📌 Core Information
🔹 Job Title: Digital Marketing & Social Media Manager
🔹 Company: The Walt Disney Company
🔹 Location: Kissimmee, FL, USA (with remote flexibility)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: Hybrid (on-site and remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies for Disney Sports & Water Parks
- Creating engaging content and managing social media accounts with a combined audience of ~2M
- Collaborating with cross-functional teams to drive business goals through social media
- Analyzing performance and providing insights to optimize strategies
- Managing budget and working with external partners and vendors
ASSUMPTION: This role requires a strong understanding of social media platforms, content creation, and analytics. The ideal candidate will have experience in a similar role and a passion for active lifestyles.
📋 Key Responsibilities
✅ Integrating with marketing strategy teams to provide social perspective and ideation for annual planning processes
✅ Driving awareness, engagement, and reach across social media accounts
✅ Owning content calendar and creating compelling organic content
✅ Working with internal and external partners and vendors on content development and capture
✅ Developing and managing strategy across various social platforms
✅ Supporting runDisney race weekend event management team with assets and alerts
✅ Managing budget through AOP planning inputs and monthly forecast updates
✅ Developing and owning team goals and performance metrics
✅ Monitoring performance regularly and integrating social listening insights into after-action reviews
✅ Advising marketing teams and stakeholders on influencer marketing initiatives
✅ Collaborating with various teams to amplify partner activations and identify opportunities
✅ Fostering excellent working relationships with key internal stakeholders
ASSUMPTION: This role requires strong communication, collaboration, and project management skills. The ideal candidate will be proactive, independent, and able to prioritize tasks and meet deadlines.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Business, Communications, or equivalent experience
Experience: 5+ years of social media experience in media, entertainment, or tourism
Required Skills:
- Impactful communication skills in written form, including creative writing skills
- Experience using analytics tools to identify trends, communicate insights, and provide recommendations
- Proficiency with Microsoft Outlook, Word, Excel, Google Suite, Adobe Photoshop, and project management tools
- Extreme attention to detail and the ability to prioritize, multi-task, and meet deadlines
- Knowledge of the Walt Disney Company and Walt Disney World, including in-depth knowledge of Disney IP
Preferred Skills:
- Previous brand voice and account management leadership
- Portfolio of work showcasing high impact social media work
- Proven results building a social following across a variety of channels
- Experience leading external agencies/vendors without oversight
- Video production knowledge
- Passionate and knowledgeable about active lifestyles including running industry
ASSUMPTION: While a Bachelor's degree is preferred, equivalent experience may be considered. The ideal candidate will have a strong portfolio showcasing their social media work and a passion for active lifestyles.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 per year (based on industry standards for a Marketing Manager role with 5+ years of experience in the entertainment industry)
Benefits:
- Health and savings benefits
- Educational opportunities
- Special extras (only Disney can provide)
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for event coverage as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with the given experience level. Actual compensation may vary based on factors such as skills, experience, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1992
Company Description:
- Disneyland Paris is a dynamic and multicultural team that welcomes guests every day to create magical memories
- Since 1992, they have opened their park gates to 320 million visitors and made the dreams of millions come true
- They offer over 500 different job profiles across corporate and operations departments
Company Specialties:
- Marketing
- Communication
- Engineering
- Human Resources
- Sales
- Finance
- Legal
- Real Estate Development
- Information Technology
- Events
- Supply Chain
- Logistics
- Purchasing
- Revenue Management
- Research
- Strategy
- Audit
- Construction
- Pricing
- Guest Relations
- Tourism and Hospitality
Company Website: https://jobs.disneycareers.com/benefits
ASSUMPTION: Disneyland Paris is a large, multinational company with a wide range of job opportunities. The ideal candidate for this role will be comfortable working in a dynamic, multicultural environment and have a passion for creating magical experiences for guests.
