Digital Marketing Manager PLI (12 month mat cover)

📌 Core Information
🔹 Job Title: Digital Marketing Manager PLI (12 month mat cover)
🔹 Company: Unilever
🔹 Location: United Kingdom
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing


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📌 Essential Job Details


🚀 Job Overview
This is an exciting opportunity to lead the day-to-day digital marketing operations for Unilever's global Pepsi Lipton joint venture. As the Digital Marketing Manager, you will oversee projects and campaigns within the DigiHub team, driving the brand's digital acceleration program across advertising, social media, influencer marketing, and more. You will collaborate closely with regional teams to implement the global digital strategy and help elevate the Pepsi Lipton brands to new heights of success.


ASSUMPTION: Based on the comprehensive job description, this appears to be a mid-to-senior level digital marketing role with significant strategic and operational responsibilities.


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📋 Key Responsibilities
✅ Lead the day-to-day projects and operations of the global DigiHub team
✅ Manage the Global Brand Engagement Framework, optimizing and cascading it across regions and markets
✅ Oversee the DigiHub Test and Learn roadmap, aligning with regional marketing teams
✅ Manage the Lipton Global Ambassador project and key influencer marketing campaigns
✅ Identify gaps and opportunities in the digital marketing strategy and provide recommendations
✅ Support the development of the next phase of the Future-Fit Marketing strategy
✅ Ensure timely delivery of digital marketing campaigns based on integrated briefs
✅ Act as the main point of contact for the DigiHub across regions, markets, and agencies
✅ Manage a team of 5 direct reports, including designers, media, and marketing managers


ASSUMPTION: The role likely involves leading a global team and collaborating extensively with regional stakeholders to drive digital transformation.


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🎯 Required Qualifications
Education: Not specified
Experience: Established experience in digital marketing with a focus on driving change
Skills:
- Exceptional project leadership and experience managing agile teams
- Experience in managing senior stakeholders
- Proven track record in crafting global or regional digital marketing campaigns
- Strong understanding of consumer journey mapping and experience management
- Entrepreneurial mindset with a bias for action and a creative eye
- Extensive experience in building social-first content strategies and activations
- Data-driven with a strong focus on insights and analytics
- Experience in managing talent and teams of 2 or more
- Experience in leading agency relationships
- Global or regional experience


ASSUMPTION: The role requires significant hands-on digital marketing expertise as well as strong leadership and stakeholder management skills.


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💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Based on the seniority and global scope of this role, the compensation is likely competitive within the consumer goods/marketing industry for a similar position in the UK.


ASSUMPTION: The salary range and benefits are not provided, but are expected to be in line with market rates for a mid-to-senior level digital marketing role at a large multinational company like Unilever.


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📌 Applicant Insights


🔍 Company Context
Industry Position: Unilever is a global consumer goods leader, and Pepsi Lipton is its successful joint venture focused on the tea and ready-to-drink beverage market.
Company Size: Unilever is a large, well-established multinational corporation.
Company Stage: Mature, established enterprise


ASSUMPTION: The Pepsi Lipton joint venture has significant scale and resources as a strategic partnership between two industry giants, Unilever and PepsiCo.


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📊 Role Analysis
Career Level: Mid-to-senior level
Reporting Structure: Reports to the Global Digital Marketing Director
Team Size/Composition: Manages a team of 5 direct reports across design, media, and marketing disciplines
Growth Opportunities: This role provides exposure to senior leadership and the opportunity to drive global digital strategy, indicating potential for career advancement.


ASSUMPTION: The seniority and scope of the role suggest it is a key position within the digital marketing function, with room for further growth and progression.


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🌍 Location & Work Environment
Office Type: Based in Kingston, UK, with potential for some remote/hybrid work
Geographic Context: Kingston is a town located just outside of London, a major tech and business hub.
Work Schedule: Not specified, but likely a standard full-time role with some flexibility.
Regional Considerations: The UK offers a stable, developed market with a strong talent pool for digital marketing professionals.


ASSUMPTION: While the specific work arrangements are not detailed, a hybrid or flexible model is reasonable to expect for a role of this nature at a large multinational company.


