📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: MTM LLC
🔹 Location: Warminster, Pennsylvania, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive digital marketing strategies to drive brand awareness and lead generation.
- Collaborating with the sales team to create marketing campaigns that align with sales goals and objectives.
- Conducting market research to identify potential leads and assess customer needs.
- Managing and optimizing digital advertising campaigns to maximize ROI.
- Creating engaging content for marketing collateral to nurture leads throughout the sales funnel.
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on driving results through digital marketing efforts.
📋 Key Responsibilities
✅ Develop and execute comprehensive digital marketing strategies across various channels, including social media, email, SEO, and PPC, to drive brand awareness and lead generation.
✅ Collaborate with the sales team to understand target markets and create marketing campaigns that align with sales goals and objectives.
✅ Conduct market research to identify potential leads and assess customer needs to tailor marketing efforts effectively.
✅ Manage and optimize digital advertising campaigns, monitoring performance metrics and making data-driven adjustments to maximize ROI.
✅ Create engaging content for marketing collateral, including email campaigns, social media posts, and landing pages, to nurture leads throughout the sales funnel.
✅ Assist in qualifying leads generated from digital marketing efforts, helping the sales team prioritize follow-up activities.
✅ Track and report on the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
ASSUMPTION: This role requires strong project management skills to juggle multiple campaigns and responsibilities effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of experience in digital marketing, with a focus on lead generation and sales support. A proven track record in sales or a sales-related role is highly desirable.
Required Skills:
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, CRM software, email marketing tools).
- Strong understanding of SEO, PPC, content marketing, and social media strategies.
- Excellent written and verbal communication skills, with the ability to craft compelling marketing messages.
- Strong analytical skills with a data-driven approach to decision-making.
- Ability to work collaboratively across teams and manage multiple projects simultaneously.
Preferred Skills:
- Experience with marketing automation tools.
- Fluency in a second language.
ASSUMPTION: Candidates with experience in both marketing and sales will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $65,000.00 - $80,000.00 per year
Benefits:
Working Hours: Monday to Friday, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for digital marketing specialists with 2-5 years of experience in the Warminster, PA area.
📌 Applicant Insights
🔍 Company Context
Industry: MTM LLC operates in the Software Development industry, focusing on creating innovative solutions for clients.
Company Size: As a small company with only one employee, MTM LLC offers a close-knit work environment where individual contributions can significantly impact the organization's success.
Founded: The founding date and history of MTM LLC are not provided.
Company Description:
- MTM LLC specializes in developing custom software solutions tailored to clients' unique needs.
- The company prioritizes collaboration and communication, working closely with clients to ensure projects meet their expectations.
- MTM LLC values innovation and continuous learning, encouraging employees to stay up-to-date with the latest technologies and trends in software development.
Company Specialties:
- Custom Software Development
- Web Application Development
- Mobile App Development
- Software Consulting
Company Website: mtm-llc.com
ASSUMPTION: As a small company, MTM LLC may offer more flexibility and opportunities for growth than larger organizations, but it may also have limited resources for certain benefits and perks.
📊 Role Analysis
Career Level: This role is suitable for a mid-level digital marketing professional with 2-5 years of experience in digital marketing and sales support.
Reporting Structure: The Digital Marketing Specialist will report directly to the company owner or a designated marketing manager.
Work Arrangement: This role requires on-site work at the company's Warminster, PA office. However, there may be opportunities for flexible work arrangements, such as working from home occasionally, depending on the company's policies and the employee's performance.
Growth Opportunities:
- As MTM LLC grows, there may be opportunities for the Digital Marketing Specialist to take on additional responsibilities or move into a management role.
- The company's focus on continuous learning and innovation may provide opportunities for the incumbent to develop new skills and expertise.
- Working closely with the sales team may offer insights into sales strategies and techniques, allowing the incumbent to expand their skillset in this area.
ASSUMPTION: Given the small size of the company, growth opportunities may be limited compared to larger organizations, but the incumbent may have a significant impact on the company's success and growth.
🌍 Location & Work Environment
Office Type: MTM LLC's office is a small, close-knit workspace that encourages collaboration and communication among employees.
Office Location(s): Warminster, Pennsylvania, United States
Geographic Context:
- Warminster is a suburb of Philadelphia, offering a mix of urban and suburban living with easy access to the city's amenities and cultural attractions.
- The area has a humid subtropical climate, with hot, humid summers and cold, snowy winters.
