📌 Core Information
🔹 Job Title: Digital Marketing Operations Associate
🔹 Company: Rightpoint
🔹 Location: Bengaluru, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in the execution of marketing strategies across various channels
- Quality assurance of marketing campaigns and assets
- Project management and communication with team members
- Working in a fast-paced, rapidly evolving environment
- Collaborating cross-functionally and communicating effectively
ASSUMPTION: This role requires a high level of attention to detail, strong organizational skills, and the ability to manage multiple projects simultaneously. Previous experience in marketing operations or a related field is preferred.
📋 Key Responsibilities
✅ Assist in the execution of marketing strategies across various channels, including Email and SMS
✅ Conduct quality assurance (QA) of marketing campaigns and assets, including checking links and product information
✅ Initiate edits in project management tools and communicate with team members
✅ Update project timelines and task boards to reflect any changes during the duration of all projects
✅ Communicate regularly with the Marketing Operations Lead regarding project status, issues, and dependencies
✅ Set up and manage channel project management in Monday.com or similar tools
✅ Prepare and present weekly performance reports to key stakeholders
ASSUMPTION: The role involves a high degree of multitasking and requires strong prioritization skills to manage multiple projects effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or a related field (preferred)
Experience: 1-3 years of marketing experience
Required Skills:
- Exceptional attention to detail and quality assurance (QA) experience
- Ability to operate in a fast-paced, rapidly evolving environment
- Strong organizational skills and the ability to manage multiple projects simultaneously
- Excellent communication and collaboration skills
- Proficient in project management tools (e.g., Monday.com, Asana, Trello)
- Familiarity with marketing operations processes and workflows
Preferred Skills:
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Marketo)
- Knowledge of SMS marketing platforms (e.g., Twilio, Plivo, Nexmo)
- Fluency in additional languages
ASSUMPTION: Candidates with previous experience in marketing operations or a related field, as well as those with relevant certifications (e.g., Google Analytics, Hootsuite), will be given preference.
💰 Compensation & Benefits
Salary Range: INR 4,00,000 - 6,00,000 per annum (based on experience and industry standards for entry-level marketing roles in Bengaluru)
Benefits:
- 30 Paid Leaves
- Public Holidays
- Casual and open office environment
- Flexible Work Schedule
- Family Medical Insurance
- Life Insurance
- Accidental Insurance
- Regular Cultural & Social Events
- Continuous Training, Certifications, and Learning Opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Bengaluru. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: Medium (501-1,000 employees)
Founded: 2007
Company Description:
- Rightpoint, a Genpact company, is a global experience leader
- Over 700 employees across 12 offices work with clients to drive growth by delivering experiences that transform how people, technology, and businesses interact
- The company calls this Total Experience and leads with empathy, data, and creativity—always in service of experience
- From whiteboard to roll-out, Rightpoint helps its clients embed experience across their operations from front to back office to accelerate digital transformation through a human-centric lens
Company Specialties:
- IT consulting
- digital agency
- user experience
- sharepoint
- microsoft technologies
- web development
- CRM
- business intelligence
- systems integrator
- technology consulting
- microsoft certified partner
- salesforce.com
- and digital transformation
Company Website: http://www.rightpoint.com
ASSUMPTION: Rightpoint offers a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.
📊 Role Analysis
Career Level: Entry-level to Junior
Reporting Structure: Reports directly to the Digital Marketing Operations Lead
Work Arrangement: On-site (Bengaluru office)
Growth Opportunities:
- Progression to a Senior Marketing Operations Specialist role
- Expansion into other marketing channels or specializations
- Potential leadership opportunities within the marketing operations team
ASSUMPTION: With strong performance and demonstrated skills, candidates may have opportunities to grow within the marketing operations team or explore other roles within Rightpoint.
