📌 Core Information
🔹 Job Title: Digital Marketing Strategist
🔹 Company: Private Equity Insights
🔹 Location: London, United Kingdom
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Not remote (100% in-person at London office)
🚀 Job Overview
Key aspects of this role include:
- Defining and executing digital marketing strategies for Private Equity Insights' global events and platforms
- Managing and growing the company's online presence and community
- Collaborating with cross-functional teams to drive event attendance, brand awareness, and revenue growth
- Analyzing campaign performance and providing data-driven insights to optimize marketing efforts
- Staying updated on industry trends and best practices to continuously improve marketing strategies
ASSUMPTION: This role requires a strong understanding of digital marketing channels, event marketing, and data analysis. The ideal candidate will have experience in a similar role or a related field and be comfortable working in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Develop and implement digital marketing strategies to drive event attendance, brand awareness, and revenue growth
✅ Manage and grow Private Equity Insights' online presence and community across various platforms
✅ Collaborate with cross-functional teams to create and execute integrated marketing campaigns
✅ Analyze campaign performance using relevant metrics and tools, and provide data-driven insights to optimize marketing efforts
✅ Stay updated on industry trends and best practices, and incorporate new strategies and tools as needed
✅ Work closely with the operations team to ensure marketing efforts align with event logistics and objectives
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively with various teams to achieve common goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: Minimum of 1 year of work experience in digital marketing, event marketing, or a related field.
Required Skills:
- Proven experience in digital marketing, with a strong focus on event marketing
- Excellent analytical and data interpretation skills
- Strong project management skills and the ability to manage multiple projects simultaneously
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Fluency in English, with strong written and verbal communication skills
- Proficient in marketing analytics tools (e.g., Google Analytics, social media analytics platforms)
- Knowledge of marketing automation tools (e.g., HubSpot, Marketo) is an asset
Preferred Skills:
- Experience working in the private equity or finance industry
- Familiarity with event management software (e.g., Cvent, Bizzabo)
- Bilingual or multilingual skills
ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a focus on event marketing. Experience in the private equity or finance industry would be an asset but is not required.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per year (based on experience and qualifications). This is an estimate, and the actual salary may vary.
Benefits:
- Opportunity for growth and career progression within the company
- Travel opportunities to attend Private Equity Insights' global events
- Inspiration and guidance from a high-performing team and the company's founder
- Unlimited growth potential in a fast-paced, dynamic environment
Working Hours: Full-time, Monday to Friday, based in Private Equity Insights' London office near Victoria. The role requires working at a fast pace and collaborating in person to create market-leading events throughout the year.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a digital marketing strategist role with 1-2 years of experience in London. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Private Equity Insights is a global community of investors, focusing on connecting industry leaders and decision-makers with active LPs, fund managers, innovative companies, and business leaders. The company aims to foster deal origination, fundraising, and create business opportunities to accelerate growth.
Company Size: Private Equity Insights has 11-50 employees, providing a dynamic and fast-paced work environment where employees can have a real impact on the business.
Founded: 2013, with a mission to foster investor opportunities and debate around the most relevant topics impacting the investment community today.
Company Description:
- Private Equity Insights is a global platform supporting the private equity industry with news, insights, conferences, and networking opportunities
- The company focuses on building large-scale industry media and conference products in sectors such as insurance, finance, retail, etc.
- As of today, Private Equity Insights has organically launched 8 media companies and acquired one
Company Specialties:
- Private Equity
- Networking
- Venture Capital
- Research
- Fundraising
- Capital Allocation
- News
- Investment
- Acquisitions
- Capital Raising
- Insights
- Industry news
- Asset Management
- Private Equity News
- Private Capital
- Hedgefunds
- Capital Investment
- Private Companies
- IPO
- Initial Public Offering
- Funding
- Thought Leadership
- Thought Leader
- Capital Management
- Leveraged Buyout
- Buyout
- and Industry connecting
Company Website: www.pe-insights.com
ASSUMPTION: Private Equity Insights is a dynamic and growing company with a strong focus on industry networking and knowledge sharing. The company's size and industry provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Early to mid-career level, with opportunities for growth and progression within the company
Reporting Structure: This role reports directly to the CEO and founder of Private Equity Insights. The digital marketing strategist will work closely with the operations team and collaborate with various departments to achieve common goals.
Work Arrangement: On-site, full-time role based in Private Equity Insights' London office near Victoria. The role requires working at a fast pace and collaborating in person to create market-leading events throughout the year.
Growth Opportunities:
- Opportunity to take ownership of key business areas and have a real impact on the company's growth and success
- Unlimited growth potential within the company, with a track record of promoting internally
- Invaluable transferable skills development, including interpersonal, research, organization, outreach, and project management skills
ASSUMPTION: This role offers significant opportunities for career growth and development within the company. The ideal candidate will be proactive, ambitious, and eager to take on new challenges and responsibilities.
