Digital Marketing Specialist (Paid Social)（バイリンガル・英語必須）

📌 Core Information 🔹 Job Title: Digital Marketing Specialist (Paid Social) (バイリンガル・英語必須) 🔹 Company: Jellyfish 🔹 Location: Tokyo, Tōkyō, Japan 🔹 Job Type: 正規雇用 (Full-time) 🔹 Category: Advertising & Marketing 🔹 Date Posted: April 10, 2025 🔹 Experience Level: 2-5 years 🔹 Remote Status: Hybrid (On-site/Hybrid) 🚀 Job Overview Key aspects of this role include: 1. Developing and executing paid social media strategies to achieve client goals. 2. Managing advertising campaigns on platforms like LINE, Instagram, TikTok, and LinkedIn. 3. Measuring campaign performance and identifying optimization opportunities. 4. Leading client meetings to share insights and drive long-term client relationships. 5. Collaborating with cross-functional teams to deliver integrated marketing solutions. ASSUMPTION: This role requires a strong understanding of paid social media advertising, data analysis, and client management. The ideal candidate will have experience in managing paid advertising campaigns on social media platforms and be fluent in both English and Japanese. 📋 Key Responsibilities 🌟 Strategy & Campaign Management - Develop and execute paid social media strategies to achieve client goals. - Manage advertising campaigns on platforms like LINE, Instagram, TikTok, and LinkedIn. - Measure campaign performance, identify optimization opportunities, and report on results. 📊 Client Relationship Management - Lead client meetings to share insights and drive long-term client relationships. - Collaborate with cross-functional teams to deliver integrated marketing solutions. ASSUMPTION: The candidate should have strong communication skills and be able to build and maintain effective client relationships. They should also be comfortable working in a collaborative, team-based environment. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - At least 2 years of experience managing paid advertising campaigns on social media platforms. - Proven track record of driving results and optimizing campaigns. Required Skills: - Fluent in English and Japanese (バイリンガル). - Strong data processing skills and proficiency in Excel. - Knowledge of social media advertising platforms (LINE, Instagram, TikTok, LinkedIn). - Experience with campaign management tools and analytics platforms. - Excellent communication and presentation skills. Preferred Skills: - Familiarity with AI and machine learning tools for marketing. - Knowledge of the Japanese marketing landscape and trends. - Experience with project management tools (e.g., Asana, Trello). ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a focus on paid social media advertising. They should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects simultaneously. 💰 Compensation & Benefits Salary Range: ¥4,000,000 - ¥6,000,000 per year (industry standard for this role, experience level, and location) Benefits: - Flexible work hours and remote work options. - Paid time off for self-development and unlimited access to online courses. - Comprehensive health insurance and retirement plans. - Opportunities for professional growth and development. Working Hours: 40 hours per week, with flexible scheduling options. ASSUMPTION: The salary range is estimated based on industry standards for this role, experience level, and location. The benefits package is competitive and designed to support the well-being and professional growth of employees. 📌 Applicant Insights 🔍 Company Context Industry: Advertising & Marketing Company Size: 1,001-5,000 employees Founded: 2005 Company Description: Jellyfish is an integrated global digital marketing business, reinventing marketing for progressive brands. Powered by human genius, cutting-edge tech, and Generative AI, we create campaigns that move at the speed of digital. Company Specialties: Digital Strategy, Search, Analytics, Integrated Campaign Planning, Design & Build, Creative, Conversion Optimisation, Training, Video Production & Animation, Paid Media, Email, Google Marketing Platform Partner, Programmatic Display, UX, AI, Organic Social, and Paid Social. Company Website: ASSUMPTION: Jellyfish is a well-established global marketing agency with a strong focus on digital and data-driven strategies. They offer a wide range of services and have a proven track record of delivering successful marketing campaigns for their clients. 📊 Role Analysis Career Level: Mid-level (2-5 years of experience) Reporting Structure: This role reports directly to the Digital Marketing Manager and works closely with cross-functional teams, including strategy, creative, and data teams. Work Arrangement: Hybrid (2-3 days on-site, 2-3 days remote) Growth Opportunities: - Opportunities for career progression within the digital marketing team. - Exposure to various aspects of digital marketing, including strategy, creative, and data analysis. - Potential to work on international campaigns and collaborate with global teams. ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in various aspects of digital marketing and work on high-profile campaigns for global brands. The hybrid work arrangement provides flexibility and the chance to build strong relationships with both local and international colleagues. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with open-plan workstations and dedicated meeting rooms. Office Location(s): Shibuya-ku, Tokyo (with additional offices in other major cities worldwide) Geographic Context: - Tokyo is a bustling metropolis with a vibrant culture, diverse dining options, and extensive public transportation. - Shibuya-ku is a central district known for its shopping, entertainment, and nightlife, with easy access to other parts of the city. Work Schedule: Flexible hours with core working hours from 10:00 to 18:00 (with the option to work remotely 2-3 days per week) ASSUMPTION: The work environment at Jellyfish is dynamic and collaborative, with a strong focus on teamwork and open communication. The hybrid work arrangement offers flexibility and the chance to balance work and personal life effectively. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening. 2. Phone or video call interview to assess communication skills and cultural fit. 3. In-person or virtual interview with the hiring manager and relevant team members. 4. Final interview with the Digital Marketing Director or another senior leader. Key Assessment Areas: - Strategic thinking and problem-solving skills. - Knowledge of paid social media advertising and campaign management. - Data analysis and reporting skills. - Communication and presentation skills. - Cultural fit and alignment with Jellyfish's values. