📌 Core Information
🔹 Job Title: Digital Marketing Specialist/Account Manager - HomeTown Values Marketing Agency
🔹 Company: Deseret News
🔹 Location: SLC Triad Center, Salt Lake City, UT
🔹 Job Type: Full-Time, Hybrid (In-office Tue & Thu)
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Implementing, tracking, and optimizing digital marketing efforts across various platforms
- Managing advertising campaigns and maintaining strong relationships with clients and sales representatives
- Collaborating with sales staff and clients to develop appropriate digital advertising and content strategies
- Creating and managing social media campaigns, Google Ad Words, YouTube, and programmatic campaigns
- Conducting research and analysis of competitor sites and measuring performance
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and client relationship management.
📋 Key Responsibilities
✅ Develop and execute digital marketing strategies for internal products and external clients
✅ Manage and optimize advertising campaigns across various platforms
✅ Create and manage social media campaigns, Google Ad Words, YouTube, and programmatic campaigns
✅ Conduct research and analysis of competitor sites and measure performance
✅ Collaborate with sales staff and clients to develop appropriate digital advertising and content strategies
✅ Prepare and present performance reports to clients and sales representatives
ASSUMPTION: This role involves managing multiple accounts and projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of experience in digital marketing, with a preference for agency experience
Required Skills:
- Proven experience in digital marketing strategies, including social media, email, and programmatic advertising
- Strong analytical skills and proficiency in website and social media analytical tools
- Experience with A/B testing and data analysis
- Excellent communication and client relationship management skills
- Ability to work independently and manage multiple tasks
Preferred Skills:
- Experience with Google Ad Words and YouTube advertising
- Familiarity with the Utah market and local clients
ASSUMPTION: Candidates with experience in direct-to-customer marketing and a strong understanding of the advertising industry will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (Based on industry standards for digital marketing specialists with 5-10 years of experience in Utah)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Deseret News products and services
Working Hours: Monday - Friday, 8:30 AM - 5:00 PM (Tuesday and Thursday are required in-office days)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Online Media
Company Size: 51-200 employees
Founded: 1850
Company Description:
- The Deseret News is the first news organization and the longest continuously-operating business in the state of Utah.
- It offers news, information, commentary, and analysis from an award-winning and experienced team of reporters, editors, and columnists.
- It is a leading news brand for faith and family-oriented audiences in Utah and around the world.
Company Specialties:
- Breaking News
- Utah News
- Enterprise Journalism
Company Website: www.deseret.com
ASSUMPTION: The Deseret News is a well-established and respected news organization with a strong focus on faith and family-oriented content.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to Agency Management
Work Arrangement: Hybrid (In-office Tue & Thu)
Growth Opportunities:
- Potential advancement to a senior-level marketing role within the agency
- Expanding skills and expertise in digital marketing and account management
- Gaining experience working with a diverse range of clients and industries
ASSUMPTION: This role offers opportunities for professional growth and development within the agency and the broader marketing industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): SLC Triad Center, Salt Lake City, UT
Geographic Context:
- SLC Triad Center is a bustling business district with easy access to public transportation and amenities
- Salt Lake City offers a high quality of life, with a vibrant cultural scene, outdoor recreation, and a growing job market
- The Utah market has a strong focus on family values and community engagement
Work Schedule: Monday - Friday, 8:30 AM - 5:00 PM (Tuesday and Thursday are required in-office days)
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with hiring manager and/or team members
- Final interview with agency management
Key Assessment Areas:
- Digital marketing expertise and strategy development
- Campaign management and optimization skills
- Client relationship management and communication
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and the Deseret News
- Prepare examples of successful digital marketing campaigns you've managed and the results you achieved
- Research the Deseret News and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Digital Marketing, Social Media, Google Ad Words, YouTube Advertising, Programmatic Advertising, Performance Reporting, Research, Competitor Analysis, Account Management, A/B Testing, Creative Thinking, Technical Problem Solving, Data Analysis, Client Relations, Sales Support
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's technical skills and cultural fit.
🛠️ Tools & Technologies
- Google Analytics
- Social media management platforms (e.g., Hootsuite, Buffer)
- Google Ad Words and YouTube advertising platforms
- Programmatic advertising platforms (e.g., Google Display Network, The Trade Desk)
- Data analysis and visualization tools (e.g., Excel, Tableau)
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Think Audience
- Build Trust
- Be One
- Align Daily
- Own It
- Go Big
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to client needs
- Innovative and creative
Self-Assessment Questions:
- How do you demonstrate your commitment to thinking about the audience in your marketing strategies?
- Can you provide an example of a time when you built trust with a client or colleague?
- How do you approach aligning your daily work with the company's mission and values?
ASSUMPTION: Candidates who demonstrate a strong alignment with the Deseret News' core values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple accounts and projects simultaneously, requiring strong organizational skills and time management
- Keeping up with the latest digital marketing trends and technologies
- Balancing the demands of clients and sales representatives, requiring strong communication and relationship management skills
- Working in a fast-paced and dynamic environment, requiring adaptability and resilience
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Account Executive in an advertising agency, but with a stronger focus on day-to-day campaign management and optimization
- In the Utah market, this role may involve working with a diverse range of clients, from local businesses to national brands
- Career paths for this role may include advancement to a senior-level marketing role within the agency or transitioning to an in-house marketing position with a client
ASSUMPTION: Candidates should research similar roles and the Utah market to better understand the competitive landscape and opportunities for growth.
📝 Sample Projects
- Developing and executing a social media campaign for a local business, resulting in a 25% increase in engagement and a 15% increase in website traffic
- Managing a Google Ad Words campaign for a national brand, achieving a 30% reduction in cost-per-acquisition and a 20% increase in conversion rate
- Conducting a competitive analysis for an e-commerce client, identifying gaps in their marketing strategy and recommending targeted campaigns to improve market share
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and the results they achieved.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does the agency support the growth and development of its employees?
- What are the biggest challenges facing the agency and its clients in the current market, and how can this role help address them?
- How does the agency measure the success of its digital marketing campaigns, and how will this role contribute to that process?
- What opportunities are there for this role to collaborate with other departments or teams within the agency?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your digital marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and the Deseret News, and explains how your skills and experience make you a strong fit for the position
- Prepare examples of successful digital marketing campaigns you've managed and the results you achieved
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
