📌 Core Information
🔹 Job Title: Digital Marketing Specialist (m/w/d)
🔹 Company: International SOS
🔹 Location: Neu-Isenburg, DE, 63263
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site with hybrid options
🚀 Job Overview
Key aspects of this role include:
- Conception and implementation of online marketing campaigns for lead generation
- Responsibility for marketing automation processes and local website technical support
- Database analysis and improvement, as well as KPI definition and reporting
- Collaboration with the sales team as the go-to person for digital tools
ASSUMPTION: This role requires a strong analytical mindset and digital marketing skills to drive lead generation and improve processes.
📋 Key Responsibilities
✅ Conception and implementation of online marketing campaigns (SEO, SEA, PPC, E-Mail)
✅ Responsibility for marketing automation processes (Eloqua) and local website technical support (Sitecore)
✅ Database analysis and improvement (Salesforce), as well as KPI definition and reporting (Google Analytics, Siteimprove)
✅ Data hygiene and enhancement
✅ Collaboration with the sales team as the go-to person for digital tools
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to manage multiple projects.
🎯 Required Qualifications
Education: Degree in marketing or comparable qualification
Experience: Initial experience in analytical/technical digital marketing, preferably in a B2B environment
Required Skills:
- Strong analytical skills and data interpretation
- Proficiency in Microsoft Office, especially Excel
- Fluent German and English in word and writing
- Qualitative and customer-oriented approach, structured working style, and ability to prioritize
Preferred Skills:
- Experience with SEO, SEA, PPC, E-Mail, Marketing Automation, Salesforce, Google Analytics, and Sitecore
ASSUMPTION: While initial experience in digital marketing is required, the company may consider candidates with relevant skills and a strong academic background.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience level and industry standards)
Benefits:
- Employer-funded retirement plan
- Private health insurance
- Fitness partnerships
- Company discounts
- Vouchers
Working Hours: 40 hours per week with flexible and hybrid working options
ASSUMPTION: The salary range is estimated based on the role, experience level, and location. Benefits are based on the information provided in the job listing.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Practices
Company Size: 11-50 employees (Small to Medium-sized Enterprise)
Founded: 2013
Company Description:
- International SOS Government Services is a medical practice company
- Based in Trevose, Pennsylvania, with a focus on medical assistance, travel security, and prevention programs
- Serves over 9,000 organizations worldwide, including 80% of Fortune Global 100 and 60% of Fortune Global 500 companies
Company Specialties:
- Medical Assistance
- Travel Security
- Prevention Programs
Company Website: internationalsos.com
ASSUMPTION: The company specializes in medical assistance and travel security services, with a focus on providing assistance to organizations worldwide.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: The role reports directly to the marketing manager
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expansion of skills and knowledge in digital marketing and related fields
- Potential international opportunities within the organization
ASSUMPTION: This role offers opportunities for professional growth and development within the company and the broader industry.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): Neu-Isenburg, DE, 63263
Geographic Context:
- Neu-Isenburg is located near Frankfurt am Main, Germany
- The area offers a mix of urban and suburban living, with easy access to public transportation and nearby attractions
- The region has a moderate climate, with warm summers and cool winters
Work Schedule: Full-time, with flexible and hybrid working options
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Analytical skills and data interpretation
- Digital marketing knowledge and experience
- Communication and teamwork skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your analytical skills and data interpretation abilities in your application materials
- Showcase your understanding of digital marketing channels and tools
ATS Keywords: Digital Marketing, SEO, SEA, PPC, E-Mail, Marketing Automation, Salesforce, Google Analytics, Sitecore, Data Hygiene, Project Coordination, Customer Orientation, Initiative, German Language, English Language
ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their skills and experiences in digital marketing.
🛠️ Tools & Technologies
- Microsoft Office (Excel)
- SEO, SEA, PPC, E-Mail tools
- Marketing Automation (Eloqua)
- CRM (Salesforce)
- Web Analytics (Google Analytics, Siteimprove)
- CMS (Sitecore)
ASSUMPTION: Applicants should have experience with relevant digital marketing tools and be willing to learn and use new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Quality and excellence
- Customer focus
- Innovation and continuous improvement
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have strong analytical skills and enjoy working with data?
- Are you comfortable using digital marketing tools and platforms?
- Do you thrive in a collaborative and team-oriented work environment?
ASSUMPTION: Applicants should assess their fit with the company's values and work style, as well as their comfort with the required skills and responsibilities.
⚠️ Potential Challenges
- Managing multiple projects and priorities
- Working in a fast-paced and dynamic environment
- Adapting to new tools and technologies as needed
- Balancing on-site and remote work responsibilities
ASSUMPTION: Applicants should be prepared to manage multiple projects, adapt to change, and balance on-site and remote work responsibilities.
📈 Similar Roles Comparison
- This role focuses on lead generation and process optimization, unlike similar roles that may focus on brand awareness or customer retention
- International SOS operates in the medical practices industry, which has unique challenges and opportunities compared to other industries
- This role offers opportunities for professional growth and development within the company and the broader industry
ASSUMPTION: Applicants should consider the unique aspects of this role and the industry when comparing it to similar roles in other companies.
📝 Sample Projects
- Developing and implementing a targeted SEO campaign to improve organic traffic and lead generation
- Optimizing marketing automation processes to improve email open rates and click-through rates
- Analyzing and improving the CRM database to enhance data quality and accuracy
ASSUMPTION: Applicants should be prepared to work on projects that involve data analysis, process optimization, and digital marketing campaign development.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as sales and customer service?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for employees in this role?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Applicants should ask questions that demonstrate their interest in the role, the company, and their own professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the interview by researching the company and practicing common interview questions
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
