Digital Marketing Manager (Content Marketing)

📌 Core Information

🔹 Job Title: Digital Marketing Manager (Content Marketing)

🔹 Company: Eden Conveyancing

🔹 Location: Bristol, England, United Kingdom

🔹 Job Type: Full-Time, Hybrid (2 days per week at Head Office)

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic digital marketing initiatives to drive acquisition, engagement, and retention
• Managing search, social, and direct marketing channels with a focus on content marketing
• Collaborating with internal teams and external agencies to improve marketing results
• Analyzing metrics and using data-driven experiments to optimize digital marketing performance

ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on content marketing and data-driven decision making.

📋 Key Responsibilities

✅ Design and execute digital marketing plans for search, social, and direct channels

✅ Create digital content in various formats for different distribution channels

✅ Manage and grow social media presence

✅ Evaluate metrics affecting website traffic, quote conversation, and audience engagement

✅ Optimize website content and identify technical SEO improvements

✅ Use data-driven experiments and tests to improve digital marketing performance

✅ Measure and report on digital marketing KPIs and objectives

✅ Prepare and manage the digital marketing budget for search, social, and direct marketing channels

✅ Ensure brand consistency across all communication channels

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data analysis to drive marketing success.

🎯 Required Qualifications

Education: Degree level qualification in marketing or a related field

Experience: Demonstrable commercial experience managing search, social, and direct marketing campaigns (2-5 years)

Required Skills:

• In-depth knowledge of content marketing best practices
• Extensive knowledge of Google Analytics with strong analytical skills and data-driven thinking
• Ability to balance creativity and research to identify target audiences and devise compelling content strategies
• Experience producing different formats of optimized digital content
• Experience optimizing landing pages and user funnels
• Ability to use client data and segmentation to create targeted marketing campaigns
• Experience designing and running experiments and multivariate tests
• Awareness of marketing and data privacy regulations

Preferred Skills:

• Experience working in the legal services industry
• Familiarity with conveyancing processes

ASSUMPTION: While industry-specific experience is not required, it could be beneficial for understanding the target audience and tailoring marketing efforts.

💰 Compensation & Benefits

Salary Range: £46,000 - £54,000 per year (Based on industry standards for a Digital Marketing Manager with 2-5 years of experience in the UK)

Benefits:

• Hybrid working (2 days per week at Head Office)
• 28 days annual leave (plus bank holidays)
• Option to buy and sell up to 5 additional days of leave
• Private medical insurance
• Group life assurance
• Health cash plan
• Wellbeing fund for promoting mental and physical wellbeing
• Performance-related bonus
• Significant investment in learning and development

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role and location. The final offer may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Legal Services (Conveyancing)

Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit team environment with opportunities for growth)

Founded: 2021 (Relatively new company, focusing on innovation and digital transformation in the conveyancing industry)

Company Description:

• Eden Conveyancing is a digital conveyancing service, aiming to make buying or selling a home easy and enjoyable
• The company provides a platform for tracking progress and offers expert solicitor guidance throughout the process
• Eden Conveyancing focuses on transparency, clear communication, and exceptional client care

Company Specialties:

• Digital conveyancing services
• Client-focused approach
• Transparent and clear communication

Company Website: http://www.edenconveyancing.com

ASSUMPTION: Eden Conveyancing is a growing company focused on improving the conveyancing process through digital innovation and exceptional client care.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience, with opportunities for growth and career progression)

Reporting Structure: This role reports directly to the Head of Marketing and may oversee junior marketing team members or external agencies

Work Arrangement: Hybrid (2 days per week at Head Office in Bristol, with the remaining days working remotely)

Growth Opportunities:

• As the company grows, there may be opportunities to take on additional responsibilities or move into a management role
• Eden Conveyancing invests significantly in learning and development, offering opportunities for professional growth

ASSUMPTION: This role offers opportunities for career growth and professional development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Hybrid (Head Office in Bristol with remote work options)

