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Digital Marketing Operations Lead (f/m/d)

Patagonia
Full-time
On-site
Amsterdam, Noord-Holland, Netherlands

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Operations Lead (f/m/d)

πŸ”Ή Company: Patagonia

πŸ”Ή Location: Amsterdam, Noord-Holland, Netherlands

πŸ”Ή Job Type: Full-time, Hybrid (2 office days per week)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 21, 2025

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: On-site (Amsterdam office)

πŸš€ Job Overview

Key aspects of this role include:

  • Refining and driving go-to-market processes across digital channels and regions
  • Establishing workflows and managing digital calendars
  • Collaborating with internal and external stakeholders
  • Supporting event promotion, creative briefing, and localization
  • Creating post-campaign reports

ASSUMPTION: This role requires a high level of organization, project management skills, and the ability to work effectively with various teams and external partners.

πŸ“‹ Key Responsibilities

βœ… Collaborate with EMEA Marketing, EMEA Ecommerce, and Global Marketing Operations to refine and drive go-to-market processes

βœ… Establish and manage workflows for digital channels and regional digital activations

βœ… Provide promotional operations support for both brand and retail events

βœ… Manage calendars for Action Works, Events, and Film teams, as well as Ecommerce and brand digital calendars

βœ… Collaborate with Global Digital Operations to track and ensure timely delivery of digital assets from Global to Regional teams

βœ… Support digital channels with end-to-end calendar management, including the development of new calendars and enhancement of communication across channels

βœ… Drive the briefing process of regional creative stakeholders to ensure timely delivery of creative assets

βœ… Collaborate with the Translations Coordinator to prioritize localization work into multiple EU languages

βœ… Act as secondary in the absence of key localization or channel personnel

βœ… Collaborate with agencies, channels, analysts, and designers to create post-campaign reports

ASSUMPTION: This role involves a mix of strategic planning, project management, and operational tasks, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: 4+ years of professional experience in marketing operations or digital roles

Required Skills:

  • Excellent system-based organization skills
  • Experience with project management platforms (e.g., ClickUp)
  • Experience with DAM (digital assets management) tools (e.g., Bynder)
  • Fluency in English
  • High energy, self-starter, flexible, and adaptable to change
  • Ability to deal with ambiguity and cross-cultural nuances

Preferred Skills:

  • International experience
  • Experience within the apparel industry

ASSUMPTION: While a background in marketing is essential, specific industry experience is not required, as the role focuses more on operational and project management aspects.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for a mid-level marketing role in Amsterdam)

Benefits:

  • Health insurance
  • Pension plan
  • Employee discount on Patagonia products
  • Flexible work arrangements

Working Hours: Full-time (40 hours per week), with a hybrid work model (2 office days per week)

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in Amsterdam. Actual compensation may vary based on experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Patagonia operates in the retail industry, specializing in outdoor apparel and gear. The company is known for its commitment to environmental activism and sustainability.

Company Size: Patagonia has 1,001-5,000 employees globally, with a presence in multiple countries. This size allows for diverse opportunities and a well-established company culture.

Founded: Patagonia was founded in 1973 by Yvon Chouinard, with a mission to save the environment through business.

Company Description:

  • Patagonia is a certified B-Corporation, prioritizing social and environmental responsibility
  • The company donates 1% of annual sales to environmental organizations
  • Patagonia is recognized for its high-quality products and commitment to innovation

Company Specialties:

  • Outdoor apparel and gear
  • Environmental activism and sustainability
  • Direct-to-consumer retail

Company Website: eu.patagonia.com

ASSUMPTION: Patagonia's commitment to environmental activism and sustainability is a core aspect of its company culture and may influence the day-to-day work of employees.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the EMEA Marketing Manager and collaborates with various internal and external teams

Work Arrangement: Hybrid (2 office days per week, with the option to work from home up to 3 days per week)

Growth Opportunities:

  • Potential progression to a senior role within the marketing department
  • Expansion of responsibilities based on performance and company growth
  • Opportunities to work on international projects and collaborate with global teams

