📌 Core Information
🔹 Job Title: Digital Marketing Strategist
🔹 Company: IDEX Corporation
🔹 Location: Ocala, Florida (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies for IDEX Fire & Safety NA
- Managing paid marketing campaigns across multiple channels
- Optimizing campaign performance through A/B testing and data analysis
- Collaborating with cross-functional teams to create and implement marketing initiatives
- Monitoring and reporting on key performance indicators (KPIs)
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making. The ideal candidate will have experience in digital marketing, particularly in paid advertising and web analytics.
📋 Key Responsibilities
✅ Lead the application of overall IDEX Fire & Safety NA marketing strategy to specific digital marketing strategies
✅ Develop and execute digital marketing initiatives and budget
✅ Plan and execute digital marketing campaign creation, specifically creative assets
✅ Design and implement cohesive user journeys from initial ad click through to landing page visits, form submissions, and automated email sequences
✅ Stay updated on industry trends and emerging technologies to optimize campaign effectiveness
✅ Allocate budgets effectively across channels to align with the company's short-term and long-term goals
✅ Collaborate with other marketing team members and finance team members in reviewing, processing, and evaluating digital marketing invoices and overall spend
✅ Build, execute, and analyze audience and creative A/B testing to generate actionable insights and improve ongoing campaign performance
✅ Coordinate reporting automation, website tracking, and conversion tracking to support campaign performance assessment
✅ Supervise and manage external marketing resources
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication and collaboration skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 3-5 years of experience in digital marketing, performance marketing, or a similar role
Required Skills:
- Proven experience with paid advertising platforms such as Google Ads, Meta Ads Manager, and Bing Ads
- Proficiency in Web Analytics tools such as Google Analytics and Looker
- A strong attention to detail with exceptional organizational skills
- A data-driven, results-oriented mindset with the ability to leverage analytics for decision-making
- Solid experience with A/B testing and campaign optimization
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the manufacturing industry
ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of driving results through data-driven strategies are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (based on industry standards for a digital marketing strategist with 3-5 years of experience)
Benefits:
- Medical, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: IDEX Corporation operates in the machinery manufacturing industry, with a focus on industrial infrastructure applications, health and science technologies, industrial and municipal fire and rescue, fluid and metering technologies, and scientific fluidics.
Company Size: IDEX Corporation has 5,001-10,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: IDEX Corporation was founded in 1987 and has since grown to become a global provider of mission-critical components and technologies.
Company Description:
- IDEX is a company that touches lives in various ways, with products used in everyday activities, such as automotive safety, medical diagnostics, and fire rescue equipment.
- The company operates through three segments: Fluid & Metering Technologies, Health & Science Technologies, and Fire & Safety/Diversified Products.
- IDEX is committed to providing trusted solutions that improve lives around the world.
Company Specialties:
- Industrial infrastructure applications
- Health and science technologies
- Industrial and municipal fire and rescue
- Fluid and metering technologies
- Scientific fluidics
Company Website: http://www.idexcorp.com
ASSUMPTION: Working at IDEX Corporation offers the opportunity to be part of a global organization with a diverse range of products and industries, providing exposure to various aspects of business and potential career growth.
📊 Role Analysis
Career Level: This role is suitable for a mid-level digital marketing professional looking to grow their career in a dynamic and data-driven environment.
Reporting Structure: The Digital Marketing Strategist reports directly to the Director of Marketing and works closely with cross-functional teams, including sales, product management, and other marketing specialists.
Work Arrangement: This role is primarily on-site, with remote flexibility for certain tasks and projects. The work arrangement allows for a balance between collaboration and independent work.
Growth Opportunities:
- Expanding skills and knowledge in digital marketing and related fields
- Gaining experience working with a diverse range of products and industries
- Potential for career progression within the marketing department or other areas of the business
ASSUMPTION: This role offers opportunities for professional growth and development, with exposure to various aspects of the business and potential career advancement.
🌍 Location & Work Environment
Office Type: The primary office is located in Ocala, Florida, with additional offices in Shelby, North Carolina, and Wooster, Ohio. The work environment is collaborative and supportive, with a focus on teamwork and open communication.
Office Location(s): Ocala, Florida (primary); Shelby, North Carolina; Wooster, Ohio
Geographic Context:
- Ocala, Florida: A city in central Florida with a population of approximately 60,000, offering a mix of urban and rural living with easy access to outdoor recreation and cultural attractions.
