📌 Core Information
🔹 Job Title: Digital Marketing Manager, SEO
🔹 Company: Illumio
🔹 Location: Salt Lake City, Utah
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Serving as the in-house SEO expert for Illumio
- Driving organic traffic growth through strategic SEO initiatives
- Collaborating with cross-functional teams to integrate SEO best practices
- Managing and partnering with an external SEO agency
ASSUMPTION: This role requires a strong understanding of SEO principles and experience in managing SEO campaigns. The ideal candidate will have a proven track record of driving organic traffic growth and improving search engine rankings.
📋 Key Responsibilities
✅ Serve as the in-house SEO expert, continually auditing sites and performance to identify areas needing SEO improvements
✅ Prioritize SEO initiatives and execute on an SEO roadmap
✅ Write product stories, join grooming sessions, and provide guidance throughout implementation
✅ Build on the current SEO strategy and roadmap and own the execution
✅ Develop and monitor site analytics reports, perform tests, and track effect on KPIs
✅ Work closely with product management, developers, marketing, and content partners to drive traffic-generating initiatives across the organization
✅ Manage and partner with SEO agency, help align SEO work between teams, translate SEO data into actionable insights, and share SEO thought leadership
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work collaboratively with various teams to achieve SEO goals.
🎯 Required Qualifications
Education: Bachelor’s degree from an accredited, not-for-profit University or College
Experience: 4+ years of experience in Search Engine Optimization roles
Required Skills:
- Metrics-driven and ability to create reports tracking and analyzing SEO performance
- Experience in SEO/Analytics tools such as: Google Analytics, Google Search Console, Google Tag Manager, SEMRush, AHREFs, Screaming Frog, etc.
- Great at keyword research and discovering new opportunities to drive traffic
- Understanding of how site architecture affects SEO
- Understanding of the components of Core Web Vitals, their effect on SEO, and how to improve them
- Experience creating detailed user stories and product specifications for development
- Strong verbal and written communication skills
- Self-motivated and action oriented
- Experience with A/B Testing tools & software
- Deep knowledge of CMS Systems: Webflow, Wordpress, Drupal, etc.
Preferred Skills:
- Experience in the cybersecurity industry
- Familiarity with the Zero Trust security model
ASSUMPTION: While not explicitly stated, having experience in the cybersecurity industry or familiarity with the Zero Trust security model could be beneficial for this role at Illumio.
💰 Compensation & Benefits
Salary Range: $129,000 USD - $155,000 USD per year
Benefits:
- Medical, Dental, Vision Coverage
- Health and Dependent Savings Accounts
- Life and Disability Programs
- Paid Parental Leave
- Voluntary Benefit Programs
- Company Sponsored Wellness Program
- Wellness Reimbursement Program
- Retirement Savings
- Equity Opportunities
- Paid Time Off
- Paid Holidays
- Employee Incentive Program
Working Hours: Full-time, 40 hours per week. Flexible work hours and remote work arrangement.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager, SEO role with 4+ years of experience. Benefits are typical for a company of Illumio's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Cybersecurity, specifically focused on Zero Trust segmentation and ransomware mitigation
Company Size: Medium (501-1,000 employees). This size allows for a structured work environment with opportunities for collaboration and growth.
Founded: 2013. Illumio has been operating for over a decade, providing stability and experience in the market.
Company Description:
- Illumio is the pioneer and market leader of Zero Trust segmentation, preventing breaches from becoming cyber disasters.
- The company protects critical applications and valuable digital assets with proven segmentation technology purpose-built for the Zero Trust security model.
- Illumio's ransomware mitigation and segmentation solutions see risk, isolate attacks, and secure data across cloud-native apps, hybrid and multi-clouds, data centers, and endpoints.
Company Specialties:
- Zero Trust segmentation
- Ransomware mitigation
- Cybersecurity solutions for hybrid and multi-cloud environments
Company Website: http://www.illumio.com
ASSUMPTION: Illumio's focus on Zero Trust segmentation and ransomware mitigation makes it a leader in the cybersecurity industry. The company's commitment to innovation and customer success drives its growth and market position.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a balance of technical SEO expertise and strategic thinking to drive organic traffic growth and improve search engine rankings.
Reporting Structure: This role reports directly to the Marketing team and collaborates with various departments, including Product, Development, and Content.
Work Arrangement: Remote (US only). This role allows for flexible work hours and remote work arrangement, providing a good work-life balance.
