📌 Core Information
🔹 Job Title: Digital Marketing Specialist CRM-Email
🔹 Company: Cox Automotive
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive email marketing campaigns
- Managing and optimizing email content for engagement and relevance
- Analyzing and reporting on email marketing performance to drive continuous improvement
- Collaborating with cross-functional teams to ensure cohesive marketing efforts
- Staying up-to-date with digital marketing trends and best practices
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on data-driven decision making and continuous learning.
📋 Key Responsibilities
✅ Develop and execute comprehensive email marketing campaigns that align with business objectives
✅ Manage and optimize email content to ensure it is relevant, engaging, and aligned with the brand's voice
✅ Analyze and report on the performance of email marketing initiatives using data analytics tools
✅ Collaborate with cross-functional teams to ensure all email communications are cohesive and support overall marketing goals
✅ Stay up-to-date with the latest trends and technologies in digital marketing, particularly in email marketing
✅ Manage all aspects of email marketing campaigns, including template design, subscriber segmentation, and performance analysis
✅ Assist in the development of broader marketing strategies and plans by providing insights and recommendations based on email marketing performance
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with multiple stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in a related discipline
Experience: 2 years of experience in digital marketing, preferably in email roles
Required Skills:
- Proficient in using digital marketing tools and platforms like Salesforce Marketing Cloud
- Excellent communication and interpersonal skills
- Ability to work independently and as part of a team
- Creative thinker with strong problem-solving skills
- Detail-oriented with strong organizational and project management skills
Preferred Skills:
- Degree in Marketing, Communications, or a related field
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $49,200.00 - $73,800.00 per year
Benefits:
- Competitive salary and top-notch bonus/incentive plans
- Exceptional work-life balance, flexible time-off policies, and accommodating work schedules
- Comprehensive healthcare, with multiple options for individuals and families
- Generous 401(k) retirement plans with company match
- Professional development and continuing education opportunities
- Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance
- Extra perks like pet insurance, employee discounts, and much more
Working Hours: Full-time, typically 40 hours per week, with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual compensation may vary based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities.
📌 Applicant Insights
🔍 Company Context
Industry: Cox Automotive is a leading provider of automotive services and technology solutions, operating in the technology, information, and internet industry
Company Size: Cox Automotive is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration
Founded: Cox Automotive was founded in 1898 and has since grown into a global leader in its industry
Company Description:
- Cox Automotive is transforming the way the world buys, sells, and owns cars with industry-leading digital marketing, software, financial, wholesale, and e-commerce solutions for consumers, dealers, manufacturers, and the overall automotive ecosystem worldwide
- The company is dedicated to empowering people to make confident decisions with their vehicles through innovative technology and a commitment to stellar experiences for drivers and dealers alike
- Cox Automotive employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim
Company Specialties:
- Digital Marketing
- Email Marketing
- Automotive Technology
- Consumer Brands
- Dealer-Facing Companies
Company Website: Cox Automotive
ASSUMPTION: Cox Automotive is a well-established company with a strong reputation in the automotive industry, offering a wide range of career opportunities and growth potential.
📊 Role Analysis
Career Level: This role is an Individual Contributor position, focusing on delivering results and driving continuous improvement in email marketing efforts
Reporting Structure: The Digital Marketing Specialist CRM-Email will report directly to the Marketing Operations department and collaborate with various cross-functional teams
Work Arrangement: This role offers a hybrid work arrangement, allowing employees to work remotely part of the week while also having the opportunity to work on-site
Growth Opportunities:
- Expanding skills and expertise in digital marketing, with a focus on email marketing and CRM
- Gaining experience working with cross-functional teams and collaborating on broader marketing strategies and plans
- Potential opportunities for career advancement within the marketing department or other areas of the business
ASSUMPTION: This role offers ample opportunities for professional growth and development, with a focus on building expertise in digital marketing and email marketing.
🌍 Location & Work Environment
Office Type: Cox Automotive's headquarters is located in Atlanta, Georgia, with additional offices and remote work options available
Office Location(s): 6205 Peachtree Dunwoody Rd Bldg A, Atlanta, GA 30328
Geographic Context:
- Atlanta, Georgia, is a vibrant and diverse city with a thriving job market and numerous cultural attractions
- The city offers a mix of urban and suburban living options, with a cost of living that is generally lower than other major metropolitan areas
- Atlanta has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: The work schedule for this role is typically Monday through Friday, with flexible hours and the opportunity for remote work part of the week
ASSUMPTION: Atlanta, Georgia, offers a dynamic and engaging work environment, with a mix of urban and suburban living options and a thriving job market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Digital marketing skills and experience
- Email marketing expertise and proficiency with Salesforce Marketing Cloud
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing skills and experience, with a focus on email marketing and CRM
- Demonstrate your understanding of the role and Cox Automotive's mission and values in your application materials
- Prepare examples of your email marketing campaigns and their results to discuss during the interview
ATS Keywords: Digital Marketing, Email Marketing, Salesforce Marketing Cloud, CRM, Marketing Operations, Campaign Development, Performance Analysis, Cross-Functional Teams
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on digital marketing skills and experience, particularly in email marketing and CRM.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Monday.com
- Other digital marketing tools and platforms
ASSUMPTION: Proficiency in using digital marketing tools and platforms like Salesforce Marketing Cloud is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovation
- Integrity
- Accountability
- One Cox
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Creative and innovative
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in digital marketing, particularly in email marketing?
- Can you provide an example of a successful email marketing campaign you've developed and executed, and how you measured its performance?
- How do you approach working with cross-functional teams to ensure cohesive marketing efforts and support overall business goals?
ASSUMPTION: Cox Automotive values a customer-obsessed, innovative, and collaborative work environment, with a strong focus on integrity and accountability.
⚠️ Potential Challenges
- Managing multiple email marketing campaigns simultaneously, requiring strong project management skills and attention to detail
- Keeping up with the fast-paced and ever-evolving digital marketing landscape, necessitating continuous learning and adaptation
- Balancing the need for creativity and innovation with data-driven decision making and performance analysis
- Working effectively with cross-functional teams and stakeholders, requiring strong communication and interpersonal skills
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strong work ethic, adaptability, and a customer-focused mindset.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position has a stronger focus on email marketing and CRM, with a broader scope of responsibilities and impact on overall marketing efforts
- In the automotive industry, this role is unique in its focus on digital marketing and email marketing, with a wide range of opportunities for growth and development
- Career progression in this role may lead to opportunities in marketing management, digital marketing strategy, or other related fields within the automotive industry
ASSUMPTION: This role offers a unique blend of digital marketing and email marketing expertise, with a wide range of career growth opportunities in the automotive industry.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to promote a new automotive product or service
- Analyzing and optimizing email marketing performance to improve open rates, click-through rates, and conversion rates
- Collaborating with cross-functional teams to create cohesive and engaging email content that supports overall marketing goals
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities for growth and development in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical email marketing campaign development process and how it aligns with broader marketing strategies and plans?
- How does the marketing team collaborate with other departments, such as product marketing and sales, to ensure cohesive and effective email marketing efforts?
- What are the most significant challenges facing the email marketing team, and how can this role help address them?
- How does Cox Automotive support the professional development and growth of its employees, particularly in the digital marketing field?
- What is the company's approach to work-life balance and flexible work arrangements, particularly for roles like this one?
ASSUMPTION: Asking these questions during the interview can help you better understand the role, the team, and the company culture, enabling you to make a more informed decision about your career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing skills and experience, with a focus on email marketing and CRM
- Prepare examples of your email marketing campaigns and their results to discuss during the interview
- Research Cox Automotive's mission, values, and recent projects to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
