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Digital Marketing Strategist

No Joke Marketing
Full-time
On-site
Johannesburg, Gauteng, South Africa

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Strategist

πŸ”Ή Company: No Joke Marketing

πŸ”Ή Location: Fully Remote

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 3, 2025

πŸ”Ή Experience Level: Mid-Level (2-5 years)

πŸ”Ή Remote Status: Fully Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing end-to-end digital marketing strategies
  • Managing multi-channel campaigns across email, paid media, SEO, and web
  • Optimizing performance and improving conversions across various platforms
  • Collaborating with cross-functional teams to create marketing initiatives that scale and convert

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable results and continuous improvement.

πŸ“‹ Key Responsibilities

βœ… Own the development and execution of end-to-end digital marketing strategies that support revenue and lead-generation goals

βœ… Stay on top of industry trends, competitor activity, and evolving digital channels to continuously enhance performance

βœ… Collaborate on quarterly and annual planning with leadership

βœ… Launch, monitor, and optimize multi-channel campaigns across email, paid media, SEO, and web

βœ… Manage ad spend and improve conversions across platforms like Google Ads, Meta, and LinkedIn

βœ… Build email nurturing sequences with automation, segmentation, and A/B testing

βœ… Track and report on KPIs across traffic, lead generation, cost per lead, and conversion

βœ… Present actionable insights and marketing ROI to leadership regularly

βœ… Audit and refine campaign assets and marketing funnels for better efficiency

βœ… Work closely with Sales to align strategies and ensure consistent lead quality

βœ… Partner with internal and external creatives to deliver strong content across all touchpoints

βœ… Support adoption and optimization of tools like CRM, landing pages, heatmaps, and analytics platforms

ASSUMPTION: This role requires a strong understanding of digital marketing channels, tools, and best practices to effectively manage campaigns and drive results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years in digital marketing, ideally within B2B or high-growth environments

Required Skills:

  • Proven success in executing lead-gen campaigns and improving CPL/CTR/ROI metrics
  • Deep understanding of CRM systems (Go High Level, HubSpot, etc.), marketing automation, and paid media strategy
  • Hands-on experience with Google Analytics (GA4), SEO/SEM, and A/B testing

Preferred Skills:

  • Experience with specific marketing tools and platforms mentioned in the job description
  • Familiarity with the company's industry or target audience

ASSUMPTION: Candidates with a strong analytical mindset, creativity, and a proven track record in digital marketing will be well-suited for this role.

πŸ’° Compensation & Benefits

Salary Range: $1,500 - $2,600 per month (based on experience and performance)

Benefits:

  • Learning resources and professional certifications
  • Internal leadership development opportunities
  • Access to tools and platforms required for the role

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level digital marketing roles in remote positions. Final compensation will be determined based on the candidate's experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: Small (11-50 employees) - A smaller company size may offer more opportunities for growth and impact but could also have less established processes and resources.

Founded: 2014 - No Joke Marketing has been in operation for over a decade, providing ample opportunities for learning and growth.

Company Description:

  • No Joke Marketing is a high-performing marketing team driven by growth, impact, and meaningful connection.
  • The company specializes in creating momentum through innovative, full-funnel marketing campaigns.
  • They focus on delivering results that align with big-picture business goals.

Company Specialties:

  • Digital Marketing
  • Lead Generation
  • Campaign Management
  • Performance Optimization

Company Website: http://nojokemarketing.com

ASSUMPTION: No Joke Marketing is a well-established company with a strong focus on digital marketing and lead generation. They value growth, impact, and meaningful connection in their work.

πŸ“Š Role Analysis

Career Level: Mid-Level (2-5 years) - This role is suitable for candidates with several years of experience in digital marketing, looking to grow and make a significant impact.

Reporting Structure: Reports directly to the Chief Marketing Officer (CMO), providing ample opportunities for collaboration and growth.

Work Arrangement: Fully Remote - This role offers the flexibility to work from anywhere, with a stable broadband connection required.

Growth Opportunities:

  • Access to learning resources and professional certifications
  • Internal leadership development opportunities
  • Potential to rise through the ranks as the company grows

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with access to learning resources and the potential to make a substantial impact on the company's growth.

