Digital Marketing & Social Media Specialist (2)

📌 Core Information

🔹 Job Title: Digital Marketing & Social Media Specialist (2)

🔹 Company: Hotel De L'Europe B.V.

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing social media strategies across various online platforms
• Creating engaging and shareable content for digital platforms
• Monitoring social media channels for industry trends and competitive intelligence
• Collaborating with the creative marketing team to design visually appealing graphics and multimedia content

ASSUMPTION: This role requires a strong focus on digital marketing and social media strategies, with a significant portion of time dedicated to content creation and monitoring trends.

📋 Key Responsibilities

✅ Developing and implementing social media strategies (paid & organic) across online platforms

✅ Creating engaging and shareable content for digital platforms

✅ Monitoring social media channels for industry trends, competitive intelligence, and engagement opportunities

✅ Producing high-quality and compelling content for digital platforms

✅ Collaborating with the creative marketing team to design visually appealing graphics and multimedia content

✅ Planning and executing digital marketing campaigns to achieve specific objectives

✅ Utilizing analytics tools to measure the performance of campaigns and optimize strategies based on data-driven insights

✅ Optimizing website content for search engines to improve organic visibility and drive traffic

✅ Staying up-to-date with SEO best practices

✅ Designing and executing email marketing campaigns, including segmentation, A/B testing, and performance analysis

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong communication skills and the ability to work effectively with a team.

🎯 Required Qualifications

Education: Relevant bachelor's degree or equivalent experience

Experience: Proven experience with paid advertising on social media platforms

Required Skills:

• Knowledge of marketing automation tools
• Familiarity with web analytics tools such as Google Analytics
• Graphic Design skills using tools like Adobe Creative Suite
• Strong communication skills in both written and verbal forms
• Creative problem-solving abilities

Preferred Skills:

• Understanding of luxury trends
• International experience in 5-star hotels
• Secret talent for turning data into delightful surprises and common understanding

ASSUMPTION: While the role requires specific technical skills, it also values creativity and the ability to communicate insights effectively.

💰 Compensation & Benefits

Salary Range: €3,500 - €4,500 per month, based on seniority and experience

Benefits:

• 25 vacation days and 8% holiday allowance
• Pension Horeca & Catering
• Travel allowance
• Discount on health insurance
• Lease your own Swapfiets
• Uniform care and washing
• Experience stay at De L’Europe Amsterdam
• 50% discount in own restaurants & bars and over 20 partner hotels
• Friends and family discount rate
• Varied fresh and healthy meals
• Personal coaching
• Development opportunities based on ambition

Working Hours: 40 hours per week, with flexibility based on team needs

ASSUMPTION: The salary range is based on the provided information and industry standards for marketing specialists in the Netherlands.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, specifically luxury hotels

Company Size: Not specified, but likely mid-sized based on the number of locations and employees

Founded: 1896, with a rich history in Amsterdam

Company Description:

• De L'Europe Amsterdam is a luxury hotel located in the heart of Amsterdam
• It offers a unique blend of history and modern amenities
• The hotel is committed to providing exceptional service and creating memorable experiences for its guests

Company Specialties:

• Luxury accommodation
• Fine dining and bars
• Spa and wellness facilities
• Event and meeting spaces

Company Website: https://www.deleuropeamsterdam.com/

ASSUMPTION: De L'Europe Amsterdam is a well-established hotel with a strong focus on luxury and exceptional service.

📊 Role Analysis

Career Level: Mid-level marketing role, with opportunities for growth and development

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, with potential for hybrid or remote work depending on team needs and individual circumstances

Growth Opportunities:

• Advancement to a senior marketing role within the company
• Expansion of responsibilities to include additional marketing channels or teams
• Potential to work on special projects or initiatives

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Upscale hotel setting, with a focus on luxury and comfort

Office Location(s): Amsterdam, with potential for travel to other locations

Geographic Context:

• Amsterdam is a vibrant, multicultural city with a rich history and a thriving tourism industry
• The hotel is located in the city center, close to major attractions and public transportation
• The city offers a high quality of life, with a wide range of cultural, recreational, and culinary experiences

