📌 Core Information
🔹 Job Title: Digital Marketing Strategist
🔹 Company: Kendago
🔹 Location: Israel
🔹 Job Type: Full-time
🔹 Category: Digital Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote (Israel only)
🚀 Job Overview
Key aspects of this role include:
- Conducting in-depth market research and analyzing performance data
- Planning and managing A/B testing strategies across funnel stages
- Collaborating with cross-functional teams to build and optimize winning campaigns
- Supporting funnel growth through strategic testing ideas
- Working in a fast-paced, global environment with leading brands
ASSUMPTION: This role requires a strong analytical mindset and strategic thinking to drive results in a dynamic, data-driven environment.
📋 Key Responsibilities
✅ Conduct in-depth research on markets, audience behavior, competitors, and emerging trends
✅ Analyze performance data from past campaigns to identify actionable insights
✅ Plan and manage A/B testing strategies across funnel stages, focusing on messaging and creatives
✅ Collaborate closely with PPC, Creative, CRO, and Analytics teams to build and optimize winning campaigns
✅ Support funnel growth by developing and implementing strategic testing ideas
ASSUMPTION: This role involves continuous learning and adaptation to new trends and data insights.
🎯 Required Qualifications
Education: Bachelor’s degree or MBA preferred
Experience: 1.5+ years of experience in digital marketing strategy or a similar role
Required Skills:
- Strong analytical skills and ability to interpret marketing and performance data
- Experience with performance funnels and A/B testing
- Strategic thinking with a creative mindset and attention to detail
- Excellent communication and project management skills
- High-level English (both written and spoken)
- Ability to work independently and collaboratively in a fast-paced environment
- Proactive, curious, and a team player
Preferred Skills:
- Certifications in digital marketing (e.g., Google, Meta)
ASSUMPTION: While a degree or certification is preferred, relevant experience and skills are more important for success in this role.
💰 Compensation & Benefits
Salary Range: Industry standard for a Digital Marketing Strategist role in Israel is around ₪150,000 - ₪200,000 per year (USD $45,000 - $60,000).
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Global work environment with leading brands
Working Hours: Full-time, 40 hours per week, with flexible hours and remote work options available.
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Kendago operates in the competitive and dynamic AdTech industry, focusing on direct response advertising for leading global brands.
Company Size: Kendago is a mid-sized company with 51-200 employees, providing a collaborative and agile work environment.
Founded: Kendago was founded in 2006 and has since grown into a global leader in direct response advertising.
Company Description:
- Kendago is a global AdTech leader, powered by AI and Big Data
- The company leverages its full range of digital optimization and creative technologies to profitably scale DTC brands
- Kendago's AI and Big Data platform, ADvice, enables experts to reach and maintain unmatched performance for large-scale, global media campaigns
Company Specialties:
- Digital Marketing
- Innovative Products
- Online Advertising
- Global Reach
- Traffic Optimization
- High Conversions
- Sales Funnels
- Advanced Analytics
- Affiliate Campaigns
- Monetization Strategies
- PPC
- Paid Traffic
- Facebook Advertising
- Google Adwords
- Digital Performance Advertising
- Conversion Rate Optimization
- Creative Services
- Display Advertising
- Consulting & Strategic Services
- Instagram Advertising
- and CRO
Company Website: www.kendago.com
ASSUMPTION: Kendago's focus on AI and Big Data enables the company to stay at the forefront of the AdTech industry and provide cutting-edge solutions to its clients.
📊 Role Analysis
Career Level: This role is an entry to mid-level position, offering opportunities for growth and development within the digital marketing field.
Reporting Structure: The Digital Marketing Strategist will report directly to the Marketing Manager and collaborate with cross-functional teams, including PPC, Creative, CRO, and Analytics.
Work Arrangement: This role offers remote work options, with a focus on results rather than hours worked.
Growth Opportunities:
- Advancement to Senior Digital Marketing Strategist or Team Lead roles
- Expansion into other areas of digital marketing or management
- International assignments or project management opportunities
ASSUMPTION: Kendago's global presence and diverse client base provide ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Kendago's headquarters is located in Kiryat Ono, Israel, with remote work options available.
Office Location(s): Shlomo Hamelech 37, Kiryat Ono, TLV Area, IL
Geographic Context:
- Israel has a thriving tech industry and a strong focus on innovation
- The TLV Area offers a vibrant cultural scene and a high quality of life
- Kiryat Ono is a suburban city with easy access to Tel Aviv and other major urban centers
Work Schedule: Full-time, 40 hours per week, with flexible hours and remote work options available.
ASSUMPTION: The remote work option allows for a better work-life balance and increased flexibility for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the Marketing Manager
- Case study or project presentation (if applicable)
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Analytical skills and data interpretation
- Strategic thinking and creativity
- Communication and presentation skills
- Cultural fit and team collaboration
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience and achievements in digital marketing strategy
- Demonstrate a strong understanding of performance funnels and A/B testing
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and adaptability
ATS Keywords: Digital Marketing Strategy, Analytical Skills, Performance Funnels, A/B Testing, Strategic Thinking, Creative Mindset, Attention to Detail, Communication Skills, Project Management, Team Collaboration, Proactivity, Curiosity, Bachelor’s Degree, MBA, Digital Marketing Certifications, High-Level English
ASSUMPTION: Kendago's application process is designed to assess the candidate's skills, experiences, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- Optimizely or other A/B testing platforms
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and the project, but a strong foundation in digital marketing and analytics is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
- Results-oriented and accountable
Work Style:
- Agile and adaptable
- Results-driven and proactive
- Strong communicator and team player
- Comfortable working in a fast-paced, dynamic environment
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in digital marketing?
- Can you describe a time when you had to analyze complex data to make strategic decisions?
- How do you approach collaboration and communication with cross-functional teams?
ASSUMPTION: Kendago values candidates who are data-driven, results-oriented, and able to thrive in a dynamic, collaborative environment.
⚠️ Potential Challenges
- Keeping up with the fast-paced, ever-changing digital marketing landscape
- Managing multiple projects and priorities in a dynamic work environment
- Collaborating effectively with cross-functional teams across different time zones
- Adapting to new tools, technologies, and client requirements
ASSUMPTION: These challenges can be overcome through continuous learning, strong communication, and a results-driven approach.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on data analysis and strategic testing
- Kendago's global presence and diverse client base offer unique opportunities for growth and exposure to different industries
- This role provides a strong foundation in digital marketing strategy, with opportunities for advancement into senior roles or other areas of digital marketing
ASSUMPTION: While this role shares similarities with other digital marketing positions, its focus on data-driven strategy and global client base sets it apart.
📝 Sample Projects
- Developing and implementing a comprehensive A/B testing strategy for a global e-commerce client
- Conducting market research and analysis to identify new opportunities for a leading tech brand
- Optimizing the performance funnel for a SaaS client, resulting in a 20% increase in conversions
ASSUMPTION: These sample projects demonstrate the strategic and data-driven nature of the Digital Marketing Strategist role at Kendago.
❓ Key Questions to Ask During Interview
- How does Kendago support the professional growth and development of its employees?
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Kendago foster a culture of innovation and creativity in its approach to digital marketing?
- What are the most significant challenges facing the company or the industry, and how can this role contribute to addressing them?
- How does Kendago approach work-life balance and employee well-being?
ASSUMPTION: These questions help candidates better understand Kendago's company culture, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for the interview by researching Kendago's company values and client base
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
