W

Digital Marketing SpecialistΒ  & Content Creator

Workqc
Full-time
On-site
Remote
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Specialist & Content Creator

πŸ”Ή Company: Workqc

πŸ”Ή Location: Remote

πŸ”Ή Job Type: Other

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 28, 2025

πŸ”Ή Experience Level: Mid-Senior level (2-5 years)

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and presenting organic content strategies for social platforms
  • Creating, designing, and writing engaging social media content
  • Repurposing existing materials into posts, short videos, or infographics
  • Collaborating on messaging and campaign themes
  • Supporting or advising on paid campaign direction (bonus)

ASSUMPTION: This role requires a strong background in social media content strategy and creation, with a focus on organic content. Paid media knowledge is a plus but not the main focus.

πŸ“‹ Key Responsibilities

βœ… Develop and present organic content strategies for social platforms

βœ… Create, design, and write scroll-stopping social media content

βœ… Repurpose existing materials into posts, short videos, or infographics

βœ… Collaborate on messaging and campaign themes

βœ… Support or advise on paid campaign direction when needed

ASSUMPTION: The role involves a mix of strategic planning, creative content development, and collaboration with stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-5 years of experience in social media content strategy and creation

Required Skills:

  • Strong experience in social media content strategy and creation
  • Skilled in tools like Canva, Adobe Suite, Figma, or similar
  • Confident with short-form video ideation and basic editing
  • Understanding of different audience behaviours across platforms
  • Excellent written communication and design sense

Preferred Skills:

  • Experience with nonprofit, advocacy, or political content
  • Comfortable creating decks and presenting ideas to stakeholders

ASSUMPTION: Candidates should have a proven track record in social media content creation and a strong portfolio showcasing their skills.

πŸ’° Compensation & Benefits

Salary Range: $60,000 - $85,000 per year (based on experience and location)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Flexible work hours and remote work options
  • Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The salary range is estimated based on the role, experience level, and remote work arrangement. Benefits may vary based on the company's standard benefits package.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Workqc is a technology company specializing in workforce management solutions.

Company Size: Workqc has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact.

Founded: Workqc was founded in 2015, making it a relatively young company with a modern work environment.

Company Description:

  • Workqc focuses on providing innovative workforce management solutions to help businesses optimize their operations.
  • The company values creativity, collaboration, and continuous learning.
  • Workqc offers a flexible and remote-friendly work environment.

Company Specialties:

  • Workforce management software
  • Employee scheduling and time tracking
  • Labor compliance and analytics

Company Website: https://www.workqc.com/

ASSUMPTION: Workqc's focus on innovation and technology makes it an attractive option for candidates interested in growing with a dynamic company.

πŸ“Š Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on content creation.

Reporting Structure: The Digital Marketing Specialist & Content Creator will report directly to the Marketing Manager.

Work Arrangement: This role is remote-friendly, with flexible work hours and the option to work from home.

Growth Opportunities:

  • Expanding into new platforms and content formats
  • Leading a team or mentoring junior team members
  • Taking on additional responsibilities in paid media or other marketing channels

ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Remote-friendly with the option to work from home or in a co-working space

Office Location(s): Remote (global)

Geographic Context:

  • Workqc is a global company with employees in various time zones, allowing for flexible collaboration and communication.
  • The remote work arrangement enables candidates to work from anywhere with a stable internet connection.
  • The company's global presence may offer opportunities for international travel or collaboration with overseas teams.

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to work from anywhere, but may also require strong self-motivation and time management skills.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the Hiring Manager
  • Short tasks: Organic Content Strategy Deck and Paid Strategy Overview
  • Live video call presentation (15-20 minutes)
  • Final decision and offer

Key Assessment Areas:

  • Content strategy and planning
  • Creative content development and design
  • Presentation and communication skills
  • Alignment with company values and culture

Application Tips:

  • Tailor your resume and cover letter to highlight your social media content creation experience and skills.
  • Prepare a strong portfolio showcasing your best work and explaining your thought process behind each piece.
  • Demonstrate your understanding of the role and the company by researching Workqc's products and target audience.

ATS Keywords: Social media content strategy, organic content, TikTok, LinkedIn, YouTube, Facebook, Instagram, graphic design, video editing, audience engagement, content repurposing, written communication, design sense, nonprofit experience, advocacy content, political content, presentation skills, collaboration

ASSUMPTION: The application process is designed to assess candidates' strategic thinking, creativity, and communication skills, as well as their cultural fit with the company.

πŸ› οΈ Tools & Technologies

  • Canva
  • Adobe Suite (Photoshop, Illustrator, Premiere Pro)
  • Figma
  • Social media management platforms (Hootsuite, Buffer, Sprout Social)
  • Video editing tools (iMovie, Adobe Premiere Pro, Final Cut Pro)

ASSUMPTION: Candidates should be proficient in using design and video editing tools to create engaging social media content.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Continuous learning
  • Customer focus
  • Integrity

Work Style:

  • Self-motivated and results-driven
  • Strong communication and collaboration skills
  • Adaptable and open to feedback
  • Creative and strategic thinker
  • Comfortable working in a remote or hybrid environment

Self-Assessment Questions:

  • Do you thrive in a fast-paced, innovative environment?
  • Are you comfortable working remotely and managing your own time?
  • Can you effectively communicate and collaborate with team members across different time zones?
  • Do you have a strong portfolio showcasing your creative content development skills?

ASSUMPTION: Workqc values candidates who are self-motivated, adaptable, and able to thrive in a remote work environment.

⚠️ Potential Challenges

  • Managing multiple social media platforms and content formats
  • Keeping up with trends and algorithm changes on various platforms
  • Balancing strategic planning and hands-on content creation
  • Effectively communicating and collaborating with remote team members

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.

πŸ“ˆ Similar Roles Comparison

  • This role focuses more on organic content strategy and creation than paid media management.
  • Workqc's global presence may offer more diverse content creation opportunities compared to local or regional companies.
  • This role may serve as a stepping stone to a marketing management or leadership position within the company.

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path in the marketing field.

πŸ“ Sample Projects

  • Developing a TikTok content strategy to engage a younger audience
  • Repurposing a long-form article into a series of engaging Instagram posts
  • Creating a LinkedIn campaign to build credibility with a 35+ audience

ASSUMPTION: These sample projects demonstrate the range of content creation and strategy development required for this role.

❓ Key Questions to Ask During Interview

  • How does the Marketing team collaborate with other departments, such as Sales or Product?
  • What are the most significant challenges facing the company's marketing efforts, and how can this role address them?
  • How does Workqc support the professional development of its employees, particularly in the marketing department?
  • What are the key performance indicators (KPIs) for this role, and how will success be measured?
  • How does the company foster a positive and inclusive work environment for remote employees?

ASSUMPTION: Asking thoughtful questions demonstrates a candidate's interest in the role and the company, as well as their ability to think critically about the position's responsibilities and the company's culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your social media content creation experience and skills
  • Prepare a strong portfolio showcasing your best work and explaining your thought process behind each piece
  • Complete the short tasks: Organic Content Strategy Deck and Paid Strategy Overview within one week
  • Present your ideas in a live video call (15-20 minutes) and follow up with the Hiring Manager within 24 hours

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.