📌 Core Information
🔹 Job Title: Digital Marketing Specialist, SEM
🔹 Company: Avantor
🔹 Location: Remote (EU region focus)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (EU region focus)
🚀 Job Overview
Key aspects of this role include:
- Deploying and analyzing digital marketing initiatives in Paid Search (PPC) and Display Advertising
- Supporting SEM strategy and campaign building
- Identifying keywords, creating ad copy, and optimizing campaigns for maximum ROI
- Collaborating with business stakeholders to optimize campaigns across various product and subject areas
- Staying up-to-date with advertising trends and PPC strategies
ASSUMPTION: This role requires a strong understanding of several e-marketing channels and best practices for SEM, SEO, and content marketing. The ideal candidate will have experience working with large datasets and e-commerce companies.
📋 Key Responsibilities
✅ Support Search Engine Marketing strategy and deployment
✅ Assist with building SEM campaigns
✅ Identify keywords, place them with the correct match type in Google ads, and identify the best final URL for conversion
✅ Analyze customer behavior/heatmaps on Google Analytics to identify opportunities for ads
✅ Create personalized ad copy to ensure relevant and targeted communication with customers
✅ Build analytics dashboards for SEM campaigns, analyze results, and recommend action items for campaigns
✅ Perform topic and keyword research using SEO/SEM tools such as SEMrush, Moz Pro, Google Ads, and all other PPC marketing activities
✅ Work with business stakeholders to optimize campaigns across a variety of product and subject areas
✅ Identify trends and insights to achieve ROI in paid search campaigns
✅ Support the Digital Marketing team with paid advertising projects as needed to maximize ROI, drive traffic, and drive customer growth
✅ Ability to build dashboards reporting on paid advertising metrics and deliver actionable insights
✅ Staying up-to-date on latest advertising trends and PPC strategies
ASSUMPTION: This role requires strong analytical and communication skills, as well as the ability to multitask and prioritize in a fast-paced environment.
🎯 Required Qualifications
Education: A Bachelor's Degree in Marketing, Communications, or a related field
Experience: A minimum of 5 years of hands-on experience in Search Engine Marketing (SEM)
Required Skills:
- Google Ads/Bing Ads (any): keyword research, ad copy writing, and managing search ad campaigns
- Google Ads Editor: working knowledge of campaign, keywords, and ad management
- Google Analytics and/or any other analytics tools
- Google Search Console, SEMrush, and/or any other SEO tools like Moz, AHREFs, etc.
- Spreadsheet Tools/SQL: basic data analysis, reporting, pivot tables, etc.
- Content & Ad Copy Writing: ability to write high-quality short-form content (say, 200-250 words) and ad copy
Preferred Skills:
- Worked with large datasets (1 million+) in Excel and/or SQL
- Worked with e-Commerce companies, familiarity with eCommerce metrics
ASSUMPTION: This role requires excellent written and verbal communication skills, as well as the ability to stick to deadlines, be highly organized, and detail-oriented.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Benefits may vary based on the specific location and employment arrangement.
📌 Applicant Insights
🔍 Company Context
Industry: Chemical Manufacturing
Company Size: 1,001-5,000 employees
Founded: 1970 (as NuSil Technology, LLC)
Company Description:
- In 2016, NuSil Technology, LLC merged with Avantor, a global supplier of ultra-high-purity materials for the life sciences and advanced technology markets, to create the global leader in ultra-high-purity materials for the biomaterials and advanced technology markets.
- The NuSil™ brand has set the global standard in medical and space-grade silicones for over 35 years, advancing purity and quality while redefining expectations in customer care.
Company Specialties:
- Silicone
- Advanced Materials
- Biomaterials
- and Lubricious Silicones
Company Website: nusil.com
ASSUMPTION: Avantor is a global company with a strong focus on innovation and customer care. This role offers the opportunity to work with a diverse team and contribute to cutting-edge research and development in the life sciences and advanced technology industries.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Digital Marketing Manager or a similar role within the organization.
Work Arrangement: Remote (EU region focus) with occasional travel for meetings and events.
Growth Opportunities:
- Potential advancement to a Senior Digital Marketing Specialist or similar role as experience and performance grow
- Opportunities to expand skills and knowledge in digital marketing and related fields
- Possibility to work on international projects and collaborate with global teams
ASSUMPTION: This role offers significant growth potential and the opportunity to work on high-impact projects with a global leader in the life sciences and advanced technology industries.
