Digital Marketing Strategist, BAUM Global Brand Unit

📌 Core Information

🔹 Job Title: Digital Marketing Strategist, BAUM Global Brand Unit

🔹 Company: Shiseido

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: Staff

🔹 Category: Marketing

🔹 Date Posted: 2025-05-27

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing plans for the BAUM brand in the Japanese market.
• Collaborating with internal teams and external partners to optimize marketing strategies based on data analysis and performance metrics.
• Managing suppliers and budgets effectively.
• Analyzing market trends and consumer behavior to inform marketing strategies.
• Working in a dynamic, innovative environment that values collaboration, hands-on approach, and big thinking.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a passion for beauty and lifestyle trends. Candidates should be comfortable working in a fast-paced, data-driven environment and collaborating with diverse teams.

📋 Key Responsibilities

✅ Lead the development and execution of integrated marketing plans for the BAUM brand in the Japanese market.

✅ Collaborate with internal teams and external partners to optimize marketing strategies based on data analysis and performance metrics.

✅ Manage suppliers and budgets effectively to maximize marketing impact and efficiency.

✅ Analyze market trends and consumer behavior to inform marketing strategies and identify new opportunities.

✅ Monitor and report on marketing campaign performance, providing insights and recommendations for continuous improvement.

ASSUMPTION: The role may require occasional travel to attend industry events or meet with partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 2-5 years of experience in brand marketing, digital marketing, or a related field. Experience in beauty or lifestyle industries is a plus.

Required Skills:

• Proven track record in brand marketing and digital marketing.
• Strong analytical skills and data-driven decision-making.
• Excellent communication and collaboration skills.
• Familiarity with Google Analytics and marketing analytics tools.
• Experience managing suppliers and budgets.
• Fluency in Japanese and English.

Preferred Skills:

• Experience in the beauty or lifestyle industry.
• Familiarity with Chinese and/or Korean markets.
• Knowledge of CRM and marketing automation tools.

ASSUMPTION: Candidates with a strong understanding of the Japanese market and consumer behavior will be highly valued.

💰 Compensation & Benefits

Salary Range: ¥4,000,000 - ¥6,000,000 per year (industry standard for this role, experience level, and location)

Benefits:

• Comprehensive health insurance and pension plans.
• Generous vacation and holiday leave.
• Performance-based bonuses and stock options.
• Access to company discounts on Shiseido products.
• Opportunities for professional development and career growth.

Working Hours: Full-time (40 hours per week) with flexible working arrangements based on team needs and project timelines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Personal Care Product Manufacturing

Company Size: 10,001+ employees

Founded: 1872 (as Shiseido Pharmaceutical Co., Ltd.)

Company Description:

• Shiseido is a global leader in the beauty industry, with a portfolio of iconic brands including SHISEIDO, NARS, Clé de Peau Beauté, and BAUM.
• The company is committed to creating innovative beauty solutions that meet the diverse needs of consumers worldwide.
• Shiseido's mission is to offer solutions to social problems and achieve a sustainable society through beauty innovations.

Company Specialties:

• Prestige and luxury beauty products.
• Fragrance and skincare innovation.
• Art and design-driven product development.
• Japanese aesthetic and luxury market expertise.
• Global brand management and marketing.

Company Website: https://corp.shiseido.com/en/

ASSUMPTION: Shiseido's extensive global presence and diverse brand portfolio offer unique opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to senior marketing role with potential for growth into management or specialized positions within the company.

Reporting Structure: This role reports directly to the Group Manager of the BAUM Global Brand Unit and collaborates with various internal teams and external partners.

Work Arrangement: On-site, full-time position with occasional remote work or flexible hours based on project needs and team collaboration.

Growth Opportunities:

• Advancement to management or senior marketing roles within the company.
• Specialization in specific brand management or marketing channels.
• International assignments or expatriate opportunities within the global organization.

ASSUMPTION: Successful candidates will have the opportunity to work on high-profile campaigns and collaborate with industry-leading professionals, contributing to their personal and professional growth.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with open-plan work areas and dedicated meeting rooms.

Office Location(s): Shiseido's headquarters in Minato-ku, Tokyo, with additional offices in Hamamatsucho, Tokyo, and other global locations.

Geographic Context:

• The role is based in Tokyo, Japan's capital and largest city, offering a vibrant and multicultural work environment.
• Tokyo is known for its rich history, diverse culture, and cutting-edge technology, providing a dynamic backdrop for the role.
• The city's extensive public transportation network and convenient access to international airports make it an ideal location for global business operations.

