📌 Core Information
🔹 Job Title: Digital Marketing Operations Specialist
🔹 Company: Sobeys
🔹 Location: Halifax, Nova Scotia, Canada & Montreal-Nord, Quebec, Canada
🔹 Job Type: Full-Time, Hybrid (3 days on-site per week)
🔹 Category: Corporate Office Careers
🔹 Date Posted: 2025-07-03
🔹 Experience Level: Intermediate (3-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Executing Sobeys Inc.'s digital content strategy across all banner web and mobile platforms
- Managing the weekly content calendar and coordinating BAU digital activities
- Collaborating with internal teams and external partners to deliver a seamless, high-performing customer experience
- Contributing to strategic planning and documentation of enhancements across web properties and digital marketing initiatives
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Familiarity with the retail industry and its digital landscape is beneficial but not required.
📋 Key Responsibilities
✅ Lead cross-functional digital operations to align content execution, resolve blockers, and coordinate with internal teams and external partners
✅ Own and manage the weekly content calendar using Workfront and other tools
✅ Oversee accurate, timely, and localized content deployment across Sobeys Inc.'s web and mobile platforms
✅ Contribute to strategic planning and documentation of enhancements across web properties and digital marketing initiatives
✅ Manage content publishing in Adobe Experience Manager (AEM) and ensure alignment with brand guidelines, UX standards, accessibility, and responsiveness
✅ Ensure data accuracy and integrity across marketing platforms and tools, maintaining documentation and training materials
✅ Track project progress, measure campaign performance, monitor KPIs, escalate issues, and identify opportunities to optimize processes
✅ Implement and enforce marketing processes, workflows, and best practices to improve operational efficiency and consistency
✅ Stay updated on platform capabilities, marketing technology trends, digital best practices, and recommend improvements to optimize marketing effectiveness
ASSUMPTION: This role involves a high degree of multitasking and requires strong communication skills to coordinate with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, eCommerce, or a related field (or equivalent experience)
Experience: 3-5 years of experience in digital marketing operations, campaign coordination, or content management
Required Skills:
- Proven ability to lead cross-functional meetings, align stakeholders, and clearly communicate marketing and technical requirements
- Proficiency in content management systems (preferably Adobe Experience Manager) and digital publishing workflows
- Familiarity with SEO, UX best practices, and accessibility standards (e.g., AODA/WCAG 2.0)
- Working knowledge of analytics tools such as Google Analytics and Google Tag Manager
- Bilingual (French/English) with strong written and verbal communication skills
Preferred Skills:
- Experience with CRM or marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign)
- Strong attention to detail and a high level of ownership and accountability
ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a strong understanding of digital marketing principles and be comfortable working with various marketing tools and platforms.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 CAD per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance
- Access to Virtual Health Care Platform and Employee and Family Assistance Program
- A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings
- A 10% in-store discount at participating banners and access to a wide range of other discount programs
- Learning and Development Resources to fuel your professional growth
- Parental leave top-up
- Paid Vacation and Days-off
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely some days
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits package is comprehensive and designed to support the well-being of employees.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically grocery and food shopping
Company Size: 10,001+ employees (Large enterprise)
Founded: 1907 (Over 115 years ago)
Company Description:
- Sobeys is one of only two national grocery retailers in Canada, serving the food shopping needs of Canadians with over 1,500 stores in 10 provinces
- The company operates under various retail banners, including Sobeys, Safeway, IGA, Foodland, FreshCo, Price Chopper, Thrifty Foods, and Lawtons Drugs, as well as over 330 retail fuel locations
- Sobeys is committed to building sustainable worth for its customers, employees, suppliers, and shareholders through its focus on food, innovation, and superior customer service
Company Specialties:
- Grocery / Épicerie
- Retail / Commerce de détail
- Distribution / Distribution
- Corporate / Entreprise
- and Pharmacy & Healthcare / Pharmacie
Company Website: http://www.sobeyscareers.com
ASSUMPTION: Sobeys is a well-established company with a strong presence in the Canadian retail market. This role offers opportunities for professional growth within a large organization.
