📌 Core Information
🔹 Job Title: Digital Marketing Manager
🔹 Company: HyperionDev
🔹 Location: Durban, KwaZulu-Natal, South Africa
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-05-28
🔹 Experience Level: Mid-Senior Level
🔹 Remote Status: Hybrid (Remote and On-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading paid media strategy across multiple platforms
- Hands-on management of paid campaigns, including setup, optimization, and scaling
- Budget optimization and resource management for maximum efficiency and ROI
- Data-driven reporting and insights to inform strategy improvements
- Cross-functional collaboration with sales, product, and creative teams
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Develop and implement effective paid media strategies across multiple platforms, optimizing for lead generation and sales conversions
✅ Manage day-to-day operations of paid campaigns, including setting up, optimizing, and scaling
✅ Optimize paid media budgets to ensure maximum efficiency and return on investment
✅ Track, analyze, and report on campaign performance using tools like Looker Studio, Google Analytics, and Facebook Ads Manager
✅ Collaborate with cross-functional teams to refine campaign messaging, optimize landing pages, and ensure a seamless user experience
✅ Continuously assess the customer funnel and optimize paid campaigns to increase lead conversion rates
✅ Manage relationships with key platforms, staying up-to-date with new features, betas, and product developments
✅ Mentor team members and share best practices, strategies, and insights
✅ Stay informed about industry trends and advocate for new tools, technologies, and best practices
ASSUMPTION: This role requires a proactive approach to campaign management, with a focus on continuous improvement and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 3+ years of experience managing large-scale paid media campaigns
Required Skills:
- Proven experience in B2C marketing, both paid and organic, ideally within the tech, education, or SaaS sectors
- Advanced analytical skills, with strong command of Google Analytics, Google Tag Manager, and other web analytics platforms
- Experience with budgeting and forecasting, comfortable managing multi-million rand annual budgets
- Creative and strategic mindset, with experience in A/B testing, creative optimization, and developing strategies for different stages of the customer journey
- Excellent communication skills, able to clearly articulate complex ideas and campaign results to both technical and non-technical stakeholders
Preferred Skills:
- Experience with scaling ATL advertising budgets
- Experience with BigQuery/SQL used with GA4
- Experience leading the marketing of a product to a category leader in the education market
- Knowledge of Search Engine Optimization
- Knowledge of design tools such as Figma
ASSUMPTION: Candidates should have a strong background in paid media management, with a focus on lead generation and acquisition, and experience working with various analytics and marketing tools.
💰 Compensation & Benefits
Salary Range: ZAR 600,000 - 800,000 per annum (Based on experience and industry standards for a mid-senior level marketing role in South Africa)
Benefits:
- Hybrid work: Flexibility on schedule, with remote working options available for candidates not in proximity of a HyperionDev Campus
- Learn new tech skills: Opportunity to enroll part-time in HyperionDev's Coding Bootcamps
- Join the heart of tech in Africa, Europe, and the US: Work with the best of the best in edtech, developer education, and developer assessments
- Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most
Working Hours: Full-time, with standard business hours (Monday to Friday, 8:00 AM to 5:00 PM, with a 1-hour lunch break)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in South Africa, with consideration for the company's size and the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Edtech and Online Education
Company Size: Medium (100-249 employees)
Founded: 2012
Company Description:
- HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world
- Works with top universities to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers
- Dedicated to closing the global tech skills gap by integrating tech education with human mentorship and expert code review
Company Specialties:
- Accelerated Learning
- Tech Education
- Coding Bootcamps
- Online Learning
Company Website: hyperiondev.com
ASSUMPTION: HyperionDev is a well-established edtech company with a strong focus on accelerated learning and tech education.
📊 Role Analysis
Career Level: Mid-Senior Level
Reporting Structure: Reports directly to the Head of Marketing or a similar role
Work Arrangement: Hybrid (Remote and On-site)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team
- Opportunity to learn new tech skills through HyperionDev's Coding Bootcamps
- Exposure to working with top universities and industry leaders in edtech
ASSUMPTION: This role offers opportunities for career growth and professional development within the marketing team and the broader edtech industry.
