📌 Core Information
🔹 Job Title: Digital Marketing Manager, SEO
🔹 Company: Illumio
🔹 Location: Remote (Los Angeles, California)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (with occasional hybrid work)
🚀 Job Overview
Key aspects of this role include:
- Serving as the in-house SEO expert for Illumio
- Driving organic traffic growth through strategic SEO initiatives
- Collaborating with cross-functional teams to integrate SEO best practices
- Managing and partnering with an external SEO agency
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving measurable results.
📋 Key Responsibilities
✅ Serve as the in-house SEO expert, continually auditing sites and performance to identify areas needing SEO improvements
✅ Prioritize SEO initiatives and execute on an SEO roadmap, writing product stories and providing guidance throughout implementation
✅ Build on the current SEO strategy and roadmap, owning the execution and development of site analytics reports, performing tests, and tracking effects on KPIs
✅ Work closely with product management, developers, marketing, and content partners to drive traffic-generating initiatives across the organization
✅ Manage and partner with an SEO agency, helping align SEO work between content, digital, web, and campaigns teams
✅ Translate SEO data into actionable insights for content, ads, and webpages, and share SEO thought leadership algorithm updates and best practices
ASSUMPTION: This role requires a strong understanding of SEO best practices, with the ability to balance strategic planning and tactical execution.
🎯 Required Qualifications
Education: Bachelor’s degree from an accredited, not-for-profit University or College
Experience: 4+ years of experience in Search Engine Optimization roles
Required Skills:
- Metrics-driven with experience creating reports tracking and analyzing SEO performance
- Proficient in SEO/Analytics tools such as: Google Analytics, Google Search Console, Google Tag Manager, SEMRush, AHREFs, Screaming Frog, etc.
- Strong verbal and written communication skills
- Self-motivated and action-oriented
Preferred Skills:
- Experience with A/B Testing tools & software
- Deep knowledge of CMS Systems: Webflow, Wordpress, Drupal, etc.
ASSUMPTION: Candidates should have a proven track record in SEO, with a data-driven approach and strong communication skills.
💰 Compensation & Benefits
Salary Range: $129,000 - $155,000 USD per year
Benefits:
- Medical, Dental, Vision Coverage
- Health and Dependent Savings Accounts
- Life and Disability Programs
- Paid Parental Leave
- Voluntary Benefit Programs
- Company Sponsored Wellness Program
- Wellness Reimbursement Program
- Retirement Savings
- Equity Opportunities
- Paid Time Off and Paid Holidays
- Employee Incentive Program
Working Hours: Full-time, with flexible hours and occasional hybrid work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as responsibilities, education, location, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Illumio operates in the competitive and dynamic Computer and Network Security industry, focusing on Zero Trust segmentation to prevent breaches and mitigate ransomware risks.
Company Size: Illumio is a mid-sized company with 501-1,000 employees, providing a collaborative and innovative work environment.
Founded: Illumio was founded in 2013, with a mission to protect critical applications and valuable digital assets from cyber threats.
Company Description:
- Illumio is a pioneer and market leader in Zero Trust segmentation, preventing breaches from becoming cyber disasters.
- The company protects critical applications and valuable digital assets with proven segmentation technology purpose-built for the Zero Trust security model.
- Illumio's ransomware mitigation and segmentation solutions see risk, isolate attacks, and secure data across cloud-native apps, hybrid and multi-clouds, data centers, and endpoints.
Company Specialties:
- Zero Trust Segmentation
- Ransomware Mitigation
- Cybersecurity
- Cloud Security
Company Website: http://www.illumio.com
ASSUMPTION: Illumio's focus on innovation and collaboration makes it an attractive employer for tech professionals seeking to make a significant impact in the cybersecurity industry.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and leadership within the marketing department and across the organization.
Reporting Structure: The Digital Marketing Manager, SEO will report directly to the VP of Marketing and work closely with cross-functional teams, including product management, development, and content partners.
Work Arrangement: This role is primarily remote, with occasional hybrid work required for team collaboration and meetings.
Growth Opportunities:
- Potential career progression into senior marketing leadership roles or specialized SEO management positions.
- Opportunities to expand skills and expertise in digital marketing, SEO, and related fields.
- Chances to contribute to Illumio's growth and success, with a direct impact on the company's bottom line.
ASSUMPTION: This role offers a unique opportunity for SEO professionals to grow both personally and professionally within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Illumio's headquarters is located in Sunnyvale, California, with remote work options available for this role.
Office Location(s): 920 De Guigne Dr, Sunnyvale, California 94085, US
Geographic Context:
- Los Angeles, California, where the candidate will primarily reside, offers a diverse and vibrant urban environment with numerous cultural, recreational, and professional opportunities.
- The cost of living in Los Angeles is relatively high compared to other major US cities, with median home prices around $800,000 and median rent prices around $2,500 for a one-bedroom apartment.
- Los Angeles has a Mediterranean climate, with mild winters and hot summers, providing ample opportunities for outdoor activities throughout the year.
