📌 Core Information
🔹 Job Title: Digital Marketing Specialist - PPC
🔹 Company: The Law Office of Bryan Fagan
🔹 Location: Houston, Texas, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing, optimizing, and scaling PPC campaigns across multiple platforms
- Analyzing campaign performance and making data-driven decisions
- Collaborating with the marketing team to drive traffic, leads, and conversions
- Staying up-to-date with digital advertising trends and best practices
ASSUMPTION: This role requires a strong focus on data analysis and continuous learning to stay ahead in the fast-paced digital marketing landscape.
📋 Key Responsibilities
✅ Plan, execute, and manage PPC campaigns on various platforms (Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, etc.)
✅ Track, measure, and analyze key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, quality score, and conversion rates
✅ Continuously test and refine PPC strategies to maximize campaign efficiency
✅ Ensure campaigns comply with platform policies and industry best practices
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple campaigns and priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of proven, hands-on experience managing PPC campaigns, preferably in an agency or in-house environment
Required Skills:
- Strong proficiency in Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and YouTube Ads
- Experience with Google Analytics, Google Tag Manager, Google Search Console, and other tracking tools
- Strong knowledge of keyword research, bid management, and audience targeting
- Experience with landing page optimization, A/B testing, and conversion rate optimization (CRO)
- Advanced proficiency in Excel/Google Sheets for data analysis and reporting
- Excellent understanding of digital marketing trends, automation, and AI-driven PPC strategies
Preferred Skills:
- Google Ads Certification
- Experience with legal industry-specific PPC campaigns
ASSUMPTION: Candidates with experience in the legal industry or relevant transferable skills may be at an advantage for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (Based on industry standards for a Digital Marketing Specialist - PPC role in Houston, TX)
Benefits:
- Health, dental, vision, short/long term disability insurance
- 401K with 5% match
- Paid time off and holidays
- Ongoing training and professional development
- Collaborative and dynamic work environment
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: The Law Office of Bryan Fagan is a family law firm, focusing on divorce, child custody, and estate planning services. The legal industry is competitive and requires a strong online presence to attract clients.
Company Size: The Law Office of Bryan Fagan has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: The company was founded in 2012 and has since grown to five offices in the Houston area and one office in Austin, Dallas, and San Antonio.
Company Description:
- The Law Office of Bryan Fagan is committed to providing professional, high-quality, and responsive legal services to its clients.
- The firm believes in taking the time to get to know its clients, providing stellar communication, and offering a dynamic support team throughout the duration of every case.
- The attorneys are proficient in negotiating, resolving, and litigating a wide range of family law and estate planning and probate cases.
Company Specialties:
- Divorce Law
- Child Custody Law
- Child Support Law
- Estate Planning
- Probate
Company Website: http://www.bryanfagan.com
ASSUMPTION: The company's focus on client-centric services and strong communication may influence the digital marketing strategies required for this role.
📊 Role Analysis
Career Level: This role is suitable for a mid-level digital marketing professional with 2-5 years of experience in PPC campaign management.
Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with the marketing team to achieve overall marketing objectives.
Work Arrangement: This is an on-site position, requiring the candidate to work from one of the firm's offices in the Houston area.
Growth Opportunities:
- As the firm continues to grow, there may be opportunities for the Digital Marketing Specialist to take on more responsibilities or move into a management role.
- The firm offers ongoing training and professional development opportunities to help employees grow in their careers.
ASSUMPTION: The Digital Marketing Specialist's role may evolve over time as the firm's marketing strategies and client base grow and change.
🌍 Location & Work Environment
Office Type: The Law Office of Bryan Fagan has multiple office locations in the Houston area, providing a professional and collaborative work environment.
Office Location(s): 3707 Cypress Creek Pkwy, Suite 400, Houston, Texas 77068, US; 7702 Farm to Market 1960 Rd E, Suite 212, Humble, TX 77346, US; 900 Rockmead Dr, Suite 225, Kingwood, Texas 77339, US; 25211 Grogans Mill Rd, Suite 110, The Woodlands, Texas 77380, US; 7324 Southwest Fwy, Suite 570, Houston, Texas 77074, US
Geographic Context:
- The Houston area has a competitive legal market, with many law firms vying for clients' attention.