🌍 Location & Work Environment
Office Type: Hybrid (Remote and On-site)
Office Location(s): Durban, South Africa
Geographic Context:
- Durban is the largest city in KwaZulu-Natal, South Africa, with a subtropical climate and a rich cultural heritage
- The city offers a mix of urban and coastal living, with beaches, nature reserves, and historical sites nearby
- Durban has a well-established tech industry, with a growing number of startups and tech companies
Work Schedule: Standard business hours (Monday to Friday, 8:00 AM to 5:00 PM, with a 1-hour lunch break)
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between remote work and on-site collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Paid media strategy and execution
- Data analysis and reporting
- Budget management and optimization
- Cross-functional collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your paid media campaigns, their results, and the strategies you used to optimize them
- Demonstrate your understanding of the edtech industry and HyperionDev's mission and values
ATS Keywords: Paid Media, PPC, Google Ads, Meta Ads, Lead Generation, Campaign Optimization, Data Analysis, Marketing Strategy
ASSUMPTION: The application process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit with the company.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- Google Analytics
- Looker Studio
- Facebook Ads Manager
- CRM and marketing automation tools (e.g., HubSpot, Salesforce)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Design tools (e.g., Figma, Adobe Creative Suite)
ASSUMPTION: The tools and technologies listed are commonly used in paid media management and marketing roles, with some flexibility based on the candidate's experience and the company's specific needs.
👔 Cultural Fit Considerations
Company Values:
- People-First: We prioritize the growth and well-being of our employees
- Relentless Quest for Improvement: We continuously seek to improve our products, services, and processes
- Challenge the Norm: We encourage innovative thinking and creative problem-solving
Work Style:
- Collaborative: We work closely with our team members and stakeholders to achieve our goals
- Data-Driven: We make decisions based on data and analytics
- Adaptable: We are open to change and willing to pivot when necessary
Self-Assessment Questions:
- Do you align with HyperionDev's people-first approach to employee growth and development?
- Are you comfortable working in a data-driven environment and using data to inform your marketing strategies?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: HyperionDev values a people-first approach, data-driven decision making, and collaboration, with an emphasis on continuous improvement and innovation.
⚠️ Potential Challenges
- Managing large ad budgets and optimizing spend for maximum ROI
- Keeping up with industry trends and new platform features in the fast-paced digital marketing landscape
- Balancing strategic thinking with hands-on campaign management and optimization
- Working effectively in a hybrid work environment, with a mix of remote and on-site team members
ASSUMPTION: These challenges require strong budget management skills, continuous learning, strategic thinking, and effective communication and collaboration.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on paid media strategy and execution, with a focus on lead generation and acquisition
- In the edtech industry, this role requires a deep understanding of online learning and the unique challenges and opportunities presented by the digital marketing landscape
- Career progression in this role may lead to leadership positions within the marketing team or broader opportunities within the edtech industry
ASSUMPTION: This role offers unique opportunities and challenges specific to the edtech industry and paid media management, with potential for career growth and development.
📝 Sample Projects
- Developing and executing a paid media campaign to drive lead generation for a new coding bootcamp program
- Optimizing an existing PPC campaign to improve conversion rates and reduce cost per acquisition
- Collaborating with the creative team to develop ad creatives that resonate with the target audience and drive engagement
ASSUMPTION: These sample projects reflect the hands-on, data-driven, and collaborative nature of the role, with a focus on driving results and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the current paid media landscape for HyperionDev's products and services?
- How does the marketing team collaborate with other departments, such as sales and product, to ensure a seamless customer journey?
- What are the biggest challenges facing the paid media team in the next 12-24 months, and how can this role help address them?
- How does HyperionDev support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of paid media campaigns, and how are they tracked and reported?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the broader industry, as well as their ability to drive results and contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your paid media campaigns, their results, and the strategies you used to optimize them
- Research HyperionDev's mission, values, and products to demonstrate your understanding and enthusiasm for the role
- Follow up with the HR team one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
