🔹 Job Title: Digital Marketing Specialist-BLD
🔹 Company: D.R. Horton, Inc.
🔹 Location: Huntsville, AL
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: August 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of digital marketing, social media management, and content creation. The ideal candidate will be comfortable working in a fast-paced environment and have experience in a corporate marketing setting.
✅ Strategize, plan, maintain, and manage content of all DRH social media initiatives
✅ Ensure all content is approved, accurate, and continuously up-to-date
✅ Report on the growth and analytics of all social media initiatives
✅ Provide feedback and analysis to DRH Marketing and division management on their social media, online content, and email marketing initiatives
✅ Train division users on approved practices and email marketing platform changes
✅ Write and review web-based marketing content for the company website
✅ Compose and develop SEO-friendly content for the company website
✅ Determine target audience, devise campaigns, and launch email campaigns
✅ Ensure messages are sent to those who have opted for messages in proper form and template
✅ Use email analytics to re-define current processes and procedures
✅ Monitor site usage metrics to identify trends and recommend improvements
✅ Coordinate and execute all video production
✅ Participate in other corporate marketing initiatives on an as-needed basis
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously. The ideal candidate will be proactive, detail-oriented, and able to work independently.
Education: Bachelor's degree (B.A.) from a four-year college or university
Experience: 2+ years of experience in social media platforms in a corporate setting
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a background in marketing, communications, or a related field are preferred. Experience in the home building industry is a plus but not required.
Salary Range: $55,000 - $70,000 per year (based on industry standards for a Digital Marketing Specialist with 2-5 years of experience in Huntsville, AL)
Benefits:
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: Home Building and Construction
Company Size: Large (Fortune 500)
Founded: 1978
Company Description:
Company Specialties:
Company Website: www.drhorton.com
ASSUMPTION: D.R. Horton, Inc. is a well-established company with a strong presence in the home building industry. The company offers a comprehensive benefits package and opportunities for career growth.
Career Level: Mid-level
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: On-site, full-time position
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department. The ideal candidate will be proactive, detail-oriented, and able to work independently.
Office Type: Corporate headquarters
Office Location(s): Huntsville, AL
Geographic Context:
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: Huntsville, AL, offers a competitive job market and a high quality of life. The office environment is professional and collaborative, with opportunities for growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Social Media Management, Content Creation, SEO, Email Marketing, Web Analytics, Graphic Design, Video Production, CRM, Adobe Suite, HTML, CSS, Google Analytics, Data Analysis, Trend Research, Brand Consistency
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant experience and skills. The interview process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit.
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be comfortable learning new tools as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The ideal candidate will be proactive, detail-oriented, and able to work independently. They will also be comfortable working in a fast-paced, dynamic environment and have experience with digital marketing tools and analytics.
ASSUMPTION: The ideal candidate will be able to manage multiple projects simultaneously, work in a fast-paced environment, and keep up with industry trends and best practices in digital marketing.
ASSUMPTION: This role is similar to other digital marketing and social media management positions in a corporate setting. However, the focus on content creation and management, as well as video production, sets it apart from other similar roles.
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Digital Marketing Specialist will be expected to perform in this role.
ASSUMPTION: These questions are designed to help the candidate understand the role's expectations, the team's dynamics, and the company's culture. They also provide insight into the company's marketing strategy and opportunities for professional growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.