🌍 Location & Work Environment

Office Type: Fully Remote - This role does not require a physical presence in an office, allowing for greater flexibility and work-life balance.

Office Location(s): N/A - As this is a fully remote role, there are no specific office locations to consider.

Geographic Context:

  • No specific geographic context, as the role is fully remote

Work Schedule: Full-time (40 hours per week) with flexible scheduling - This role offers a flexible work schedule, allowing candidates to balance their personal and professional lives effectively.

ASSUMPTION: The fully remote nature of this role allows for greater flexibility and work-life balance, while also requiring strong self-motivation and time management skills.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR team
  • Technical assessment or case study
  • Final interview with the hiring manager (CMO)

Key Assessment Areas:

  • Digital marketing skills and experience
  • Problem-solving and analytical thinking
  • Communication and collaboration skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight specific examples of successful lead generation campaigns and performance improvements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
  • Include the phrase 'Digital Success Starts with Details' at the end of your cover letter to show that you've carefully read the job description

ATS Keywords: Digital Marketing, Lead Generation, Campaign Management, SEO, SEM, Google Ads, Meta, LinkedIn, Email Marketing, CRM, Marketing Automation, A/B Testing, Analytics, Collaboration, Data Analysis, Creativity

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on digital marketing skills and experience. Candidates should be prepared to demonstrate their expertise and provide specific examples of their achievements.

πŸ› οΈ Tools & Technologies

  • CRM (Go High Level, HubSpot, etc.)
  • Marketing automation tools
  • Paid media platforms (Google Ads, Meta, LinkedIn)
  • Email marketing tools
  • SEO and SEM tools
  • Analytics platforms (Google Analytics, GA4)
  • Project management and collaboration tools

ASSUMPTION: Candidates should be comfortable using a variety of digital marketing tools and platforms, with a willingness to learn and adapt to new technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Growth
  • Impact
  • Meaningful connection

Work Style:

  • Analytical yet creative
  • Adaptable and proactive
  • Collaborative with a bias toward action and problem-solving

Self-Assessment Questions:

  • Do you thrive in a fast-paced environment and enjoy balancing strategic thinking with hands-on execution?
  • Are you comfortable working remotely and managing your time effectively?
  • Do you align with the company's values of growth, impact, and meaningful connection?

ASSUMPTION: Candidates who are analytical yet creative, adaptable, and collaborative will be well-suited to the company's culture and work style.

⚠️ Potential Challenges

  • Managing multiple campaigns and priorities simultaneously
  • Keeping up with industry trends and best practices in a rapidly evolving field
  • Working remotely and maintaining productivity without direct supervision
  • Balancing performance, cost-efficiency, and audience engagement in marketing campaigns

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Digital Marketing Manager or Marketing Strategist position, with a focus on lead generation and campaign management
  • However, this role may have more responsibility for strategy development and less focus on day-to-day tactical execution compared to a Marketing Coordinator or Specialist role
  • Career progression in this role could lead to senior marketing management positions or specialized roles within digital marketing

ASSUMPTION: Candidates should consider the specific responsibilities and requirements of this role compared to similar positions in the industry when evaluating their fit and career growth potential.

πŸ“ Sample Projects

  • Developing and executing a multi-channel campaign to generate leads for a new product launch
  • Optimizing email nurturing sequences to improve open rates, click-through rates, and conversions
  • Analyzing campaign performance data to identify trends, make data-driven decisions, and improve ROI

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, with a focus on driving measurable results and continuous improvement.

❓ Key Questions to Ask During Interview

  • Can you describe the company's marketing roadmap for the next quarter and how this role fits into it?
  • How does the marketing team collaborate with other departments, such as Sales and Product, to ensure consistent messaging and lead quality?
  • What opportunities are there for professional development and growth within the marketing team?
  • How does the company support work-life balance for remote employees?
  • Can you provide an example of a successful marketing campaign the company has run, and what made it successful?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their fit within the team, while also gathering valuable information to inform their decision.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your digital marketing skills and experience, with a focus on lead generation and campaign management
  • Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
  • Include the phrase 'Digital Success Starts with Details' at the end of your cover letter
  • Prepare for a phone or video screen with the HR team, focusing on your digital marketing skills and experience
  • Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.