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💼 Interview & Application Insights
Typical Process: Likely to include an initial phone/video screen, followed by 1-2 rounds of in-person or virtual interviews with the hiring manager, team members, and potentially senior stakeholders.
Key Assessment Areas: Demonstrated digital marketing expertise, ability to lead cross-functional teams, strategic thinking, data-driven decision making, and alignment with Unilever's and Pepsi Lipton's culture and values.
Application Tips: Highlight relevant campaign examples, digital innovation, and leadership experiences. Emphasize global/regional exposure and a collaborative, entrepreneurial mindset.
ATS Keywords: digital marketing, campaign management, social media, influencer marketing, consumer insights, data analytics, project management, team leadership


ASSUMPTION: The interview process and application tips are based on standard practices for senior-level digital marketing roles at large, global organizations.


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🛠️ Tools & Technologies
- Digital advertising platforms (e.g., Google Ads, Facebook Ads)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Content creation and design tools (e.g., Adobe Creative Cloud)
- Marketing analytics and reporting software (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)


ASSUMPTION: These are common tools and technologies used in digital marketing roles, although the specific software may vary.


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👔 Cultural Fit Considerations
Company Values: Unilever and Pepsi Lipton value exploration, courage, collaboration, and positivity, as evidenced by their stated values.
Work Style: The role requires an entrepreneurial, agile mindset with a bias for action and a creative eye. Collaboration, resilience, and influence are also key.
Self-Assessment: Applicants should consider whether they thrive in a fast-paced, global environment, enjoy leading cross-functional teams, and are passionate about driving digital innovation.


ASSUMPTION: The company's stated values and the role's requirements indicate a dynamic, collaborative, and purpose-driven work culture.


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⚠️ Potential Challenges
The broad scope of responsibilities, the need to manage a team and multiple stakeholders across regions, and the fast-paced, innovative nature of the work may present challenges for candidates not experienced in such a demanding, high-visibility role.


ASSUMPTION: The role's global reach, strategic importance, and requirement to drive change could pose significant challenges for those not well-equipped to handle the complexity and pressure.


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📈 Similar Roles Comparison
This Digital Marketing Manager role is comparable to other senior-level digital marketing positions in the consumer goods industry, such as Global Digital Marketing Manager, Head of Digital Marketing, or Regional Digital Marketing Lead. The key differences may lie in the scale of the organization, the geographic reach, and the level of strategic involvement.


ASSUMPTION: While the specific title and reporting structure may vary, this role aligns with the responsibilities and requirements of other senior digital marketing roles in the consumer goods/beverages sector.


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📝 Sample Projects
- Develop and implement a global social media content strategy to drive engagement and reach for the Pepsi Lipton brands
- Manage the Lipton Global Ambassador program, including influencer selection, campaign planning, and performance tracking
- Lead the DigiHub's test-and-learn agenda, designing and executing digital marketing experiments to optimize campaign performance
- Collaborate with regional teams to localize and deploy the Global Brand Engagement Framework, ensuring consistency and effectiveness
- Analyze consumer insights and digital marketing data to identify opportunities for improvement and innovation


ASSUMPTION: These sample projects are reasonable based on the stated key responsibilities and the need to drive digital marketing strategy and execution at a global scale.


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❓ Key Questions to Ask During Interview
1. How does the DigiHub team collaborate with regional marketing teams to ensure global alignment and local relevance?
2. What are the key digital marketing challenges and priorities for the Pepsi Lipton brands that this role would be expected to address?
3. Can you share examples of successful digital campaigns that the DigiHub has implemented, and the key learnings that were applied?
4. How does Unilever/Pepsi Lipton foster an entrepreneurial and innovative mindset within the digital marketing function?
5. What opportunities are there for professional development and career advancement within the digital marketing team?
6. Can you describe the team dynamics and leadership style within the DigiHub and how this role would be expected to contribute?


ASSUMPTION: These questions are designed to help the candidate better understand the role, the team dynamics, the company culture, and the growth opportunities, which are all critical factors in evaluating fit and interest.


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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


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📌 Next Steps for Applicants
To pursue this opportunity effectively, applicants should:
1. Tailor their resume and cover letter to highlight relevant digital marketing experience, global/regional exposure, and leadership achievements.
2. Ensure their application includes relevant keywords (e.g., digital marketing, campaign management, social media, data analytics) to pass through the applicant tracking system.
3. Prepare answers that demonstrate their strategic thinking, data-driven decision making, and alignment with Unilever's and Pepsi Lipton's values and work culture.
4. Research the company, the Pepsi Lipton joint venture, and the digital marketing landscape to ask insightful questions during the interview.
5. Be ready to discuss their vision for driving digital innovation and transformation within a global, fast-paced environment.


By taking these steps, applicants can position themselves as strong candidates for this exciting Digital Marketing Manager role at Unilever's Pepsi Lipton joint venture.