📌 Core Information
🔹 Job Title: Digital Marketing Manager & Content Strategist
🔹 Company: Printpack
🔹 Location: Atlanta, GA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive digital marketing strategies
- Overseeing content generation across various platforms
- Managing campaign budgets and increasing digital marketing ROI
- Implementing and optimizing multi-channel campaigns
- Monitoring and reporting on KPIs
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven decision making.
📋 Key Responsibilities
✅ Developing and managing digital marketing plans
✅ Managing campaign budgets and increasing digital marketing ROI
✅ Implementing and optimizing multi-channel campaigns
✅ Monitoring and reporting on KPIs
✅ Ensuring proper integration of marketing tools
✅ Creating and managing content calendar
✅ Developing creative content across platforms to improve organic search rankings, enhance social media engagement, and boost conversion rates.
✅ Overseeing SEO content strategy
✅ Managing email marketing initiatives to grow email marketing database
✅ Managing website updates
✅ Monitoring campaign performance
✅ Conducting A/B testing to improve content performance metrics
✅ Optimizing landing pages
✅ Generating performance reports
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous optimization based on performance data.
🎯 Required Qualifications
Education: Bachelor’s or master’s degree in marketing
Experience: 3-5 years of experience in digital marketing
Required Skills:
- Expertise in digital media planning and execution
- Proficiency in data analytics and interpretation
- Advanced knowledge of social media platforms and best practices
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Brightedge, SEMRush, etc.)
- Working knowledge of Google Ads and ad serving tools such as Demandbase
- Expertise in developing content for campaigns across major search engines
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML/CSS development and technical constraints
Preferred Skills:
- Experience with marketing automation tools
- Proven experience with A/B testing methodologies and implementation
ASSUMPTION: Candidates should have a strong foundation in digital marketing principles and be comfortable working with data to inform decision-making.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a Digital Marketing Manager with 3-5 years of experience in Atlanta, GA)
Benefits:
- Medical Coverage
- Dental Coverage
- Life Insurance
- Short-term Disability
- Long-term Disability
- 401(k)
- Matching Gift Program
- Employee Assistance Programs
- Educational Assistance
- Service Awards
Working Hours: 40 hours per week, with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Printpack operates in the packaging and containers manufacturing industry, with a focus on flexible and rigid packaging solutions.
Company Size: Printpack is a mid-sized company with 1,001-5,000 employees, providing a structured yet collaborative work environment.
Founded: Printpack was founded in 1956 and has since grown to become one of the largest and most innovative converters of flexible and rigid packaging in the world.
Company Description:
- Printpack develops innovative packaging solutions that deliver a distinct advantage at the shelf, strengthen brand identity in the minds of consumers, and help brand owners increase speed-to-market.
- The company's vast portfolio of packaging solutions, along with its technical and commercial expertise in materials science and barrier solutions, gives brand owners peace of mind, enhances product protection, and increases sales at the shelf.
- Printpack offers a comprehensive benefits package designed to promote wellness and provide protection for associates and their families.
Company Specialties:
- Flexible Packaging
- Rigid Packaging
- Converting
- Manufacturing
- Medical Packaging
- Films
- Sustainable Packaging
- Paper Packaging
- PCR Packaging
- PE Packaging
- Compostable Packaging
- Manufacturing Jobs
- Shelf Impact Packaging
- Innovative Packaging
Company Website: www.printpack.com
ASSUMPTION: Printpack's focus on innovation and customer satisfaction creates an environment that values creativity and continuous improvement.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, offering opportunities for growth and development within the digital marketing field.
Reporting Structure: The Digital Marketing Manager will report directly to the Marketing Director and may oversee junior marketing team members or external agencies.
Work Arrangement: This is an on-site position, with some flexibility for remote work as needed.
Growth Opportunities:
- Progression to a senior-level marketing role, such as Marketing Director or VP of Marketing
- Expanding into related fields, such as product management or brand management
- Developing expertise in specific areas of digital marketing, such as SEO or PPC
ASSUMPTION: This role offers opportunities for career growth and development within the marketing field, as well as the chance to specialize in specific areas of digital marketing.
🌍 Location & Work Environment
Office Type: Printpack's headquarters in Atlanta, GA features a modern, collaborative work environment with state-of-the-art facilities.