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare examples of successful paid social media campaigns you've managed and the results you achieved. - Research Jellyfish's company culture and values, and be ready to discuss how you align with them. ATS Keywords: Paid Social Media, Digital Marketing, Campaign Management, Performance Measurement, Client Relationship Management, Data Analysis, Social Media Advertising, Fluent in English and Japanese, Hybrid Work Arrangement ASSUMPTION: The interview process at Jellyfish is comprehensive and designed to assess both technical skills and cultural fit. The company values a strong work ethic, strategic thinking, and a passion for digital marketing. 🛠 Cultural Fit Considerations Company Values: - Move Faster: Embrace a fast-paced, agile approach to marketing and stay ahead of industry trends. - Move Smarter: Leverage data-driven insights and cutting-edge technology to inform decision-making. - Move Together: Collaborate effectively with cross-functional teams and clients to deliver exceptional results. Work Style: - Agile and adaptable, with a focus on continuous learning and improvement. - Strong communication and teamwork skills, with the ability to work effectively in a dynamic, multicultural environment. - A proactive approach to problem-solving and a commitment to delivering high-quality work. Self-Assessment Questions: 1. How do you stay up-to-date with the latest trends and best practices in paid social media advertising? 2. Can you provide an example of a time when you had to adapt your strategy mid-campaign to improve performance? 3. How do you approach building and maintaining effective client relationships in a remote or hybrid work environment? ASSUMPTION: Jellyfish values candidates who are passionate about digital marketing, proactive, and able to thrive in a fast-paced, collaborative environment. The ideal candidate will be a strong communicator, strategic thinker, and committed to delivering exceptional results for clients. 🛠 Potential Challenges 1. Managing client expectations and delivering results in a dynamic, fast-paced environment. 2. Keeping up with the latest trends and best practices in paid social media advertising and campaign management. 3. Balancing remote work and on-site collaboration effectively. 4. Navigating a large, global organization with diverse teams and stakeholders. ASSUMPTION: These challenges require strong communication, time management, and adaptability skills. The ideal candidate will be proactive, resourceful, and able to thrive in a dynamic, multicultural environment. 📈 Similar Roles Comparison 1. Digital Marketing Specialist (Paid Social) vs. Social Media Manager: - Both roles focus on paid social media advertising, but the Digital Marketing Specialist role may involve more strategic planning and cross-channel integration. - The Social Media Manager role may have a stronger focus on organic social media management and community engagement. 2. Industry-specific context: - The Japanese market has unique characteristics and preferences, which may impact campaign strategies and content creation. - Understanding the local market and cultural nuances is crucial for successful campaign execution. 3. Career path comparison: - The Digital Marketing Specialist (Paid Social) role may offer more opportunities for career progression within the digital marketing team, while the Social Media Manager role may lead to more specialized roles in organic social media management or community management. ASSUMPTION: The ideal candidate will have a strong understanding of both paid and organic social media advertising, as well as the unique characteristics of the Japanese market. They will also be able to leverage their skills and experiences to drive career growth within the digital marketing team. 📝 Sample Projects 1. Paid Social Media Campaign for an E-commerce Client: - Develop and execute a paid social media campaign to drive online sales for a major e-commerce platform. - Collaborate with the creative team to design visually appealing and engaging ad content. - Analyze campaign performance data and optimize ad targeting and bidding strategies to maximize ROI. 2. Brand Awareness Campaign for a Tech Startup: - Create and execute a paid social media campaign to increase brand awareness for a newly launched tech startup. - Work closely with the strategy team to develop a targeted advertising strategy that reaches the desired audience. - Monitor campaign performance and adjust ad content and targeting as needed to maximize reach and engagement. 3. Event Promotion Campaign for a Cultural Institution: - Develop and execute a paid social media campaign to promote an upcoming event at a cultural institution. - Collaborate with the data team to analyze audience data and identify the most effective targeting strategies. - Create engaging ad content that resonates with the target audience and drives event attendance. ASSUMPTION: These sample projects illustrate the diverse range of campaigns that a Digital Marketing Specialist (Paid Social) may work on, from driving online sales to increasing brand awareness and promoting events. The ideal candidate will have experience in managing similar projects and be able to adapt their strategies to meet the unique needs of each client. 💡 Key Questions to Ask During Interview 1. Role Responsibilities: - Can you describe the day-to-day responsibilities of the Digital Marketing Specialist (Paid Social) role? - How does this role fit into the overall digital marketing team structure, and who will I be working closely with? 2. Team & Company Culture: - What is the team dynamic like, and how do team members support each other in their roles? - How does the company foster a culture of continuous learning and professional growth? 3. Client Relationships: - How does the company approach client relationships, and what are the expectations for maintaining strong client communication and collaboration? 4. Work-Life Balance: - How does the company support work-life balance, especially for employees working in a hybrid or remote arrangement? 5. Career Progression: - What opportunities are there for career growth and development within the digital marketing team, and how does the company support employees in achieving their long-term career goals? ASSUMPTION: These key questions help candidates better understand the role, team dynamics, and company culture. The ideal candidate will be proactive, inquisitive, and eager to learn about the company and the Digital Marketing Specialist (Paid Social) role. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare examples of successful paid social media campaigns you've managed and the results you achieved. 4. Research Jellyfish's company culture and values, and be ready to discuss how you align with them. 5. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.