Digital Marketing Manager - Paid Media

📌 Core Information

🔹 Job Title: Digital Marketing Manager - Paid Media

🔹 Company: Hire Overseas

🔹 Location: Metro Manila, Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and managing high-performing ad campaigns across Google Ads and LinkedIn
• Optimizing retargeting strategies to re-engage website visitors and drive conversions
• Analyzing campaign performance and making data-driven optimizations to improve ROI
• Collaborating with creative teams to develop compelling ad copy and visual assets

ASSUMPTION: This role requires a strong focus on data analysis and optimization, as well as excellent communication skills for collaborating with various teams.

📋 Key Responsibilities

✅ Create and manage Google Ads campaigns across Search, Display, and Shopping networks

✅ Set up and optimize Google retargeting campaigns to re-engage website visitors and drive conversions

✅ Execute LinkedIn Display Ad campaigns targeting professional audiences and B2B prospects

✅ Analyze campaign performance and make data-driven optimizations to improve ROI

✅ Conduct A/B testing on ad creatives, targeting, and landing pages

✅ Monitor daily budgets and adjust bid strategies to maximize campaign efficiency

✅ Generate detailed performance reports with actionable insights and recommendations

✅ Stay current with platform updates and new advertising features across Google and LinkedIn

ASSUMPTION: This role involves a high level of autonomy and requires strong organizational skills to manage multiple campaigns effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) with Google Ads, including campaign setup, optimization, and performance analysis

Required Skills:

• Strong background in Google retargeting and audience segmentation strategies
• Hands-on experience with LinkedIn Display Ads and B2B advertising best practices
• Data-driven mindset with the ability to interpret analytics and make strategic decisions
• Detail-oriented with excellent organizational skills for managing multiple campaigns
• Strong analytical skills and proficiency with Google Analytics and advertising dashboards
• Excellent communication skills for reporting results and collaborating with team members
• Self-motivated and comfortable working independently in a remote environment
• Adaptable learner who stays current with digital advertising trends and platform changes

Preferred Skills:

• Google Ads certifications (Search, Display, Shopping)
• Experience with other advertising platforms (Facebook Ads, Microsoft Ads)
• Background in conversion rate optimization and landing page testing
• Familiarity with marketing automation tools and CRM integration

ASSUMPTION: While not explicitly stated, a strong proficiency in the English language is required for this role due to the need for clear communication and collaboration with global teams.

💰 Compensation & Benefits

Salary Range: PHP 60,000 - 90,000 per month (USD 1,080 - 1,620) - Based on industry standards for mid-level marketing roles in the Philippines

Benefits:

• Paid in USD every 15th and 30th of the month
• Up to 14 days of paid time off annually, from day one
• Paid leave for Philippine Regular Holidays
• 100% remote – work from anywhere
• US Eastern Time hours for seamless team collaboration
• Work with substantial advertising budgets and high-impact campaigns
• Opportunity to scale successful campaigns and drive significant business growth
• Access to premium advertising tools and analytics platforms

Working Hours: Full-time (40 hours per week) with flexible hours and a focus on results

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Online Audio and Video Media - Unlimited Editing specializes in providing unlimited professional video editing services at an affordable monthly rate.

Company Size: Small (11-50 employees) - A smaller company size may offer more opportunities for growth and direct impact on the business.

Founded: 2024 - As a relatively new company, Unlimited Editing is likely focused on rapid growth and expansion.

Company Description:

• Unlimited Editing provides unlimited professional video editing services at $999 a month
• Their expert team works around the clock to deliver high-quality edits with fast turnarounds
• Their goal is to make video content creation seamless, affordable, and stress-free

Company Specialties:

• Unlimited professional video editing
• Fast turnaround times
• Affordable pricing

Company Website: unlimitedediting.com

ASSUMPTION: As a small, growing company, Unlimited Editing may offer more opportunities for professional development and career growth.

📊 Role Analysis

Career Level: Mid-Level - This role requires proven experience in digital marketing and paid media, as well as strong analytical and communication skills.

Reporting Structure: This role reports directly to the Hiring Manager at Hire Overseas and collaborates with various teams, including creative and client-facing teams.

Work Arrangement: Fully Remote - This role can be performed from anywhere, with a focus on results and regular communication with the team.

Growth Opportunities:

• Potential to scale successful campaigns and drive significant business growth
• Opportunity to work with substantial advertising budgets and high-impact campaigns
• Possibility to expand responsibilities based on performance and company growth

ASSUMPTION: This role offers significant growth potential, as the company is focused on expansion and may require additional marketing support in the future.