- Warminster is home to several parks and recreational facilities, providing opportunities for outdoor activities and leisure.
Work Schedule: The work schedule for this role is Monday to Friday, with a standard 40-hour workweek. However, the company may offer flexible work arrangements, such as working from home occasionally, depending on the employee's performance and the company's policies.
ASSUMPTION: The work environment at MTM LLC is likely to be collaborative and supportive, with a strong emphasis on communication and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the company owner or a designated decision-maker
Key Assessment Areas:
- Digital marketing skills and experience
- Sales acumen and understanding of the sales process
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Highlight your experience with digital marketing tools and platforms, and provide specific examples of successful campaigns you've managed.
- Tailor your resume and cover letter to emphasize your sales experience and how it has prepared you for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively with others.
ATS Keywords: Digital Marketing, Sales Support, Lead Generation, SEO, PPC, Content Marketing, Social Media, Google Analytics, Google Ads, CRM Software, Email Marketing, Communication Skills, Analytical Skills, Collaboration, Project Management
ASSUMPTION: As a small company, MTM LLC may have a more streamlined interview process than larger organizations, but the company may still expect candidates to demonstrate a strong fit with their company culture and values.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- CRM Software (e.g., Salesforce, HubSpot, Zoho CRM)
- Email Marketing Tools (e.g., Mailchimp, Constant Contact, HubSpot)
- Social Media Platforms (e.g., Facebook, Twitter, LinkedIn)
- SEO Tools (e.g., SEMrush, Ahrefs, Moz)
ASSUMPTION: The specific tools and technologies used by MTM LLC may vary depending on the company's preferences and the incumbent's expertise.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Communication
- Innovation
- Continuous Learning
Work Style:
- Close-knit, supportive work environment
- Strong emphasis on communication and teamwork
- Focus on continuous learning and professional development
Self-Assessment Questions:
- Do you thrive in a close-knit, collaborative work environment?
- Are you comfortable working closely with a small team to achieve shared goals?
- Do you enjoy learning new skills and staying up-to-date with the latest trends and technologies in digital marketing?
ASSUMPTION: As a small company, MTM LLC places a strong emphasis on cultural fit and may prioritize candidates who demonstrate a strong alignment with their company values and work style.
⚠️ Potential Challenges
- As a small company, MTM LLC may have limited resources for certain benefits and perks compared to larger organizations.
- The incumbent may be required to wear multiple hats and take on responsibilities beyond their primary role, depending on the company's needs and the incumbent's skills.
- The Warminster, PA area may have a competitive job market, making it challenging to attract and retain top talent.
- The incumbent may face challenges in balancing the demands of digital marketing and sales support, requiring strong time management and prioritization skills.
ASSUMPTION: Given the small size of the company, the incumbent may face unique challenges and opportunities that are not typically encountered in larger organizations.
📈 Similar Roles Comparison
- This role differs from traditional digital marketing roles in its emphasis on sales support and lead qualification, requiring strong sales acumen and understanding of the sales process.
- Compared to similar roles in the software development industry, this role may offer more opportunities for collaboration and communication with the sales team and clients.
- Career paths for this role may include progression into marketing management or sales roles, depending on the incumbent's interests and the company's growth.
ASSUMPTION: This role offers a unique blend of digital marketing and sales support responsibilities, making it an attractive option for candidates with strong skills in both areas.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing campaign to launch a new software product, including SEO, PPC, social media, and email marketing components.
- Conducting market research to identify potential leads and assess customer needs, then creating tailored marketing messages to nurture leads throughout the sales funnel.
- Managing and optimizing digital advertising campaigns to maximize ROI, with a focus on driving qualified leads to the sales team.
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and tasks the incumbent may be expected to perform in this role, but the specific projects and campaigns may vary depending on the company's needs and the incumbent's skills.
❓ Key Questions to Ask During Interview
- How does MTM LLC support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and how has it evolved for previous incumbents?
- How does the marketing team collaborate with the sales team to create effective marketing campaigns that drive results?
- What are the most challenging aspects of this role, and how has the company supported previous incumbents in overcoming these challenges?
- How does MTM LLC measure the success of its digital marketing campaigns, and how does it use this data to inform future marketing efforts?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the opportunities for growth and development, but candidates should also be prepared to ask questions specific to their own interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing and sales experience, and provide specific examples of successful campaigns you've managed.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively with others.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
