📌 Core Information
🔹 Job Title: Digital Marketing Specialist-BLD
🔹 Company: D.R. Horton
🔹 Location: Huntsville, AL
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: August 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing social media initiatives and ensuring brand consistency
- Creating and delivering marketing content for various digital platforms
- Analyzing performance metrics and providing insights to management
- Collaborating with cross-functional teams to execute marketing campaigns
- Staying up-to-date with industry trends and best practices
ASSUMPTION: This role requires a strong understanding of digital marketing principles and hands-on experience with social media management, content creation, and web analytics.
📋 Key Responsibilities
✅ Strategize, plan, maintain, and manage content of all D.R. Horton social media initiatives
✅ Ensure all content is approved, accurate, and continuously updated
✅ Report on the growth and analytics of all social media initiatives
✅ Provide feedback and analysis to D.R. Horton Marketing and division management on their social media, online content, and email marketing initiatives
✅ Train division users on approved practices and email marketing platform changes
✅ Write and review web-based marketing content to ensure correct grammar, accurate information, and an engaging active tone
✅ Compose and develop SEO-friendly content for the company website
✅ Determine target audience, devise campaigns, and launch email campaigns to create buzz or generate leads for the business
✅ Ensure messages are sent to those who have opted for messages in proper form and template
✅ Use email analytics to re-define current processes and procedures
✅ Using Google Analytics, maintain and report on site's overall domain, as well as individual market reports, as needed. Monitor site usage metrics to identify trends and recommend improvements
✅ Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
✅ Ability to work overtime
✅ Stay up-to-date on social media and email best practices to integrate them into the overall marketing strategy for the business
✅ Assist in other areas of digital marketing that include, but are not limited to, social media, web analytics, graphic design, SEO, and SEM
✅ Participate in other corporate marketing initiatives on an as-needed basis
✅ Evaluate data integrity of the D.R. Horton division CRM databases and recommend process improvements
✅ Train new sales personnel on CRM tool for effective data capture
✅ Coordinate and execute all video production
✅ Participate in video pre-production strategy & planning meetings; send meeting recap notes
✅ Work with marketing managers and outside vendors to clearly outline expectations, setting pre- and post-production schedules
✅ Develop, implement, and ensure brand consistency in video development, editing, and production
✅ Research and stay on top of industry trends in video, audio, and photography
✅ Support users of the D.R. Horton website and the CRM system
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Excellent communication skills are also essential for collaborating with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree (B.A.) from a four-year college or university
Experience: 2+ years of experience in social media platforms in a corporate setting, creating, developing, managing, and analyzing public-facing websites and webpages in a marketing environment
Required Skills:
- Proficiency with MS Office and email
- Strong understanding of digital marketing principles
- Experience with social media management and content creation
- Familiarity with web analytics tools (e.g., Google Analytics)
- Ability to work independently and manage multiple projects
- Excellent communication and interpersonal skills
Preferred Skills:
- Proficient in Adobe suite of tools (Photoshop, etc.), HTML, CSS, and other markup languages
- Working knowledge of SEO/SEM, Web Analytics, and Social Media
- Experience with CRM systems
- Video production experience
ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (Based on industry standards for a Digital Marketing Specialist with 2-5 years of experience)
Benefits:
- Medical, Dental, and Vision
- 401(K)
- Employee Stock Purchase Plan
- Flex Spending Accounts
- Life & Disability Insurance
- Vacation, Sick, Personal Time, and Company Holidays
- Multiple Voluntary and Company-provided Benefits
Working Hours: Full-time (40 hours per week), with the possibility of overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Specialist with 2-5 years of experience. Actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Home Building and Construction
Company Size: Large (Over 10,000 employees)
Founded: 1978
Company Description:
- D.R. Horton, Inc. is the largest homebuilder in the United States, engaged in the construction and sale of high-quality homes designed principally for the entry-level and first-time move-up markets.
- The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries.
- D.R. Horton is publicly traded on the New York Stock Exchange.
Company Specialties:
- Home Building and Construction
- Real Estate Development
- Mortgage Financing
- Title Services
Company Website: www.drhorton.com
ASSUMPTION: D.R. Horton's large size and extensive experience in the home building industry offer applicants a stable and established work environment with ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager of the respective home builder division.
Work Arrangement: On-site, with the possibility of remote work for certain tasks or projects, as determined by the Marketing Manager.
Growth Opportunities:
- Advancement to a Senior Digital Marketing Specialist or Marketing Manager role within the division or at the corporate level
- Expansion of responsibilities to include additional marketing channels or strategic initiatives
- Cross-functional collaboration and exposure to other areas of the business, such as sales, operations, or product development
ASSUMPTION: This role offers a clear path for career progression within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with multiple regional offices and divisional offices
Office Location(s): Huntsville, AL (with additional offices in various states across the U.S.)
Geographic Context:
- Huntsville, AL is located in the northern part of the state, approximately 200 miles from Birmingham and 150 miles from Nashville, TN.