🌍 Location & Work Environment
Office Type: Private Equity Insights' London office is located near Victoria, offering a modern and collaborative work environment.
Office Location(s): 1 Holbein Place, Sloane Square House, London, England SW1W 8NR, GB
Geographic Context:
- London is a major global city with a thriving financial and private equity industry
- The city offers excellent networking opportunities, cultural attractions, and a high quality of life
- Private Equity Insights' office is conveniently located near Victoria, with easy access to public transportation
Work Schedule: Full-time, Monday to Friday, with a fast-paced work environment that requires collaboration and quick decision-making.
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to thrive in a collaborative, in-person work setting.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-person interviews with the CEO and founder, as well as other team members
- Background and reference checks
Key Assessment Areas:
- Digital marketing skills and experience
- Event marketing experience and understanding
- Analytical and data interpretation skills
- Project management skills
- Communication and collaboration skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing and event marketing experience and skills
- Provide specific examples of your achievements in previous roles, demonstrating your ability to drive results and growth
- Demonstrate your understanding of the private equity industry and Private Equity Insights' mission and values
ATS Keywords: Digital Marketing, Event Marketing, Private Equity, Marketing Strategy, Campaign Management, Data Analysis, Marketing Analytics, Marketing Automation, Event Management Software
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing skills, event marketing experience, and cultural fit with the company. The ideal candidate will be proactive, ambitious, and eager to take on new challenges and responsibilities.
🛠️ Tools & Technologies
- Google Analytics
- Social media analytics platforms (e.g., Hootsuite, Sprout Social)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Event management software (e.g., Cvent, Bizzabo)
ASSUMPTION: The ideal candidate will have experience with relevant marketing analytics and automation tools, as well as event management software. Familiarity with industry-specific tools and platforms is a plus.
👔 Cultural Fit Considerations
Company Values:
- Ambitious and driven
- Collaborative and supportive
- Innovative and forward-thinking
- Results-oriented and accountable
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on achieving goals
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable working at a rapid and intense pace?
- Are you a strong collaborator, able to work effectively with cross-functional teams to achieve common goals?
- Do you have a proven track record of driving results and growth in previous roles, and are you eager to take on new challenges and responsibilities?
ASSUMPTION: The ideal candidate will be proactive, ambitious, and eager to take on new challenges and responsibilities. They will be comfortable working in a fast-paced, dynamic environment and be a strong collaborator, able to work effectively with cross-functional teams to achieve common goals.
⚠️ Potential Challenges
- The role requires working at a fast pace and collaborating in person to create market-leading events throughout the year, which may involve long hours and tight deadlines
- The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to thrive in a collaborative, in-person work setting
- The role may require travel to attend Private Equity Insights' global events
- The company's focus on growth and expansion may result in frequent changes and adaptations to the role and responsibilities
ASSUMPTION: The ideal candidate will be adaptable, open to change, and comfortable working in a fast-paced, dynamic environment. They will be able to thrive in a collaborative, in-person work setting and be open to travel as needed.
📈 Similar Roles Comparison
- This role is unique in its focus on digital marketing for a global private equity community, requiring a strong understanding of both digital marketing channels and event marketing
- Compared to other digital marketing roles, this position offers a unique opportunity to work in a fast-paced, dynamic environment with a strong focus on event marketing and growth
- Career progression in this role may involve taking on additional responsibilities and moving into a leadership or management position within the company
ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, dynamic environment with a strong focus on event marketing and growth. The ideal candidate will be proactive, ambitious, and eager to take on new challenges and responsibilities.
📝 Sample Projects
- Developing and implementing a digital marketing strategy for a global private equity event, including targeted advertising campaigns, social media engagement, and email marketing
- Analyzing campaign performance using relevant metrics and tools, and providing data-driven insights to optimize marketing efforts and drive event attendance and revenue growth
- Collaborating with the operations team to ensure marketing efforts align with event logistics and objectives, and providing regular updates on campaign progress and performance
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the digital marketing strategist role at Private Equity Insights. The ideal candidate will have experience in similar projects and be able to provide specific examples of their achievements in previous roles.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth strategy and how this role fits into that plan?
- How does the digital marketing team collaborate with other departments, such as operations and sales, to achieve common goals?
- What opportunities are there for career growth and development within the company?
- How does the company support work-life balance, and what resources are available to help employees manage their time effectively?
- What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the work environment and company culture?
ASSUMPTION: These key questions are designed to help the candidate better understand the company's growth strategy, work environment, and culture. The ideal candidate will be proactive, ambitious, and eager to take on new challenges and responsibilities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Private Equity Insights - Digital Marketing Strategist
- Tailor your resume and cover letter to highlight your digital marketing and event marketing experience and skills
- Provide specific examples of your achievements in previous roles, demonstrating your ability to drive results and growth
- Demonstrate your understanding of the private equity industry and Private Equity Insights' mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