📊 Role Analysis
Career Level: Mid-level Marketing Manager
Reporting Structure: Reports to Senior Manager - Marketing Strategy
Work Arrangement: Hybrid (on-site and remote) with flexibility for event coverage
Growth Opportunities:
- Potential to grow into a senior marketing role or take on additional responsibilities
- Opportunities to work on high-profile events and campaigns
- Access to professional development and training opportunities
ASSUMPTION: This role offers opportunities for career growth and professional development within the marketing department. The ideal candidate will be proactive, ambitious, and eager to take on new challenges.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote)
Office Location(s): Kissimmee, FL, USA (with remote flexibility)
Geographic Context:
- Kissimmee is located in central Florida, approximately 20 miles from Orlando
- The area offers a mix of urban and suburban environments, with easy access to shopping, dining, and entertainment options
- Kissimmee has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for event coverage as needed
ASSUMPTION: The ideal candidate for this role will be comfortable working in a hybrid environment and have the ability to manage their time effectively when working remotely.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with HR
- Behavioral interview with hiring manager
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Social media strategy and content creation
- Analytics and reporting
- Communication and collaboration skills
- Cultural fit and alignment with Disney values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant social media experience and skills
- Include examples of your social media work and any relevant analytics or reporting experience
- Prepare for behavioral interview questions that focus on your communication, collaboration, and problem-solving skills
- Research Disney's brand voice and values to ensure alignment with their company culture
ATS Keywords: Social media management, content creation, analytics, marketing strategy, collaboration, communication, Disney, Disney World, Disney Sports, Disney Water Parks
ASSUMPTION: The application process for this role may include multiple interviews and assessments to ensure the ideal candidate is a strong fit for the team and company culture.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, Pinterest, YouTube, Threads)
- Analytics tools (Google Analytics, Sprout Social, Hootsuite, etc.)
- Content creation tools (Adobe Photoshop, Canva, etc.)
- Project management tools (Asana, Trello, Microsoft Project, etc.)
- Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
- Google Suite (Google Drive, Google Docs, Google Sheets, Google Slides)
ASSUMPTION: The ideal candidate will have experience with a variety of social media platforms, analytics tools, and content creation tools. Familiarity with project management tools and Microsoft Office Suite or Google Suite is also preferred.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Excellence
- Inclusion
- Integrity
- Optimism
- Decency
Work Style:
- Collaborative
- Creative
- Proactive
- Adaptable
- Results-driven
Self-Assessment Questions:
- How do you align with Disney's brand voice and values?
- How do you approach creating engaging content for various social media platforms?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: The ideal candidate will be a strong fit with Disney's company culture and values. They will be collaborative, creative, proactive, and adaptable, with a results-driven work style.
⚠️ Potential Challenges
- Managing a large social media audience and high expectations for engagement
- Balancing multiple projects and deadlines in a fast-paced environment
- Working with external partners and vendors to manage content creation and capture
- Adapting to changes in social media trends and algorithms
- Managing budget and ensuring optimal use of resources
ASSUMPTION: The ideal candidate will be able to manage multiple projects and deadlines effectively, adapt to changes, and make data-driven decisions to optimize performance.
📈 Similar Roles Comparison
- This role is unique in its focus on Disney Sports & Water Parks, but shares similarities with other social media manager roles in the entertainment industry
- Compared to other social media manager roles, this position offers the opportunity to work on high-profile events and campaigns, such as runDisney race weekends
- Career paths for this role may include growing into a senior marketing role or taking on additional responsibilities within the marketing department
ASSUMPTION: While this role shares similarities with other social media manager roles, its focus on Disney Sports & Water Parks makes it unique. The ideal candidate will have experience in a similar role and a passion for active lifestyles.
📝 Sample Projects
- Developing and executing a social media strategy for a runDisney race weekend, including event-specific content and real-time updates
- Creating and optimizing content for various social media platforms to drive engagement and reach for a new Disney Water Parks attraction
- Managing a social media crisis and developing a communication plan to mitigate negative impact on the Disney brand
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges the ideal candidate may face in this role. Experience with similar projects is preferred.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Disney Sports & Water Parks?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the team collaborate with other departments, such as Operations and Business Development?
- What opportunities are there for growth and professional development within the marketing department?
- How does the company support work-life balance for employees in this role?
ASSUMPTION: Asking these questions will help the ideal candidate understand the role's priorities, team dynamics, and growth opportunities, as well as the company's commitment to work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant social media experience and skills
- Prepare for behavioral interview questions that focus on your communication, collaboration, and problem-solving skills
- Research Disney's brand voice and values to ensure alignment with their company culture
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