- The firm's multiple office locations allow it to serve a wide range of clients throughout the Houston metropolitan area.
- The Houston area is home to a diverse population, which may influence the digital marketing strategies required for this role.
Work Schedule: The Digital Marketing Specialist will work a full-time schedule, with standard business hours Monday through Friday.
ASSUMPTION: The candidate's ability to commute to one of the firm's office locations in the Houston area is essential for this on-site position.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the Marketing Manager
- In-person interview with the Marketing Manager and other team members
- Final interview with the Marketing Director
Key Assessment Areas:
- PPC campaign management experience and skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Cultural fit with the firm's values and work environment
Application Tips:
- Highlight relevant PPC campaign management experience and achievements in your resume and cover letter.
- Demonstrate your understanding of the legal industry and the firm's services in your application materials.
- Prepare for interview questions related to PPC campaign strategy, data analysis, and industry trends.
ATS Keywords: PPC, Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, YouTube Ads, Google Analytics, Google Tag Manager, keyword research, bid management, audience targeting, landing page optimization, A/B testing, conversion rate optimization, data analysis, digital marketing trends
ASSUMPTION: The firm may use an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description in your application materials is essential.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Facebook Ads
- LinkedIn Ads
- YouTube Ads
- Google Analytics
- Google Tag Manager
- Google Search Console
- Excel/Google Sheets
- Other relevant digital marketing tools and platforms
ASSUMPTION: The candidate should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Client-centric focus
- Strong communication and collaboration
- Professionalism and responsiveness
- Continuous learning and improvement
Work Style:
- Data-driven and analytical
- Results-oriented and proactive
- Adaptable and responsive to change
- Collaborative and team-focused
Self-Assessment Questions:
- Do you have a strong client-centric mindset and a commitment to excellent communication?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative work environment and enjoy working with a team to achieve shared goals?
ASSUMPTION: The ideal candidate for this role will possess strong cultural fit with the firm's values and work style, as well as a genuine interest in the legal industry and its clients.
⚠️ Potential Challenges
- The competitive nature of the legal industry may require the Digital Marketing Specialist to continuously innovate and adapt their strategies to stay ahead of competitors.
- The firm's multiple office locations may present logistical challenges in terms of campaign management and coordination.
- The Digital Marketing Specialist may need to balance multiple campaigns and priorities, requiring strong time management and organizational skills.
- The legal industry is subject to strict advertising regulations, which the Digital Marketing Specialist must be aware of and comply with in their campaigns.
ASSUMPTION: The candidate should be prepared to address these potential challenges and demonstrate their ability to overcome them in their application and interview.
📈 Similar Roles Comparison
- This role is similar to a PPC Specialist or Paid Media Specialist position in other industries, but may require a deeper understanding of the legal industry and its unique advertising regulations.
- Compared to other digital marketing roles, this position has a strong focus on data analysis and campaign optimization.
- Career progression in this role may lead to a Digital Marketing Manager or similar position, with increased responsibilities and team management.
ASSUMPTION: The candidate should research similar roles in the legal industry and other relevant industries to gain a better understanding of the skills and qualifications required for this position.
📝 Sample Projects
- Developing and executing a PPC campaign to drive traffic and leads for a specific legal service, such as divorce or estate planning
- Analyzing campaign performance data and making data-driven optimizations to improve ROAS and other key metrics
- Collaborating with the marketing team to create and test landing pages and other campaign assets to improve conversion rates
ASSUMPTION: The candidate should be prepared to discuss their experience with similar projects and provide specific examples of their achievements in their application and interview.
❓ Key Questions to Ask During Interview
- Can you describe the firm's approach to digital marketing and how this role fits into the overall marketing strategy?
- How does the firm measure the success of its PPC campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for professional development and growth within the firm's marketing department?
- How does the firm collaborate with its marketing agency or other external partners to execute its digital marketing strategies?
- What are the most significant challenges facing the firm's digital marketing efforts, and how can this role help address them?
ASSUMPTION: The candidate should prepare thoughtful and insightful questions to ask during the interview, demonstrating their interest in the role and the firm's marketing efforts.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant PPC campaign management experience and skills
- Prepare for the interview by researching the firm's services, values, and marketing strategies
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