Work Schedule: Typical full-time work hours, with flexibility based on team needs and project deadlines

ASSUMPTION: The work environment is upscale and professional, with a focus on providing exceptional service and creating memorable experiences for guests.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the Marketing Manager
• In-person interview with the Marketing Manager and other team members
• Final interview with the General Manager or another senior leader

Key Assessment Areas:

• Digital marketing and social media expertise
• Creativity and strategic thinking
• Communication and interpersonal skills
• Adaptability and problem-solving abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Showcase your understanding of the luxury hospitality industry and the specific needs of the hotel
• Prepare examples of your past work that demonstrate your creativity and strategic thinking
• Research the hotel and its competitors to gain a better understanding of the market and the role's requirements

ATS Keywords: Digital Marketing, Social Media, Content Creation, Marketing Automation, Web Analytics, SEO, Email Marketing, Graphic Design, Luxury Trends, Hospitality Industry

ASSUMPTION: The application process is thorough and competitive, with a focus on finding the best fit for the role and the team.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, Twitter, etc.)
• Marketing automation tools (e.g., Hootsuite, Buffer, or Sprout Social)
• Web analytics tools (e.g., Google Analytics)
• Graphic design tools (e.g., Adobe Creative Suite)
• Email marketing platforms (e.g., Mailchimp or Constant Contact)
• SEO tools (e.g., SEMrush, Ahrefs, or Moz)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the individual's role within the team.

👔 Cultural Fit Considerations

Company Values:

• Excellence in service
• Attention to detail
• Creativity and innovation
• Collaboration and teamwork
• Respect and integrity

Work Style:

• Professional and upscale
• Focused on providing exceptional service and creating memorable experiences
• Collaborative and team-oriented
• Adaptable and responsive to changing needs and priorities

Self-Assessment Questions:

• Do you have a strong understanding of the luxury hospitality industry and its unique requirements?
• Are you able to balance creativity and strategic thinking with a focus on data-driven insights?
• Do you thrive in a collaborative, team-oriented environment and enjoy working with others to achieve shared goals?

ASSUMPTION: De L'Europe Amsterdam values employees who are passionate about providing exceptional service and creating memorable experiences for guests, while also being able to work effectively within a collaborative team environment.

⚠️ Potential Challenges

• The role may require working evenings, weekends, or holidays to support hotel events or promotions
• The pace of work may be fast-paced and demanding, with tight deadlines and multiple priorities
• The role may require travel to other locations or attendance at industry events
• The competitive nature of the luxury hospitality industry may present challenges in terms of market share and customer acquisition

ASSUMPTION: While the role presents unique challenges, it also offers opportunities for professional growth and development within the company.

📈 Similar Roles Comparison

• This role is similar to other digital marketing and social media specialist positions in the hospitality industry, but may have a greater focus on luxury trends and upscale customer experiences
• The role may offer more opportunities for creativity and innovation in content creation and campaign development compared to more traditional marketing roles
• Career paths in this role may include advancement to senior marketing roles within the company or transition to other marketing or management positions within the hospitality industry

ASSUMPTION: This role offers a unique blend of creativity, strategy, and customer focus, with opportunities for professional growth and development within the company.

📝 Sample Projects

• Developing and implementing a social media campaign to promote a new hotel amenity or service
• Creating a series of engaging and shareable posts to celebrate a hotel anniversary or milestone
• Analyzing website traffic and user behavior to optimize content and improve search engine rankings
• Designing and executing an email marketing campaign to drive bookings or promote a hotel package

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role, but may vary depending on the individual's skills, experience, and the team's priorities.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the hotel?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the hotel support the professional development and growth of its employees?
• What are the most important qualities and skills for success in this role, according to the team?
• How does the hotel measure the success of its marketing campaigns, and how can this role contribute to those efforts?

ASSUMPTION: These interview questions are intended to help applicants better understand the role, the team, and the company, and to demonstrate their interest and engagement in the process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your past work that demonstrate your creativity and strategic thinking
• Research the hotel and its competitors to gain a better understanding of the market and the role's requirements
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.