📌 Core Information
🔹 Job Title: Digital Marketing Manager - Four Seasons Spain Collection
🔹 Company: Four Seasons Hotels and Resorts
🔹 Location: Madrid, Spain
🔹 Job Type: Full-Time
🔹 Category: Hospitality
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies for Four Seasons Hotel Madrid and Resort Mallorca
- Collaborating with the Director of PR & Communication and agency partners to ensure consistent messaging across all platforms
- Optimizing the hotels' online presence, including content and images on various platforms
- Managing paid social media campaigns and creating engaging content
- Supporting the Director of PR & Communication in developing integrated PR, social media, and content programs
ASSUMPTION: This role requires a proactive and creative approach to digital marketing, with a strong focus on storytelling and engaging content.
📋 Key Responsibilities
✅ Oversee and manage the hotels' digital strategy, ensuring alignment with the hotels' positioning and business objectives
✅ Support Director of PR & Communication and agency partners with digital marketing strategies and tactics, including SEO, PPC, paid social, email marketing, and display advertising
✅ Work closely with digital media agencies for new campaigns implementation, budget allocation, and reporting overall web and traffic performance across all platforms
✅ Oversee and optimize online and offline presence of hotels, including content and images on Four Seasons-owned channels, OTAs, and partner websites
✅ Coordinate production of photo and video shoots at the hotels
✅ Oversee the hotels' digital content strategy and manage all paid social media campaigns, creating relevant and engaging content and increasing follower engagement
✅ Monitor, track, analyze, and report on performance on social media platforms
✅ Support Director of PR & Communication to develop integrated PR, social media, and content programs
ASSUMPTION: This role requires strong analytical and multitasking skills, as well as a good understanding of social media platforms, SEO, and web traffic metrics.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 4 years of experience as a Digital and Paid Media Specialist or similar role, preferably from the Luxury space
Required Skills:
- Good command of Analytics platforms; Adobe is a plus
- Social Media Strategist using social media for brand awareness and impressions
- Excellent knowledge of social media platforms and best practices
- Understanding of SEO and web traffic metrics
- Good understanding of social media KPIs
- Excellent analytical and multitasking skills
- Fluency in English and Spanish is a must, as well as having the valid work permit at the time of applying
Preferred Skills:
- Experience with Adobe Analytics
- Knowledge of the luxury hospitality industry
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on paid media and social media strategies. Familiarity with the luxury hospitality industry is a plus.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated based on industry standards for mid-senior level digital marketing roles in Madrid)
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Employee discounts on hotel stays and dining
- Opportunities for career growth and development within the Four Seasons organization
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Madrid. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on luxury hotels and resorts
Company Size: 10,001+ employees, with a global presence in 47 countries
Founded: 1961, with a rich history and reputation for excellence in the luxury hospitality industry
Company Description:
- Four Seasons Hotels and Resorts opened its first hotel in 1961 and has since expanded to over 120 hotels and resorts in major city centers and resort destinations worldwide
- Known for its commitment to perfecting the travel experience through continual innovation and the highest standards of hospitality
- Consistently ranks among the world's best hotels and most prestigious brands in reader polls, traveler reviews, and industry awards
Company Specialties:
- The world's leading operator of luxury hotels and resorts
Company Website: http://www.fourseasons.com
ASSUMPTION: Four Seasons is a well-established and respected brand in the luxury hospitality industry, with a strong global presence and a commitment to excellence in customer service.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for career growth and development within the Four Seasons organization
Reporting Structure: This role reports directly to the Director of PR & Communication and works closely with various departments, including Sales & Marketing, Revenue Management, and Operations
Work Arrangement: Full-time, on-site position based in Madrid, with occasional travel to Mallorca
Growth Opportunities:
- Potential for career advancement within the Four Seasons organization, both in Madrid and at other global properties
- Opportunities to gain experience in various aspects of digital marketing, including SEO, PPC, social media, and content strategy
ASSUMPTION: This role offers a unique opportunity to gain experience in the luxury hospitality industry and work for a well-established, global brand.
🌍 Location & Work Environment
Office Type: Upscale, historic building with modern energy, located in the heart of Madrid
Office Location(s): Four Seasons Hotel Madrid, located at Paseo de la Castellana, 57, 28045 Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people
- Known for its rich history, vibrant culture, and thriving arts scene
- Offers a high quality of life, with excellent dining, shopping, and entertainment options
Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: Madrid offers a dynamic and vibrant work environment, with a high quality of life and numerous cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or video interview with the Director of PR & Communication and/or other department heads
- Final interview with the General Manager or another senior leader
Key Assessment Areas:
- Digital marketing skills and experience
- Understanding of the luxury hospitality industry
- Cultural fit with the Four Seasons brand and team
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the luxury hospitality industry and your fit with the Four Seasons brand
- Prepare examples of successful digital marketing campaigns you've managed, including metrics and results
ATS Keywords: Digital Marketing, SEO, PPC, Paid Social, Email Marketing, Content Strategy, Social Media, Analytics, Luxury Hospitality, Four Seasons
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on digital marketing skills and experience, as well as cultural fit with the Four Seasons brand.
🛠️ Tools & Technologies
- Adobe Analytics (preferred)
- Social media management platforms (e.g., Hootsuite, Buffer)
- SEO tools (e.g., SEMrush, Ahrefs)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Embracing the Spirit of Service
- Caring for Our People
- Pursuing Excellence
- Recognizing and Rewarding Our People
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a passion for luxury hospitality and a commitment to exceptional customer service?
- Are you a proactive and creative problem solver, with a strong attention to detail?
- Do you thrive in a collaborative and dynamic work environment?
ASSUMPTION: Four Seasons values employees who are passionate about luxury hospitality, committed to exceptional customer service, and able to thrive in a collaborative and dynamic work environment.
⚠️ Potential Challenges
- Managing multiple digital marketing campaigns simultaneously, requiring strong organizational skills and time management
- Adapting to the unique needs and requirements of two distinct properties (Four Seasons Hotel Madrid and Resort Mallorca)
- Working in a fast-paced and ever-changing digital landscape, requiring continuous learning and adaptation
- Balancing the need for creativity and innovation with the need to maintain brand consistency and adherence to Four Seasons standards
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position requires a strong understanding of luxury hospitality and a commitment to exceptional customer service
- Four Seasons is a well-established and respected brand in the luxury hospitality industry, with a strong global presence and a commitment to excellence in customer service
- This role offers the opportunity to gain experience in various aspects of digital marketing, including SEO, PPC, social media, and content strategy, with a focus on luxury hospitality
ASSUMPTION: This role is unique in its focus on luxury hospitality and offers a rare opportunity to gain experience in various aspects of digital marketing within a well-established and respected brand.
📝 Sample Projects
- Developing and executing a targeted social media campaign to promote a new hotel opening or renovation
- Conducting keyword research and on-page optimization to improve organic search rankings for hotel websites
- Creating and implementing a paid search campaign to drive bookings during a slow season
ASSUMPTION: These sample projects demonstrate the range of digital marketing responsibilities for this role, from creative content development to technical SEO optimization.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall digital marketing strategy for Four Seasons Hotels and Resorts?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Four Seasons support the professional development and growth of its digital marketing team members?
- What are the most challenging aspects of working in luxury hospitality, and how does Four Seasons address these challenges?
- How does Four Seasons measure the success of its digital marketing campaigns, and what metrics are most important?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to understanding the role and the company, and show a commitment to professional development and success.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