🌍 Location & Work Environment
Office Type: Modern, open-plan office space
Office Location(s): 99, Surya Park, Ring Road, Electronics City Phase 1, Bengaluru, Karnataka, 560100, IN
Geographic Context:
- Bengaluru is the capital city of the Indian state of Karnataka
- It is known for its pleasant climate, vibrant tech industry, and cultural diversity
- The Electronics City Phase 1 location is a major tech hub with numerous IT companies and startups
Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment at Rightpoint's Bengaluru office is casual and open, fostering collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Attention to detail and quality assurance skills
- Project management and organizational skills
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Rightpoint's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of your work, such as marketing campaigns or projects, to showcase your skills
- Research Rightpoint's company culture and values to ensure a strong cultural fit
- Practice common interview questions and be prepared to discuss your marketing experience and strategies
ATS Keywords: Marketing Operations, Quality Assurance, Project Management, Marketing Strategy, Email Marketing, SMS Marketing, Attention to Detail, Organizational Skills, Collaboration, Communication, Problem-Solving, Analytical Skills
ASSUMPTION: Rightpoint's hiring process is designed to assess candidates' skills, experience, and cultural fit. The company values diversity and inclusion, so candidates from all backgrounds are encouraged to apply.
🛠️ Tools & Technologies
- Monday.com (or similar project management tools)
- Email marketing platforms (e.g., Mailchimp, HubSpot, Marketo)
- SMS marketing platforms (e.g., Twilio, Plivo, Nexmo)
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Candidates should have experience with relevant marketing tools and be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Empathy: Understanding and prioritizing the needs of clients, team members, and stakeholders
- Data-driven: Making informed decisions based on data and analytics
- Creativity: Thinking outside the box and challenging the status quo
- Innovation: Embracing change and continuous improvement
- Respect: Valuing and appreciating the diversity of thoughts, experiences, and backgrounds
- Integrity: Acting with honesty, transparency, and accountability
- Customer focus: Prioritizing the needs and satisfaction of clients
Work Style:
- Collaborative: Working closely with team members to achieve common goals
- Adaptable: Embracing change and adjusting to new situations
- Problem-solving: Identifying and addressing challenges proactively
- Analytical: Using data and logic to inform decision-making
- Initiative: Taking ownership of tasks and driving projects forward
Self-Assessment Questions:
- How do you demonstrate empathy in your daily work?
- Can you provide an example of a data-driven decision you've made in a previous role?
- How do you approach challenges or setbacks in your work?
- How do you collaborate with team members to achieve common goals?
- How do you stay up-to-date with industry trends and new technologies?
ASSUMPTION: Candidates should align with Rightpoint's values and work style to ensure a strong cultural fit within the organization.
⚠️ Potential Challenges
- Working in a fast-paced, rapidly evolving environment may be challenging for candidates who prefer structured or predictable work settings
- The role requires a high degree of multitasking and strong organizational skills, which may be demanding for candidates new to marketing operations or project management
- The on-site work arrangement may not be suitable for candidates who prefer remote or hybrid work arrangements
- The role may require occasional overtime or weekend work to meet project deadlines, which may impact work-life balance
- The competitive tech industry in Bengaluru may present challenges in attracting and retaining top talent
ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- This role differs from related positions, such as Marketing Coordinator or Marketing Specialist, in its focus on marketing operations, project management, and quality assurance
- Industry-specific context: Rightpoint's focus on Total Experience and human-centric digital transformation sets it apart from other IT services and consulting firms
- Career path comparison: This role offers growth opportunities into Senior Marketing Operations Specialist or leadership positions within the marketing operations team
ASSUMPTION: Candidates should research similar roles and industry trends to better understand the unique aspects of this position and Rightpoint's approach to marketing operations.
📝 Sample Projects
- Managing the QA process for a large-scale email marketing campaign targeting multiple segments
- Coordinating with cross-functional teams to launch a new SMS marketing initiative
- Implementing a new project management system to improve marketing operations efficiency
- Analyzing campaign performance data to optimize marketing strategies and improve ROI
ASSUMPTION: Candidates should be prepared to discuss their experience with relevant marketing projects and provide specific examples of their contributions to successful campaigns.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role support the overall marketing strategy and goals of the company?
- What are the most important qualities for success in this role?
- How does Rightpoint approach work-life balance for its employees?
- What opportunities are there for professional growth and development within the marketing operations team?
- How does Rightpoint support its employees in staying up-to-date with industry trends and new technologies?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the marketing operations process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume to highlight relevant marketing experience and skills
- Write a cover letter explaining your interest in the role and Rightpoint, and how your background and skills make you a strong fit
- Prepare examples of your work, such as marketing campaigns or projects, to showcase your skills and accomplishments
- Follow up with Rightpoint's HR team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