🌍 Location & Work Environment

Office Type: Remote - This role does not require a physical office presence, allowing for greater flexibility and work-life balance.

Office Location(s): Metro Manila, Philippines - While the role is remote, the company is based in Metro Manila, and some team members may be located there.

Geographic Context:

• Metro Manila is the capital region of the Philippines, with a population of over 13 million
• The region is home to a diverse range of industries, including business process outsourcing (BPO), finance, and technology
• The cost of living in Metro Manila is generally lower than in other major Asian cities

Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results - The work schedule is designed to accommodate a remote work arrangement and allow for a healthy work-life balance.

ASSUMPTION: The remote work arrangement may require strong self-motivation and time management skills to maintain productivity and meet deadlines.

💼 Interview & Application Insights

Typical Process:

• Initial Application - Submit your application and complete prequalifying questions
• Video Introduction - Record a brief one-way video introduction to showcase your communication skills
• Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable)
• Recruitment Interview - Initial screening with the talent team
• Executive Interview - Meet with senior leadership to discuss role alignment
• Client Interview - Final interview with the client team you'd be supporting
• Job Offer - Successful candidates receive a formal offer to join the team

Key Assessment Areas:

• Campaign management and optimization skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the video introduction by practicing your delivery and ensuring a quiet, well-lit background
• If required, complete the role-specific assessment with care and attention to detail
• Research the company and its clients to demonstrate your understanding of their business and industry

ATS Keywords: Google Ads, LinkedIn Advertising, Campaign Analytics, Retargeting Strategies, B2B Advertising, Data-Driven Mindset, Analytical Skills, Google Analytics, Communication Skills, Organizational Skills, Self-Motivated, Adaptable Learner, A/B Testing, Budget Management, Performance Reporting, Creative Collaboration

ASSUMPTION: The application process is designed to evaluate candidates' fit for the role while providing insights into the company culture and expectations.

🛠️ Tools & Technologies

• Google Ads platform (Search, Display, Shopping)
• LinkedIn Ads platform
• Google Analytics
• Advertising dashboards (e.g., Google Ads Manager, LinkedIn Campaign Manager)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, and candidates should be comfortable learning and adapting to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity - Unlimited Editing prioritizes customer satisfaction and strives to provide high-quality, affordable video editing services
• Innovation - The company is focused on continuous improvement and staying current with industry trends and best practices
• Collaboration - Unlimited Editing values teamwork and cross-functional collaboration to deliver exceptional results

Work Style:

• Data-driven - This role requires a strong focus on data analysis and optimization to maximize campaign performance
• Adaptable - Candidates should be comfortable working in a dynamic, growing environment and adapting to change
• Self-motivated - As a remote role, this position requires strong self-motivation and time management skills

Self-Assessment Questions:

• Do you have a proven track record of success in digital marketing and paid media campaigns?
• Are you comfortable working independently and managing multiple campaigns simultaneously?
• Do you thrive in a data-driven environment and enjoy analyzing campaign performance to optimize results?

ASSUMPTION: Candidates who align with Unlimited Editing's company values and work style are more likely to succeed in this role and contribute to the company's growth and success.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously may require strong organizational skills and time management
• Working remotely may present unique challenges, such as maintaining productivity and staying connected with the team
• Keeping up with platform updates and new advertising features may require continuous learning and adaptation
• Collaborating with global teams may require flexibility and adaptability to accommodate different time zones and work schedules

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• This role differs from other marketing positions in its focus on paid media and campaign optimization
• Industry-specific context - Unlimited Editing operates in the online audio and video media industry, which may present unique challenges and opportunities
• Career path comparison - This role may serve as a stepping stone to more senior marketing positions, such as Marketing Manager or Director of Marketing

ASSUMPTION: Candidates should consider their long-term career goals and how this role may fit into their professional development plans.

📝 Sample Projects

• Developing and executing a Google Ads campaign to drive targeted traffic to the Unlimited Editing website
• Optimizing LinkedIn Display Ad campaigns to reach professional audiences and B2B prospects
• Analyzing campaign performance data to identify trends and make data-driven optimizations to improve ROI

ASSUMPTION: These sample projects are intended to provide a sense of the day-to-day responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for managing and optimizing paid advertising campaigns at Unlimited Editing?
• How does the team collaborate and communicate to ensure consistent messaging and branding across campaigns?
• What opportunities are there for professional development and growth within the marketing department?
• How does Unlimited Editing support work-life balance for its remote employees?
• What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the video introduction by practicing your delivery and ensuring a quiet, well-lit background
• If required, complete the role-specific assessment with care and attention to detail
• Follow up with the Hire Overseas team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.