Office Location(s): Unit 7.19, Paintworks, Bath Road, Bristol, BS4 3EA, GB

Geographic Context:

• Bristol is a vibrant city in South West England, known for its cultural scene, historic sites, and green spaces
• The city offers a high quality of life, with a mix of urban and rural living options
• Bristol has a thriving tech and digital industry, providing opportunities for networking and collaboration

Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home some days

ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to enjoy the benefits of both office and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-person or video call interview with the Head of Marketing and relevant team members
• Final interview or assessment, depending on the role

Key Assessment Areas:

• Digital marketing skills and experience
• Content marketing expertise
• Data analysis and interpretation
• Creativity and strategic thinking
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and content marketing skills
• Include specific examples of successful marketing campaigns you've managed, with data-driven results
• Demonstrate your understanding of the conveyancing industry and Eden Conveyancing's unique value proposition
• Showcase your ability to balance creativity and data analysis in your marketing approach

ATS Keywords: Digital Marketing, Content Marketing, SEO, Social Media Management, Data Analysis, Campaign Management, Budget Management, Content Strategy, Audience Engagement, Performance Measurement, Collaboration, Creativity, Technical SEO, Marketing Regulations, Experimentation, Targeted Campaigns

ASSUMPTION: The application process for Eden Conveyancing is designed to assess candidates' skills, experience, and cultural fit, with a focus on digital marketing and content marketing expertise.

🛠️ Tools & Technologies

• Google Analytics
• Social media management platforms (e.g., Hootsuite, Buffer)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• SEO tools (e.g., SEMrush, Ahrefs)
• Email marketing platforms (e.g., Mailchimp, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.

👔 Cultural Fit Considerations

Company Values:

• Client-focused
• Transparent and clear communication
• Innovative and forward-thinking
• Collaborative and supportive team environment

Work Style:

• Results-driven and data-focused
• Creative and strategic thinking
• Strong communication and collaboration skills
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a proven track record of driving digital marketing success through content marketing strategies?
• Are you comfortable working in a hybrid environment, balancing remote work and office collaboration?
• Do you thrive in a client-focused, innovative, and supportive team environment?

ASSUMPTION: Eden Conveyancing values candidates who align with their client-focused, transparent, and innovative company culture, with a strong work ethic and a results-driven approach.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Balancing creativity and data-driven decision making
• Adapting to a growing and evolving company environment
• Working in a relatively new and innovative industry, with limited established best practices

ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and a willingness to learn and innovate in a dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on content marketing and data-driven decision making
• As a mid-sized company, Eden Conveyancing offers a more collaborative and supportive work environment compared to larger corporations
• This role provides opportunities for career growth and professional development within a dynamic and innovative company

ASSUMPTION: This role offers a unique blend of digital marketing and content marketing expertise, with opportunities for growth and professional development in a dynamic and innovative company.

📝 Sample Projects

• Developing and executing a targeted social media campaign to increase brand awareness and engagement
• Creating and optimizing landing pages to improve conversion rates and reduce bounce rates
• Analyzing website traffic data to identify trends and opportunities for improvement, and implementing changes to drive growth

ASSUMPTION: These sample projects demonstrate the candidate's ability to balance creativity and data-driven decision making in digital marketing campaigns.

❓ Key Questions to Ask During Interview

• How does Eden Conveyancing differentiate itself from traditional conveyancing services?
• What are the key priorities for this role in the first 90 days?
• How does Eden Conveyancing support the professional growth and development of its employees?
• What is the team structure and dynamic like, and how does this role fit into the broader marketing strategy?
• How does Eden Conveyancing measure the success of its digital marketing campaigns, and what are the key KPIs?

ASSUMPTION: These interview questions help candidates better understand the role, the company, and the team dynamics, ensuring a good fit for both parties.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and content marketing skills
• Prepare examples of successful marketing campaigns you've managed, with data-driven results
• Demonstrate your understanding of the conveyancing industry and Eden Conveyancing's unique value proposition
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.