📌 Core Information
🔹 Job Title: Digital Marketing Strategist
🔹 Company: The Wonderful Company
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (in-office Monday-Wednesday, remote Thursday-Friday)
🚀 Job Overview
Key aspects of this role include:
- Leading digital marketing strategies and campaigns for iconic brands
- Driving sales growth across Amazon, Instacart, and other eCommerce platforms
- Managing sponsored ads and collaborating with teams on creative assets
- Optimizing programmatic advertising campaigns within Amazon DSP
- Analyzing campaign performance data and implementing optimizations
ASSUMPTION: This role requires a strong background in Amazon advertising and a deep understanding of the Amazon DSP platform. Candidates should be comfortable working with cloud-based SQL programming and have a proven track record in digital marketing data analysis.
📋 Key Responsibilities
✅ Lead strategy, planning, budgeting, and execution of full-funnel programs that drive sales growth across eCommerce marketplaces
✅ Establish, deliver, and report on financial metrics for digital marketing campaigns
✅ Build, monitor, and manage sponsored ads
✅ Partner with brand and marketing teams on creative assets for display ads
✅ Support the sales team on their retail customers' eCommerce capabilities and requirements
✅ Collaborate with the media team and digital agencies to manage DSP
✅ Execute and optimize programmatic advertising campaigns within Amazon DSP, focusing on achieving client KPIs and maximizing ROI
✅ Analyze campaign performance data, identify trends and insights, and implement optimizations to improve campaign effectiveness
✅ Collaborate with marketing teams to develop programmatic advertising strategies aligned with overall marketing objectives
✅ Provide insights into digital grocery industry trends to build and maintain competitive advantage in the online space
ASSUMPTION: This role requires a high level of autonomy and the ability to work cross-functionally with various teams. Candidates should be comfortable working in a fast-paced, dynamic environment and have strong project management skills.
🎯 Required Qualifications
Education: Bachelor's Degree required; MBA or M.S. preferred
Experience: 5 or more years of progressive experience working with cloud-based SQL programming for in-depth data mining and audience creation
Required Skills:
- Proficient in utilizing third-party, cloud-based SQL programming for in-depth data mining and audience creation
- Working knowledge of Amazon Marketing Cloud or relevant cloud experience
- Demonstrated proficiency in marketing data analysis, with a strong understanding of backend campaign optimization based on various metrics
- Experience with programmatic ads and Amazon DSP platform
- Strong analytical skills and ability to use data to formulate profitability-driven decisions
- Ability to collaborate cross-functionally, build effective relationships, and influence decision-making both internally and externally to achieve business goals
- Excel at storytelling and presenting diverse information in a clear, concise manner with a data-supported point of view; executive presentation experience a plus
- Good working knowledge of Microsoft Office applications with advanced Excel and PowerPoint skills; modeling and advanced functions a plus
Preferred Skills:
- CPG food & beverage industry experience
- Experience with Amazon Marketing Cloud
ASSUMPTION: Candidates with relevant experience in digital marketing, data analysis, and Amazon advertising are encouraged to apply. Familiarity with the CPG food & beverage industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $105,000 - $115,000 per year
Benefits:
- Thriving wellness community with access to top-notch medical coverage, vision, and dental plans
- 401k with match eligibility
- Career advancement opportunities
- Focused learning and development resources
- Empowering mentorship program
- Continuous improvement training
- Building a healthy society through corporate social responsibility initiatives
- Giving back to the community through Wonderful Giving and Wonderful Neighbor programs
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. Final compensation will be dependent upon skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The Wonderful Company operates in the food and beverage manufacturing industry, with a focus on producing high-quality, healthy products. The company is committed to offering iconic brands such as Wonderful Pistachios, Wonderful Halos, FIJI Water, and POM Wonderful.
Company Size: The Wonderful Company has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for career progression and internal mobility.
Founded: The Wonderful Company was founded in 1987 and has since grown to become a privately held $6 billion company dedicated to harvesting health around the world through its iconic consumer brands.
