📌 Core Information
🔹 Job Title: Digital Marketing Manager, PPC
🔹 Company: Foxit Software
🔹 Location: Alpharetta, GA, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading paid media campaigns across search, display, and programmatic platforms to drive lead generation, customer acquisition, and marketing ROI
- Managing campaigns on Google Ads, Microsoft Ads, Meta, and DV360
- Optimizing campaigns to improve cost-per-lead and lead quality
- Collaborating with cross-functional teams to align campaign strategy with business goals
- Staying updated on digital marketing trends and industry best practices
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization to maximize marketing performance.
📋 Key Responsibilities
✅ Plan and manage PPC campaigns across Google Ads, Microsoft Ads, Meta, and programmatic platforms (DV360 or similar)
✅ Execute campaign setup, keyword research, audience targeting, ad copy creation, bid strategies, and budget management
✅ Perform ongoing A/B testing on creatives, landing pages, and ad messaging to optimize conversion rates
✅ Monitor and analyze campaign performance using GA4, Salesforce, and ad platform dashboards
✅ Report on campaign KPIs including CTR, CPA, CPL, ROAS, CAC, and LTV
✅ Optimize campaigns to improve cost-per-lead and lead quality
✅ Collaborate with content, creative, and sales teams to align campaign strategy with business goals
✅ Identify and implement new opportunities to scale paid media programs globally
✅ Stay updated on digital marketing trends, industry best practices, and platform changes
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field (preferred)
Experience: 4+ years of experience managing PPC and programmatic advertising campaigns
Required Skills:
- Proven track record with Google Ads, Microsoft Ads, Meta, and programmatic DSPs (e.g., DV360)
- Strong understanding of programmatic display, including retargeting, PMP deals, and dynamic creative optimization
- Experience managing paid media budgets and optimizing for CAC and LTV
- Proficient in Google Analytics 4 (GA4), Salesforce, and BI/reporting tools (e.g., Datorama, Looker, Power BI)
- Strong knowledge of B2B marketing funnels, lead generation tactics, and attribution models
- Excellent analytical and problem-solving skills
- Strong verbal and written communication skills
Preferred Skills:
- Experience in SaaS or subscription-based models
ASSUMPTION: Candidates with experience in the SaaS industry may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Digital Marketing Manager with 5-10 years of experience in the Atlanta, GA area)
Benefits:
- Flexible Working Arrangements
- Competitive Salary
- Bonus
- Benefits
- Opportunities for Professional Development
- Career Growth
Working Hours: Full-time (40 hours per week), with flexible working arrangements available
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically PDF solutions and eSign services
Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2001, with over 20 years of experience in the industry
Company Description:
- Foxit is a leading global software provider of fast, affordable, and secure PDF solutions, trusted by over 700 million users worldwide
- Foxit offers a range of products and services, including PDF readers, editors, and eSign solutions, as well as software development kits (SDKs) for developers
- Foxit is committed to building intuitive, high-performance solutions and fostering a dynamic, collaborative, and entrepreneurial culture
Company Specialties:
- PDF Reader
- PDF Toolkit
- PDF Editor
- PDF Software Development Kits
- PDF IRM Security
- PDF IFilter
- PDF Solutions
- PDF Compressor
- PDF Creator
- PDF Cloud
- PDF Software
- and Redactor for Office
Company Website: foxit.com
ASSUMPTION: Foxit's extensive experience in the industry and commitment to innovation make it an attractive employer for experienced digital marketers.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and career advancement
Reporting Structure: This role reports directly to the Senior Marketing Manager and may oversee junior team members or external agencies
Work Arrangement: Hybrid, with a combination of on-site and remote work available
Growth Opportunities:
- Potential to expand the role's scope and responsibilities as the company grows
- Opportunities to work on global campaigns and collaborate with international teams
- Chance to develop skills in areas such as team management, mentoring, and strategic planning
ASSUMPTION: The hybrid work arrangement provides flexibility for employees while maintaining a collaborative office environment.
🌍 Location & Work Environment
Office Type: Hybrid, with a combination of on-site and remote work available
Office Location(s): Alpharetta, GA, United States
Geographic Context:
- Alpharetta is a suburban city located in the northern outskirts of Atlanta, GA
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation, shopping, and dining options
- Alpharetta has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours per week), with flexible working arrangements available
ASSUMPTION: The Alpharetta office location provides a convenient commute for residents of the northern Atlanta metropolitan area.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager to discuss the role's responsibilities and the candidate's experience
- Skills assessment or case study to evaluate the candidate's problem-solving and analytical abilities
- Final interview with key stakeholders to discuss the candidate's fit within the team and company
Key Assessment Areas:
- Campaign management and optimization skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Cultural fit and alignment with Foxit's values
Application Tips:
- Highlight relevant experience and achievements in managing PPC campaigns and driving marketing ROI
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for the interview by researching Foxit's products, services, and industry trends
ATS Keywords: PPC, Google Ads, Microsoft Ads, Meta, DV360, programmatic advertising, campaign management, lead generation, customer acquisition, marketing ROI, GA4, Salesforce, BI/reporting tools, B2B marketing funnels, attribution models
ASSUMPTION: Foxit's interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values and goals.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Meta (Facebook/Instagram)
- DV360 (or similar programmatic DSP)
- Google Analytics 4 (GA4)
- Salesforce
- BI/reporting tools (e.g., Datorama, Looker, Power BI)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer Focus
- Integrity
- Accountability
Work Style:
- Data-driven and results-oriented
- Adaptable and responsive to change
- Strong communicator and team player
- Proactive and self-motivated
Self-Assessment Questions:
- Do you have a proven track record of driving marketing ROI through PPC campaigns?
- Are you comfortable working in a dynamic, collaborative environment with cross-functional teams?
- Do you thrive on data-driven decision making and continuous optimization?
ASSUMPTION: Foxit values candidates who are passionate about innovation, customer focus, and collaboration, and who can thrive in a dynamic, data-driven work environment.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with the fast-paced nature of digital marketing and platform changes
- Balancing short-term campaign optimization with long-term strategic planning
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: The Digital Marketing Manager, PPC role presents unique challenges that require strong organizational skills, adaptability, and a focus on continuous learning.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on paid media and PPC campaign management, rather than broader digital marketing or SEO/SEM strategies
- Foxit's B2B focus and subscription-based model present unique challenges and opportunities compared to B2C or e-commerce companies
- Career paths in digital marketing can vary widely, with opportunities for specialization or broad-based management roles
ASSUMPTION: The Digital Marketing Manager, PPC role at Foxit offers a unique blend of responsibilities and growth opportunities compared to similar roles in the industry.
📝 Sample Projects
- Developing and executing a global PPC campaign strategy to drive lead generation and customer acquisition for Foxit's PDF Editor Suite
- Optimizing retargeting campaigns to improve cost-per-lead and lead quality for Foxit's eSign solutions
- Collaborating with cross-functional teams to create and test new ad creatives and landing pages to improve conversion rates
ASSUMPTION: The sample projects provided are representative of the types of initiatives the Digital Marketing Manager, PPC may be responsible for at Foxit.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Foxit support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Foxit approach collaboration and communication across different teams and time zones?
- What are the most challenging aspects of working in a hybrid environment, and how does Foxit support its employees in overcoming these challenges?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates the candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Foxit's products, services, and industry trends
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