📊 Role Analysis
Career Level: Intermediate (3-5 years of experience)
Reporting Structure: This role reports to the Manager, Digital Experience
Work Arrangement: Hybrid (3 days on-site per week)
Growth Opportunities:
- Potential career progression into management or senior specialist roles within the digital marketing team
- Opportunities to work on diverse projects and gain experience in various aspects of digital marketing
- Access to learning and development resources to support professional growth
ASSUMPTION: This role offers opportunities for career advancement and skill development within a large, established organization.
🌍 Location & Work Environment
Office Type: Hybrid (Combination of on-site and remote work)
Office Location(s): Halifax, Nova Scotia, Canada & Montreal-Nord, Quebec, Canada
Geographic Context:
- Halifax, Nova Scotia: A coastal city with a population of approximately 400,000, offering a mix of urban and rural living with a high quality of life
- Montreal-Nord, Quebec: A borough of Montreal with a population of around 85,000, providing a multicultural urban environment with easy access to downtown Montreal
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely some days
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with key stakeholders
Key Assessment Areas:
- Digital marketing skills and experience
- Project management and organizational skills
- Communication and collaboration skills
- Cultural fit and alignment with Sobeys' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Sobeys' business and digital marketing landscape in your application materials
- Prepare examples of your past digital marketing projects and their outcomes to discuss during the interview
ATS Keywords: Digital Marketing, Content Management, Project Coordination, Cross-functional Leadership, SEO, UX, Analytics, Adobe Experience Manager, Workfront, Jira, Asana, CRM, Bilingual, Attention to Detail, Operational Efficiency, Marketing Technology Trends
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to demonstrate their fit for the position.
🛠️ Tools & Technologies
- Adobe Experience Manager (AEM)
- Workfront
- Jira
- Asana
- Google Analytics
- Google Tag Manager
- Salesforce Marketing Cloud (or similar CRM/Marketing Automation platform)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should highlight their experience with relevant platforms in their application materials.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Respect
- Accountability
- Collaboration
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional coordination
- Data-driven and analytical, with a focus on measuring performance and optimizing processes
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment with a strong focus on results?
- Are you comfortable working with various teams and stakeholders to align content execution and resolve blockers?
- Do you have a high level of ownership and accountability, with a strong attention to detail?
ASSUMPTION: Candidates should assess their fit with Sobeys' values and work style to ensure a successful and satisfying work experience.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management
- Working with various teams and stakeholders, necessitating strong communication and collaboration skills
- Keeping up with the fast-paced nature of the digital marketing landscape, requiring continuous learning and adaptation
- Balancing on-site and remote work effectively in a hybrid work arrangement
ASSUMPTION: These challenges are inherent to the role and require strong skills and adaptability to overcome.
📈 Similar Roles Comparison
- This role is unique in its focus on digital marketing operations and content management within the retail industry
- Compared to other digital marketing roles, this position places a greater emphasis on project coordination, cross-functional leadership, and process improvement
- Career progression in this role may differ from more traditional digital marketing paths, offering unique growth opportunities within the retail sector
ASSUMPTION: This role offers a unique blend of digital marketing and project management responsibilities within the retail industry.
📝 Sample Projects
- Managing the content deployment for a major promotional campaign across multiple web and mobile platforms
- Coordinating with external partners to implement a new SEO strategy and tracking its impact on organic traffic
- Optimizing the content publishing process in Adobe Experience Manager to improve efficiency and reduce errors
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Digital Marketing Operations Specialist may undertake.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing department?
- How does this role contribute to Sobeys' overall digital strategy and customer experience initiatives?
- What are the key priorities for this role in the first 90 days?
- How does Sobeys support the professional growth and development of its employees in digital marketing roles?
- What are the most challenging aspects of working in a hybrid environment, and how does the company support its employees in this regard?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Sobeys Careers website
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past digital marketing projects and their outcomes to discuss during the interview
- Research Sobeys' business and digital marketing landscape to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