Office Location(s): 2800 Overlook Parkway, Atlanta, GA 30339, US
Geographic Context:
- Atlanta, GA is a major hub for the packaging industry, offering ample networking and professional development opportunities.
- The city is known for its diverse cultural scene, vibrant neighborhoods, and high quality of life.
- Atlanta's central location and extensive airport make it an ideal place for frequent business travel.
Work Schedule: The standard work schedule is Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for remote work as needed.
ASSUMPTION: Printpack's Atlanta headquarters offers a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess cultural fit and basic qualifications
- In-depth behavioral and technical interviews with the hiring manager and other team members
- Final interview with the Marketing Director or another senior leader
- Background check and reference check
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Data analysis and interpretation skills
- Content creation and management abilities
- Project management and organizational skills
- Cultural fit and alignment with Printpack's values
Application Tips:
- Highlight specific examples of successful digital marketing campaigns and their outcomes in your resume and cover letter
- Demonstrate your understanding of Printpack's business and the packaging industry in your application materials
- Showcase your ability to balance creative and analytical skills in your portfolio or examples of past work
ATS Keywords: Digital Marketing, Content Strategy, SEO, SEM, Email Marketing, Social Media, Data Analytics, Google Analytics, PPC, HTML, CSS, A/B Testing, Campaign Management, Marketing Automation, Display Advertising, Landing Page Optimization
ASSUMPTION: Printpack's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Google Analytics
- Brightedge
- SEMRush
- Google Ads
- Demandbase
- HTML/CSS
- Marketing automation tools (e.g., Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may evolve over time as Printpack adopts new technologies and best practices in digital marketing.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Collaboration
- Integrity
- Sustainability
Work Style:
- Printpack values a dynamic and collaborative work environment, with a focus on teamwork and open communication
- The company encourages continuous learning and professional development
- Printpack offers a flexible and supportive work-life balance, with opportunities for remote work as needed
Self-Assessment Questions:
- Do you align with Printpack's values, particularly in the areas of innovation, customer focus, and collaboration?
- Are you comfortable working in a fast-paced, dynamic environment with a focus on teamwork and open communication?
- Do you thrive in a supportive work-life balance environment, with opportunities for remote work as needed?
ASSUMPTION: Printpack's values and work style create an environment that prioritizes collaboration, innovation, and customer focus, with a strong emphasis on teamwork and open communication.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events, conferences, or client meetings
- Printpack's fast-paced and dynamic work environment may present challenges for candidates who prefer a more structured or predictable work environment
- The role may require working with external agencies or vendors, which can present unique challenges in terms of communication and project management
- Atlanta's competitive job market may present challenges in terms of attracting and retaining top talent
ASSUMPTION: While Printpack offers numerous benefits and opportunities for professional growth and development, the role may present unique challenges that candidates should be aware of before applying.
📈 Similar Roles Comparison
- Compared to related roles, such as Digital Marketing Specialist or Content Marketing Manager, this role offers more strategic and leadership responsibilities, as well as the opportunity to oversee junior team members or external agencies
- In the packaging industry, Printpack is known for its innovative and customer-focused approach, which may present unique challenges and opportunities compared to other industries
- Career-wise, this role offers a clear path to progression into senior-level marketing roles, such as Marketing Director or VP of Marketing, with the opportunity to specialize in specific areas of digital marketing
ASSUMPTION: This role offers unique opportunities and challenges compared to related positions, with a focus on strategic leadership and innovation within the packaging industry.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new product launch, including SEO, SEM, social media, and email marketing campaigns
- Conducting a competitive analysis of the digital marketing landscape for a key competitor, and developing recommendations for improving Printpack's market position
- Managing a website redesign project, including SEO optimization and A/B testing to improve user experience and conversion rates
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Digital Marketing Manager role, with a focus on driving results through data-driven decision making and innovative marketing tactics.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Printpack support the professional development and growth of its marketing team members?
- What are the key priorities for the Digital Marketing Manager role in the first 90 days?
- How does Printpack approach collaboration and communication with external agencies or vendors?
- What are the most challenging aspects of working in the packaging industry, and how does Printpack address these challenges?
ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare a portfolio or examples of past work that demonstrate your ability to balance creative and analytical skills
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