🌍 Location & Work Environment
Office Type: Remote (EU region focus)
Office Location(s): Kriftel, Hannover, Dresden, Darmstadt, Milan, Cambridge, Basingstoke, Reading, Leicestershire, France, Austria
Geographic Context:
- Kriftel, Germany: A small town near Frankfurt with a low cost of living and easy access to nature
- Hannover, Germany: The capital of Lower Saxony, known for its rich history, cultural attractions, and vibrant tech industry
- Dresden, Germany: The capital of Saxony, famous for its baroque and rococo city center, museums, and historic buildings
- Darmstadt, Germany: A city in the state of Hesse, known for its technical universities and research institutions
- Milan, Italy: The second-most populous city in Italy, a global hub for fashion, design, and finance
- Cambridge, United Kingdom: A university city with a rich history, known for its prestigious academic institutions and tech industry
- Basingstoke, United Kingdom: A town in Hampshire with a thriving business community and easy access to London
- Reading, United Kingdom: A large town in Berkshire, known for its tech industry, shopping, and cultural attractions
- Leicestershire, United Kingdom: A county in the East Midlands region, known for its diverse industries and rural landscapes
- France: A country in Western Europe, known for its rich culture, history, and diverse landscapes
- Austria: A landlocked country in Central Europe, known for its alpine landscapes, rich history, and cultural attractions
Work Schedule: Full-time (37.5 hours per week) with flexible hours to accommodate different time zones within the EU region.
ASSUMPTION: This role offers a remote work arrangement with the flexibility to work from any of the listed locations or other EU-based offices.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth technical interview
- Final interview with hiring manager or panel
- Background check and offer
Key Assessment Areas:
- Technical skills in SEM, PPC, and related tools
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of SEM strategies and PPC best practices
- Demonstrate your ability to analyze data and draw insights from it
- Prepare questions to ask the interviewer about the role, team, and company
ATS Keywords: SEM, PPC, Google Ads, Google Analytics, SEO, keyword research, ad copywriting, data analysis, campaign optimization, ROI, digital marketing, EU region, remote work
ASSUMPTION: The application process for this role may vary based on the specific location and hiring manager. It is essential to follow the application instructions provided and tailor your application materials to the specific role and company.
🛠️ Tools & Technologies
- Google Ads/Bing Ads (any)
- Google Ads Editor
- Google Analytics
- Google Search Console
- SEMrush, Moz Pro, or other SEO tools
- Spreadsheet Tools/SQL
- Content & Ad Copy Writing
ASSUMPTION: This role requires proficiency in various digital marketing tools and technologies. Familiarity with additional tools and platforms may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Integrity
- Collaboration
- Excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest advertising trends and PPC strategies?
- Can you provide an example of a time when you optimized a PPC campaign to improve ROI?
- How do you approach working with large datasets and identifying trends and insights?
ASSUMPTION: This role requires a strong cultural fit with the company's values and work style. Candidates should be able to thrive in a fast-paced, collaborative environment and demonstrate a strong commitment to innovation, customer focus, and excellence.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities in a fast-paced environment
- Working with large datasets and identifying trends and insights
- Collaborating with stakeholders across different time zones and cultures
- Keeping up with the latest advertising trends and PPC strategies
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role differs from other digital marketing roles in its focus on Paid Search and Display Advertising, as well as its requirement for a strong understanding of SEM strategies and PPC best practices.
- In the EU region, this role may require additional language skills and cultural sensitivity to effectively communicate with customers and stakeholders.
- Career progression in this role may lead to opportunities in digital marketing management, strategy, or consulting.
ASSUMPTION: This role offers a unique opportunity to specialize in Paid Search and Display Advertising and develop expertise in SEM strategies and PPC best practices.
📝 Sample Projects
- Optimizing a PPC campaign for a new product launch in the EU region
- Analyzing customer behavior data to identify opportunities for targeted advertising
- Developing a comprehensive dashboard to track and optimize SEM campaign performance
ASSUMPTION: This role offers the opportunity to work on high-impact projects with a global leader in the life sciences and advanced technology industries, driving meaningful results and contributing to the company's success.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the SEM team currently, and how can this role help address them?
- How does this role collaborate with other teams within the organization, such as product management or content creation?
- What opportunities are there for professional development and growth within the digital marketing team?
- How does the company support work-life balance for remote employees?
- What are the company's plans for expanding its digital marketing efforts in the EU region and beyond?
ASSUMPTION: Asking thoughtful, relevant questions during the interview demonstrates your interest in the role and the company, and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://careers.avantorsciences.com/global/en/job/R-166122/Digital-Marketing-Specialist-SEM
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for a phone or video screening to assess your technical skills and cultural fit
- Prepare for an in-depth technical interview to demonstrate your SEM and PPC expertise
- Prepare questions to ask the interviewer about the role, team, and company
- Follow up with the hiring manager after the interview to express your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