- The city offers a mix of urban and rural living, with a population of around 200,000 people.
- Huntsville is known for its strong job market, driven by the aerospace and defense industries, as well as its high quality of life and affordable cost of living.
Work Schedule: Full-time (40 hours per week), with the possibility of overtime as needed. The work schedule may vary depending on the specific needs of the division and the project workload.
ASSUMPTION: Huntsville, AL offers a pleasant work environment with a mix of urban and rural living, a strong job market, and a high quality of life. The work schedule may require flexibility to accommodate project deadlines and divisional needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth phone or video interview with the Marketing Manager or a member of the marketing team
- On-site or virtual tour of the office and divisional facilities
- Final interview with the Marketing Manager or another senior member of the marketing team
- Background check and offer extension
Key Assessment Areas:
- Digital marketing skills and experience
- Social media management and content creation
- Web analytics and data analysis
- Communication and interpersonal skills
- Problem-solving and project management skills
- Alignment with D.R. Horton's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Include specific examples of your social media management, content creation, and web analytics experience
- Demonstrate your understanding of the home building industry and D.R. Horton's business model
- Prepare questions to ask the interviewer about the role, the division, and the company's long-term goals
ATS Keywords: Digital Marketing, Social Media Management, Content Creation, Web Analytics, Google Analytics, CRM, Adobe Suite, SEO, SEM, Video Production, Marketing Campaigns, Brand Management
ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the specific needs of the division. Applicants should be prepared to provide detailed examples of their digital marketing experience and skills throughout the interview process.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, LinkedIn, Twitter)
- Content management systems (e.g., WordPress, Drupal)
- Web analytics tools (e.g., Google Analytics)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Graphic design tools (e.g., Adobe Creative Suite, Canva)
- Video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- CRM systems (e.g., Salesforce, HubSpot)
- SEO and SEM tools (e.g., Google Ads, SEMrush, Moz)
ASSUMPTION: This role requires proficiency in various digital marketing tools and technologies, as well as the ability to learn and adapt to new platforms and software as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Customer Focus
- Innovation
- Teamwork
- Accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and goal-oriented
- Adaptable and flexible
- Strong communication and interpersonal skills
- Attention to detail and organized
Self-Assessment Questions:
- Do I possess strong digital marketing skills and experience, with a focus on social media management and content creation?
- Am I comfortable working in a collaborative and team-oriented environment?
- Can I effectively manage multiple projects and prioritize my workload to meet deadlines?
- Do I have a strong understanding of the home building industry and D.R. Horton's business model?
- Am I able to work independently and take initiative when needed?
ASSUMPTION: Applicants should carefully consider their fit with D.R. Horton's company values and work style, as well as their relevant digital marketing skills and experience, when applying for this role.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation tasks simultaneously
- Keeping up with industry trends and best practices in digital marketing
- Collaborating with various teams and stakeholders to execute marketing campaigns
- Working with tight deadlines and project timelines
- Adapting to changes in marketing strategies and priorities
- Balancing multiple responsibilities and prioritizing workloads
ASSUMPTION: This role may present challenges related to workload management, industry knowledge, and adaptability to change. Applicants should be prepared to demonstrate their ability to manage multiple tasks, prioritize workloads, and adapt to changes in marketing strategies and priorities.
📈 Similar Roles Comparison
- Digital Marketing Specialist vs. Social Media Manager: The Digital Marketing Specialist role is broader in scope, encompassing various digital marketing channels, while the Social Media Manager role focuses specifically on social media platforms.
- Industry-specific context: The home building industry is highly competitive, with a strong focus on local marketing and community engagement. Digital marketing plays a crucial role in reaching target audiences and driving sales.
- Career path comparison: Both roles offer opportunities for career growth and progression within the marketing department and the broader organization. However, the Digital Marketing Specialist role may provide more diverse experience and exposure to various marketing channels.
ASSUMPTION: Applicants should carefully consider their career goals and the specific requirements of the role when comparing similar roles in the digital marketing field.
📝 Sample Projects
- Developing and executing a social media marketing campaign to promote a new home builder division in a specific geographic region
- Creating and optimizing SEO-friendly content for the company website to improve organic search rankings and drive traffic
- Analyzing web analytics data to identify trends and make data-driven recommendations for improving site performance and user experience
- Managing email marketing campaigns to generate leads and drive sales for the business
- Coordinating and executing video production projects to showcase the company's products and services
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and skills required for the Digital Marketing Specialist role at D.R. Horton.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other departments, such as sales and operations?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does D.R. Horton support the professional development and growth of its marketing team members?
- What are the long-term goals for this home builder division, and how does this role contribute to achieving them?
- How does D.R. Horton measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important to track?
ASSUMPTION: Applicants should prepare thoughtful and insightful questions to demonstrate their interest in the role and their understanding of the company's goals and objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, with a focus on social media management, content creation, and web analytics
- Prepare for your interview by researching D.R. Horton's company history, values, and recent marketing campaigns
- Practice common digital marketing interview questions and brush up on your industry knowledge
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