Work Schedule: Full-time, with flexible hours and occasional hybrid work required for team collaboration and meetings.
ASSUMPTION: The remote work arrangement offers candidates the flexibility to balance their personal and professional lives while still benefiting from the collaborative work environment at Illumio.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team (30 minutes)
- Technical interview with the SEO team lead (60 minutes)
- Final interview with the VP of Marketing (60 minutes)
Key Assessment Areas:
- SEO expertise and strategic thinking
- Communication and collaboration skills
- Problem-solving and analytical abilities
- Cultural fit and alignment with Illumio's values
Application Tips:
- Highlight your SEO experience and achievements in your resume, using quantifiable results where possible.
- Tailor your cover letter to demonstrate your understanding of Illumio's mission and how your skills and experience align with the role's requirements.
- Prepare for the technical interview by brushing up on your SEO knowledge and being ready to discuss your approach to various SEO challenges and scenarios.
ATS Keywords: SEO, Search Engine Optimization, Organic Traffic, Keyword Research, Site Architecture, Core Web Vitals, A/B Testing, CMS Systems, Verbal Communication, Written Communication, Self-Motivated, Action-Oriented
ASSUMPTION: Illumio's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- SEO/Analytics tools: Google Analytics, Google Search Console, Google Tag Manager, SEMRush, AHREFs, Screaming Frog, etc.
- CMS Systems: Webflow, Wordpress, Drupal, etc.
- A/B Testing tools & software
ASSUMPTION: Candidates should have experience with industry-standard SEO and analytics tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Illumio fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and drive innovation in the cybersecurity industry.
- Collaboration: Illumio values teamwork and cross-functional collaboration, with a focus on collective success and shared goals.
- Customer Obsessed: Illumio prioritizes customer needs and feedback, ensuring that its products and services meet the highest standards of quality and excellence.
Work Style:
- Data-Driven: Illumio makes decisions based on data and analytics, with a focus on measurable results and continuous improvement.
- Agile: Illumio embraces an agile work environment, with a focus on flexibility, adaptability, and rapid iteration.
- Inclusive: Illumio values diversity, equity, and inclusion, fostering a work environment where all employees feel valued, respected, and empowered to succeed.
Self-Assessment Questions:
- How do you align with Illumio's commitment to innovation and continuous learning?
- How do you approach collaboration and cross-functional teamwork in a remote work environment?
- How do you ensure that your SEO strategies and tactics are data-driven and focused on measurable results?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Illumio's values and work style, with a focus on innovation, collaboration, and data-driven decision-making.
⚠️ Potential Challenges
- Managing an external SEO agency and ensuring alignment with Illumio's SEO strategy and roadmap
- Balancing strategic planning and tactical execution in a fast-paced and dynamic work environment
- Adapting to changes in SEO best practices and algorithm updates, with a focus on continuous learning and improvement
- Collaborating effectively with remote team members and stakeholders, with a focus on clear communication and efficient project management
ASSUMPTION: Candidates should be proactive, adaptable, and resilient in the face of challenges, with a focus on finding creative solutions and driving measurable results.
📈 Similar Roles Comparison
- Compared to other SEO Manager roles, this position offers a unique opportunity to work in a dynamic and innovative cybersecurity company, with a focus on driving organic traffic growth and protecting critical digital assets.
- Illumio's focus on Zero Trust segmentation and ransomware mitigation sets it apart from other cybersecurity companies, providing candidates with a unique opportunity to work on cutting-edge security solutions.
- Career progression in this role may include opportunities to move into senior marketing leadership positions or specialized SEO management roles within Illumio or other cybersecurity companies.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests in the cybersecurity industry.
📝 Sample Projects
- Conducting a comprehensive SEO audit of Illumio's website and identifying opportunities for improvement
- Developing and executing a targeted keyword research strategy to improve organic traffic and drive targeted conversions
- Collaborating with the content team to optimize blog posts and other content for SEO, with a focus on driving organic traffic and improving search engine rankings
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the Digital Marketing Manager, SEO may be involved in, with a focus on driving measurable results and continuous improvement.
❓ Key Questions to Ask During Interview
- How does Illumio support the professional development and growth of its SEO team members?
- What are the key priorities for the SEO team in the first 90 days, and how does this role contribute to Illumio's overall marketing strategy?
- How does Illumio foster a culture of innovation and collaboration within its marketing department and across the company?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?
- How does Illumio approach work-life balance and employee well-being, particularly in a remote work environment?
ASSUMPTION: These interview questions are designed to provide candidates with a deeper understanding of the role, the team, and the company, with a focus on cultural fit and alignment with Illumio's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your SEO experience and achievements, using quantifiable results where possible.
- Write a cover letter that demonstrates your understanding of Illumio's mission and how your skills and experience align with the role's requirements.
- Prepare for the technical interview by brushing up on your SEO knowledge and being ready to discuss your approach to various SEO challenges and scenarios.
- Follow up with Illumio's HR team one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