Growth Opportunities:
- Advancement to a senior SEO role or management position within the Marketing department
- Expanding SEO expertise to other areas of digital marketing, such as content strategy or paid advertising
- Transitioning to a product or technical role within the company, leveraging SEO knowledge to improve product offerings
ASSUMPTION: Illumio's focus on innovation and growth provides ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Remote (US only). Illumio's remote work arrangement allows for flexibility and a better work-life balance.
Office Location(s): Salt Lake City, Utah
Geographic Context:
- Salt Lake City, Utah, offers a high quality of life with affordable housing, a thriving job market, and numerous outdoor recreation opportunities.
- The city is home to a growing tech industry, providing ample networking and collaboration opportunities.
- Utah's central time zone allows for convenient collaboration with both East and West Coast teams.
Work Schedule: Full-time, 40 hours per week. Flexible work hours and remote work arrangement.
ASSUMPTION: While Illumio's headquarters is in Sunnyvale, California, the remote work arrangement for this role allows for greater flexibility in location and work hours.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical interview with the SEO Manager or a senior team member
- Final interview with the Marketing Director or another senior leader
Key Assessment Areas:
- SEO expertise and strategic thinking
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Illumio's values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Illumio's mission and values
- Prepare for technical SEO questions and be ready to discuss your approach to SEO strategy and execution
- Research Illumio's products and competitors to show your industry knowledge
ATS Keywords: SEO, Search Engine Optimization, organic traffic, keyword research, site architecture, Core Web Vitals, A/B testing, CMS, digital marketing
ASSUMPTION: Illumio's hiring process is designed to assess both technical SEO skills and cultural fit. Applicants should be prepared to discuss their SEO experience and strategic thinking in detail.
🛠️ Tools & Technologies
- SEO/Analytics tools: Google Analytics, Google Search Console, Google Tag Manager, SEMRush, AHREFs, Screaming Frog, etc.
- CMS Systems: Webflow, Wordpress, Drupal, etc.
- A/B Testing tools: Optimizely, VWO, Adobe Target, etc.
ASSUMPTION: The specific SEO tools and technologies required for this role may vary depending on Illumio's current tech stack and SEO strategy.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Remote work arrangement with flexible hours
- Data-driven decision making
- Cross-functional collaboration and teamwork
- Continuous learning and professional development
Self-Assessment Questions:
- How do you stay up-to-date with the latest SEO trends and algorithm updates?
- Can you provide an example of a successful SEO campaign you've managed, and what challenges you faced?
- How do you prioritize SEO initiatives and balance short-term gains with long-term strategy?
ASSUMPTION: Illumio's culture values innovation, collaboration, and continuous learning. Applicants should be prepared to discuss their approach to SEO and alignment with Illumio's values.
⚠️ Potential Challenges
- Managing an external SEO agency and ensuring alignment with Illumio's SEO strategy
- Balancing short-term SEO gains with long-term strategic goals
- Keeping up with the fast-paced nature of SEO and algorithm updates
- Working remotely and maintaining productivity in a distributed team environment
ASSUMPTION: These challenges are common in SEO roles and can be mitigated with strong communication, collaboration, and time management skills.
📈 Similar Roles Comparison
- Unlike other SEO roles, this position focuses on driving organic traffic growth for a specific product or service within a larger organization
- Illumio's focus on Zero Trust segmentation and ransomware mitigation makes this role unique in the cybersecurity industry
- Career progression in this role may involve moving into a senior SEO role, management position, or transitioning to a product or technical role within the company
ASSUMPTION: This role offers unique opportunities for career growth and development within the cybersecurity industry.
📝 Sample Projects
- Conducting a comprehensive SEO audit of Illumio's website and identifying areas for improvement
- Developing and executing a targeted keyword research strategy to improve search engine rankings for specific products or services
- Collaborating with the content team to optimize blog posts and other content for SEO and driving organic traffic growth
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives required for this SEO role at Illumio.
❓ Key Questions to Ask During Interview
- What are the biggest SEO challenges facing Illumio currently, and how can this role address them?
- How does Illumio measure the success of its SEO initiatives, and what KPIs are most important for this role?
- What opportunities are there for professional development and career growth within the Marketing department and the company as a whole?
- How does Illumio's remote work arrangement support work-life balance and employee well-being?
- What is Illumio's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: These questions demonstrate a candidate's interest in Illumio's SEO strategy, company culture, and long-term career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant SEO experience and achievements
- Write a cover letter that demonstrates your understanding of Illumio's mission and values
- Prepare for technical SEO questions and be ready to discuss your approach to SEO strategy and execution
- Follow up with Illumio's HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