Work Schedule: Standard Japanese business hours (9:00 AM - 5:30 PM) with flexibility for remote work or adjusted hours based on team needs and project timelines.

ASSUMPTION: The dynamic and fast-paced work environment may require occasional overtime or weekend work to meet project deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth behavioral and technical interviews to evaluate problem-solving skills, marketing expertise, and analytical abilities.
• Final interviews with senior leadership to discuss career aspirations and assess long-term fit within the organization.

Key Assessment Areas:

• Strategic marketing planning and execution.
• Data analysis and interpretation skills.
• Budget management and cost-efficiency strategies.
• Cross-functional collaboration and stakeholder management.
• Adaptability to a dynamic, fast-paced work environment.

Application Tips:

• Highlight relevant marketing experience and achievements in your resume and cover letter.
• Demonstrate your understanding of the Japanese market and consumer behavior in your application materials.
• Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability.
• Research Shiseido's brand portfolio and marketing strategies to show your enthusiasm for the role and the company.

ATS Keywords: Brand Marketing, Digital Marketing, Marketing Strategy, Data Analysis, Budget Management, Supplier Management, Japanese Market, Beauty Industry, Luxury Brand, Global Brand Management

ASSUMPTION: Shiseido's application process may vary depending on the specific role and location, so it's essential to monitor the company's careers portal for updates and follow the instructions provided in the job listing.

🛠️ Tools & Technologies

• Google Analytics
• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, Zoho CRM)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello)
• Social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and teams the candidate works with within the organization.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Customer-centricity
• Integrity and respect
• Accountability and continuous learning

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and accountable

Self-Assessment Questions:

• How do you approach data analysis and interpretation to inform marketing strategies?
• Can you provide an example of a successful marketing campaign you've led, and how you managed stakeholders and resources to achieve your objectives?
• How do you stay up-to-date with industry trends and consumer behavior in the beauty and lifestyle sectors?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Shiseido's values and work style, as well as a passion for the beauty industry and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities in a fast-paced environment.
• Adapting to changing market trends and consumer behavior in real-time.
• Balancing data-driven decision-making with creative and innovative marketing strategies.
• Managing budgets and resources effectively to maximize marketing impact and efficiency.
• Navigating a large, complex organization with diverse brand portfolios and global operations.

ASSUMPTION: Successful candidates will be able to thrive in a dynamic and challenging work environment, and demonstrate resilience and adaptability in the face of obstacles and setbacks.

📈 Similar Roles Comparison

• This role is unique in its focus on the BAUM brand and the Japanese market, but may share similarities with other marketing roles within the company or the broader beauty industry.
• Candidates with experience in global brand management, digital marketing, or related fields may find this role appealing due to its focus on strategy, data analysis, and cross-functional collaboration.
• Career paths for similar roles may include progression to senior marketing roles, brand management positions, or specialized marketing channels within the company.

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on the BAUM brand and the Japanese market sets it apart and offers a distinct opportunity for career growth and development.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for the BAUM brand's launch in the Japanese market, including digital and social media campaigns, influencer partnerships, and event activations.
• Analyzing market data and consumer behavior to identify trends and opportunities for the BAUM brand, and developing targeted marketing campaigns to capitalize on these insights.
• Managing supplier relationships and negotiating contracts to secure optimal resources and pricing for BAUM brand marketing campaigns and product launches.

ASSUMPTION: Successful candidates will have experience working on similar projects and demonstrate a strong understanding of the beauty industry, consumer behavior, and marketing trends in the Japanese market.

❓ Key Questions to Ask During Interview

• How does the BAUM brand fit into Shiseido's global portfolio, and what are the key marketing challenges and opportunities for this brand in the Japanese market?
• Can you describe the company's approach to data-driven marketing, and how does this role contribute to that strategy?
• How does Shiseido support the professional development and career growth of its marketing employees?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be evaluated during this period?
• How does Shiseido foster a culture of innovation and creativity, and what opportunities are there for me to contribute to this aspect of the company's success?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and shows that you have done your research and are prepared for the interview.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://careers.shiseido.com/job/Tokyo-Digital-Marketing-Strategist%2C-BAUM-Global-Brand-Unit-13/120788501/
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, and demonstrate your understanding of the Japanese market and consumer behavior.
• Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability, and practice your responses using the STAR method (Situation, Task, Action, Result).
• Research Shiseido's brand portfolio and marketing strategies to show your enthusiasm for the role and the company, and prepare questions to ask during the interview.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.