ASSUMPTION: As a mid-level role, this position offers opportunities for career growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Urban office in Amsterdam

Office Location(s): Amsterdam, Noord-Holland, Netherlands

Geographic Context:

  • Amsterdam is a vibrant, multicultural city with a strong job market and numerous opportunities for personal and professional growth
  • The Netherlands has a strong focus on work-life balance and offers a high quality of life
  • Amsterdam is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours per week), with a hybrid work model (2 office days per week)

ASSUMPTION: The hybrid work arrangement offers flexibility and a better work-life balance, while still providing opportunities for in-person collaboration and team-building.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the hiring manager and a team member
  • Final interview with the EMEA Marketing Manager

Key Assessment Areas:

  • Problem-solving skills and strategic thinking
  • Project management and organizational skills
  • Collaboration and communication skills
  • Adaptability and cultural fit

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your passion for environmental activism and sustainability in your application materials
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with project management tools

ATS Keywords: Digital Marketing, Operations, Project Management, Marketing Operations, Go-to-Market, Event Promotion, Localization, Calendar Management, Asset Management, Campaign Reporting

ASSUMPTION: Patagonia's interview process focuses on assessing candidates' problem-solving skills, adaptability, and cultural fit, as well as their relevant experience and skills.

πŸ› οΈ Tools & Technologies

  • Project management platforms (e.g., ClickUp)
  • Digital asset management tools (e.g., Bynder)
  • Microsoft Office Suite
  • Google Workspace

ASSUMPTION: Familiarity with project management platforms and digital asset management tools is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Quality
  • Innovation
  • Integrity
  • Not Bound By Convention
  • Environmental Stewardship

Work Style:

  • Collaborative and team-oriented
  • Adaptable and flexible
  • Results-driven and proactive
  • Passionate about environmental activism and sustainability

Self-Assessment Questions:

  • How do you stay organized and manage multiple projects simultaneously?
  • Can you provide an example of a time when you had to adapt to a significant change in a project or work environment?
  • How do you prioritize and manage your time effectively when working on multiple tasks?

ASSUMPTION: Patagonia values candidates who are organized, adaptable, and passionate about environmental activism and sustainability, as well as those who can thrive in a collaborative and dynamic work environment.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Adapting to changes in priorities or work arrangements
  • Collaborating effectively with remote or hybrid teams
  • Navigating a large, global organization with diverse teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.

πŸ“ˆ Similar Roles Comparison

  • This role differs from related positions in its focus on operational and project management aspects of digital marketing, rather than creative or strategic aspects
  • Industry-specific context: Patagonia's commitment to environmental activism and sustainability sets it apart from other retail companies
  • Career path comparison: This role offers opportunities for career growth within the marketing department and the broader organization

ASSUMPTION: While this role shares similarities with other marketing operations positions, its unique focus on environmental activism and sustainability makes it a distinctive opportunity within the retail industry.

πŸ“ Sample Projects

  • Managing a global product launch campaign, including event promotion, creative briefing, and localization
  • Developing and implementing a new digital calendar for a regional marketing team
  • Collaborating with cross-functional teams to create post-campaign reports and analyze campaign performance

ASSUMPTION: These sample projects illustrate the diverse responsibilities and collaborative nature of the Digital Marketing Operations Lead role.

❓ Key Questions to Ask During Interview

  • How does this role support Patagonia's mission to save the environment through business?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Patagonia foster a culture of innovation and sustainability within its marketing department?
  • What opportunities are there for professional growth and development within this role and the broader organization?
  • How does Patagonia support work-life balance for its employees?

ASSUMPTION: These interview questions demonstrate your interest in the role, the company, and its mission, while also providing valuable insights into the day-to-day work and growth opportunities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the following link: patagonia.hirehive.com/digital-marketing-operations-lead-fmd-amsterdam-Aijl81
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with project management tools
  • Research Patagonia's mission, values, and commitment to environmental activism and sustainability
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.