- Shelby, North Carolina: A city in western North Carolina with a population of around 20,000, known for its historic downtown and proximity to the Blue Ridge Mountains.
- Wooster, Ohio: A city in northeast Ohio with a population of approximately 27,000, located near several major metropolitan areas and offering a mix of urban and rural living.
Work Schedule: The typical work schedule is Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for remote work and adjusted hours as needed.
ASSUMPTION: The work environment at IDEX Corporation is collaborative and supportive, with a focus on teamwork and open communication. The geographic context of the office locations offers a mix of urban and rural living, with access to various cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition Team
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and experience
- Data analysis and interpretation skills
- Communication and collaboration abilities
- Problem-solving and critical thinking skills
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience align with the required qualifications
- Prepare for interview questions that focus on your digital marketing expertise, data analysis skills, and ability to work collaboratively with cross-functional teams
ATS Keywords: Digital Marketing, Paid Advertising, Google Ads, Meta Ads Manager, Bing Ads, Web Analytics, Google Analytics, Looker, A/B Testing, Campaign Optimization, Budget Management, Collaboration, Communication, Data Analysis, Creative Strategy, Performance Marketing
ASSUMPTION: The application process at IDEX Corporation is designed to assess the candidate's digital marketing expertise, data analysis skills, and ability to work collaboratively with cross-functional teams. By tailoring your application materials and preparing for interview questions, you can demonstrate your qualifications and increase your chances of success.
🛠️ Tools & Technologies
- Paid advertising platforms: Google Ads, Meta Ads Manager, Bing Ads
- Web Analytics tools: Google Analytics, Looker
- Marketing automation tools (preferred): HubSpot, Marketo, or similar
- Project management tools: Asana, Trello, or similar
- Collaboration tools: Microsoft Office Suite, Google Workspace, or similar
ASSUMPTION: Familiarity with the listed tools and technologies is preferred, but not required. Candidates with experience in similar tools or a willingness to learn new platforms are encouraged to apply.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards and acting with honesty and fairness
- Respect: Valuing and appreciating the diversity of our employees and fostering an inclusive work environment
- Excellence: Pursuing continuous improvement and delivering high-quality results
- Accountability: Taking responsibility for our actions and delivering on our commitments
- Collaboration: Working together to achieve common goals and drive success
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
- Proactive and innovative
Self-Assessment Questions:
- Do you have a strong attention to detail and exceptional organizational skills?
- Are you comfortable working with data and using it to inform decision-making?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Candidates who align with IDEX Corporation's values and work style are more likely to succeed in the role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with a diverse range of products and industries, each with its unique marketing requirements
- Keeping up with industry trends and emerging technologies in digital marketing
- Balancing on-site and remote work responsibilities
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Digital Marketing Manager: Responsible for developing and executing overall marketing strategies, with a focus on digital channels. This role may have more strategic responsibilities and less tactical execution than the Digital Marketing Strategist role.
- Performance Marketing Specialist: Focused on driving results through data-driven optimization of paid advertising campaigns. This role may have less strategic responsibility and more tactical execution than the Digital Marketing Strategist role.
- Career progression: The Digital Marketing Strategist role offers opportunities for growth and development, with potential career paths including senior marketing roles, marketing management, or other leadership positions within the marketing department or other areas of the business.
ASSUMPTION: The Digital Marketing Strategist role offers a unique blend of strategic and tactical responsibilities, with opportunities for growth and development in a dynamic and data-driven environment.
📝 Sample Projects
- Developing and executing a paid advertising campaign to drive brand awareness for a new product launch
- Optimizing the conversion rate of an e-commerce website through A/B testing and data analysis
- Collaborating with cross-functional teams to create and implement a marketing campaign that generates leads and drives sales for an established product line
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for growth and development in the Digital Marketing Strategist role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing initiatives for the products and industries served by IDEX Fire & Safety NA?
- How does the Digital Marketing Strategist role collaborate with other marketing team members and cross-functional teams?
- What are the key performance indicators (KPIs) used to measure the success of digital marketing campaigns, and how are they tracked and reported?
- What opportunities are there for professional growth and development within the marketing department or other areas of the business?
- How does IDEX Corporation support work-life balance and employee well-being?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment, team dynamics, and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant digital marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience align with the required qualifications
- Prepare for interview questions that focus on your digital marketing expertise, data analysis skills, and ability to work collaboratively with cross-functional teams
- Follow up with the Talent Acquisition Team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
