bootcamps
• Tech skills development
• Edtech solutions
• Mentorship and code review

Company Website: https://hyperiondev.com/

ASSUMPTION: HyperionDev's focus on social impact and accessible education makes it an attractive employer for candidates who want to make a positive difference in the world through their work.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution, with opportunities for growth and development within the marketing team and the wider organization.

Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including product, sales, and creative, to ensure campaigns are high-impact, cost-efficient, and aligned with the business's growth goals.

Work Arrangement: This role is offered on a hybrid basis, with a mix of on-site and remote work. The specific work arrangement will be discussed and agreed upon with the successful candidate.

Growth Opportunities:

• As HyperionDev continues to grow, there will be opportunities for the Digital Marketing Manager to take on more responsibility and advance their career within the marketing team or the wider organization
• The company offers the opportunity for employees to learn new tech skills through its Coding Bootcamps, providing a unique pathway for professional development and growth
• Working with a diverse range of internal and external stakeholders, the Digital Marketing Manager will have the opportunity to develop their leadership, communication, and project management skills

ASSUMPTION: The Digital Marketing Manager role offers a unique blend of strategic thinking, tactical execution, and team leadership, with ample opportunities for growth and development within a dynamic and fast-paced work environment.

🌍 Location & Work Environment

Office Type: HyperionDev has offices in Johannesburg, Cape Town, and London, with a hybrid work arrangement that combines on-site and remote work.

Office Location(s): The primary office for this role is in Johannesburg, with the option for remote work for candidates not in proximity of a HyperionDev Campus.

Geographic Context:

• Johannesburg is the largest city in South Africa and the economic hub of the country, with a diverse and vibrant culture
• The city is home to a thriving tech industry, with numerous startups, scale-ups, and multinational corporations operating in the space
• Johannesburg has a subtropical highland climate, with mild winters and warm summers, making it an attractive destination for both work and leisure

Work Schedule: The work schedule for this role is 40 hours per week, with flexibility for hybrid work arrangements. The specific work schedule will be discussed and agreed upon with the successful candidate.

ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, with the opportunity to work from home and enjoy the benefits of an on-site office environment.

💼 Interview & Application Insights

Typical Process:

• The application process for this role involves submitting a resume and cover letter through the HyperionDev careers portal
• Shortlisted candidates will be invited for a phone or video screening, followed by a series of interviews with the hiring manager and other stakeholders
• The final stage of the interview process may include a practical assessment or case study, depending on the role and the candidate's qualifications

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation skills
• Communication and presentation skills
• Cultural fit and alignment with HyperionDev's values and mission
• Technical skills and experience in paid media management

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the job description as a guide
• Be prepared to discuss your approach to paid media strategy, campaign optimization, and data analysis during the interview process
• Showcase your understanding of the edtech industry and HyperionDev's mission and values in your application materials
• Prepare for the interview by researching the company, its competitors, and the broader market landscape

ATS Keywords: Paid Media Strategy, Campaign Optimization, Data Analysis, Lead Generation, B2C Marketing, PPC, Social Ads, Google Ads, Meta Ads, Analytics, A/B Testing, Creative Optimization, Edtech, Marketing Strategy, Team Leadership

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis, and communication skills, as well as their cultural fit and alignment with HyperionDev's mission and values.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads
• Reddit Ads
• Google Analytics
• Looker Studio
• Facebook Ads Manager
• BigQuery
• SQL
• Figma

ASSUMPTION: The tools and technologies listed are subject to change based on the company's evolving needs and the specific requirements of the role.

👔 Cultural Fit Considerations

Company Values:

• People-forward: HyperionDev is a people-forward company, with a focus on the potential in people and a commitment to challenging them to do their best work
• Growth and learning: The company embraces a culture of growth and learning, with a relentless quest for improvement
• Purpose-driven: HyperionDev is driven by a mission to make education and tech careers accessible to those who need it most, with a commitment to solving real problems and making a positive impact

Work Style:

• Collaborative: HyperionDev values a collaborative work environment, with a strong emphasis on cross-functional teamwork and knowledge sharing
• Dynamic: The company operates in a fast-paced and dynamic environment, with a focus on innovation, adaptability, and continuous improvement
• Results-driven: HyperionDev is a results-driven organization, with a strong focus on data-driven decision making and performance optimization

Self-Assessment Questions:

• Do you align with HyperionDev's people-forward values and commitment to challenging people to do their best work?
• Are you comfortable working in a dynamic and fast-paced environment, with a focus on innovation, adaptability, and continuous improvement?
• Do you have a strong track record of driving results through data-driven strategies and creative optimization in a paid media context?

ASSUMPTION: Candidates who align with HyperionDev's values and work style are more likely to succeed in the role and make a positive impact on the organization.

⚠️ Potential Challenges

• The role requires a strong balance of strategic thinking and tactical execution, which may be challenging for candidates who are more comfortable in one area than the other
• The fast-paced and dynamic work environment may be overwhelming for candidates who prefer a more structured and predictable work environment
• The role may require candidates to work with a diverse range of internal and external stakeholders, which can be challenging for candidates who prefer to work independently or in a more siloed environment
• The hybrid work arrangement may present challenges for candidates who prefer to work exclusively on-site or remotely

ASSUMPTION: The potential challenges listed are intended to help candidates assess their fit for the role and the work environment, rather than to discourage them from applying.

📈 Similar Roles Comparison

• Compared to related roles in marketing, the Digital Marketing Manager role at HyperionDev places a stronger emphasis on data-driven decision making and performance optimization, with a focus on driving results through strategic thinking and tactical execution
• The edtech industry is characterized by a high degree of competition and a strong focus on innovation and differentiation, which may present unique challenges and opportunities for candidates in this role
• The career path for a Digital Marketing Manager at HyperionDev may involve opportunities to take on more responsibility and advance within the marketing team or the wider organization, with a focus on growth and development

ASSUMPTION: The Digital Marketing Manager role at HyperionDev offers a unique blend of strategic thinking, tactical execution, and team leadership, with ample opportunities for growth and development within a dynamic and fast-paced work environment.

📝 Sample Projects

• Developing and executing a paid media strategy to drive lead generation and sales conversions for a new coding bootcamp program
• Optimizing campaign performance and maximizing ROI for a series of targeted social media ads, with a focus on A/B testing and creative optimization
• Collaborating with cross-functional teams to refine campaign messaging, optimize landing pages, and ensure a seamless user experience across the customer journey

ASSUMPTION: The sample projects listed are intended to provide candidates with a sense of the types of initiatives they may work on in this role, rather than to represent a comprehensive or exhaustive list of potential projects.

❓ Key Questions to Ask During Interview

• Can you describe the typical work arrangement for this role, and how it may vary based on the candidate's needs and preferences?
• How does HyperionDev support the professional development and growth of its employees, particularly in the marketing team?
• Can you provide an example of a successful paid media campaign that HyperionDev has executed, and how the team approached strategy, execution, and optimization?
• How does HyperionDev measure and track the performance of its paid media campaigns, and how does the team use data to inform strategy and optimization?
• Can you describe the typical reporting structure for the Digital Marketing Manager role, and how it may evolve based on the candidate's qualifications and experience?

ASSUMPTION: The key questions listed are intended to help candidates assess their fit for the role and the work environment, rather than to represent a comprehensive or exhaustive list of potential questions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the job description as a guide
• Prepare for the interview process by researching the company, its competitors, and the broader market landscape
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.