Company Description:
- The Wonderful Company is committed to offering high-quality, healthy, and iconic brands
- The company fosters a collaborative workforce that encourages an entrepreneurial spirit and openness to change
- The company has a long-standing commitment to corporate social responsibility, including environmental sustainability, charitable giving, and innovative health and wellness programs
Company Specialties:
- Nut processing and distribution
- Fruit processing and distribution
- Bottled water production and distribution
- Wine production and distribution
- Corporate social responsibility initiatives
Company Website: http://www.wonderfulpistachiosandalmonds.com
ASSUMPTION: The Wonderful Company is a well-established and successful organization with a strong commitment to its employees and the community. The company's focus on health, wellness, and sustainability makes it an attractive place to work for individuals who share these values.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in digital marketing, data analysis, and Amazon advertising.
Reporting Structure: The Digital Marketing Strategist will report directly to the Director of eCommerce Marketing and will work closely with cross-functional teams, including brand marketing, sales, and media teams.
Work Arrangement: This role follows a hybrid work arrangement, with in-office requirements on Monday-Wednesday and the option to work remotely on Thursday and Friday.
Growth Opportunities:
- Progression to a leadership role within the eCommerce marketing team
- Expansion into other areas of digital marketing or eCommerce within the company
- Opportunities to work on high-impact projects and initiatives that drive business growth
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company's eCommerce marketing efforts.
🌍 Location & Work Environment
Office Type: The Wonderful Company's headquarters is located in Los Angeles, California, with a modern, collaborative work environment that fosters creativity and innovation.
Office Location(s): 11444 W. Olympic Blvd., Suite 310, Los Angeles, CA 90064, US
Geographic Context:
- Los Angeles is the second-most populous city in the United States, with a diverse and vibrant culture
- The city offers a wide range of entertainment, dining, and recreational opportunities
- Los Angeles has a Mediterranean climate, with mild winters and hot, dry summers
Work Schedule: Full-time, with a hybrid work arrangement (in-office Monday-Wednesday, remote Thursday-Friday)
ASSUMPTION: The Wonderful Company's headquarters in Los Angeles provides a dynamic and engaging work environment, with easy access to a wide range of cultural, recreational, and entertainment opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers website
- Phone or video screening with the HR department
- In-depth behavioral and skills-based interviews with the hiring manager and other team members
- Final round interview with the Director of eCommerce Marketing
- Background check and offer extension
Key Assessment Areas:
- Digital marketing strategy and campaign development
- Data analysis and interpretation skills
- Working knowledge of Amazon Marketing Cloud or relevant cloud experience
- Ability to collaborate cross-functionally and build effective relationships
- Presentation and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your experience with digital marketing strategy, data analysis, and Amazon advertising
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research the company and its products to demonstrate your enthusiasm and understanding of the business
ATS Keywords: Amazon Advertising, Digital Marketing Strategy, Data Analysis, Programmatic Advertising, Amazon DSP, Cloud-Based SQL Programming, Marketing Data Analysis, Campaign Optimization, Cross-Functional Collaboration
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit within the organization. Candidates should be prepared to provide specific examples of their experience and accomplishments in digital marketing and data analysis.
🛠️ Tools & Technologies
- Amazon Marketing Cloud or relevant cloud experience
- Cloud-based SQL programming tools
- Amazon DSP platform
- Microsoft Office Suite (Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: This role requires a strong working knowledge of Amazon Marketing Cloud or relevant cloud experience, as well as proficiency in cloud-based SQL programming tools and the Amazon DSP platform. Familiarity with data analysis and visualization tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Acting with honesty and accountability in all aspects of our business
- Collaboration: Working together to achieve common goals and drive success
- Innovation: Embracing change and continuously seeking new and better ways to do things
- Excellence: Striving for the highest standards in all that we do
- Sustainability: Committing to responsible business practices that protect and preserve the environment
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and team-oriented culture
- Focus on results and continuous improvement
- Openness to feedback and a growth mindset
- Strong commitment to work-life balance
Self-Assessment Questions:
- Do you share The Wonderful Company's commitment to integrity, collaboration, innovation, excellence, and sustainability?
- Are you comfortable working in a fast-paced, dynamic, and collaborative work environment?
- Do you have a growth mindset and a strong commitment to continuous learning and improvement?
- Are you able to balance your work responsibilities with your personal life and maintain a healthy work-life balance?
ASSUMPTION: The Wonderful Company values a diverse and inclusive work environment that fosters collaboration, innovation, and excellence. Candidates who share these values and are comfortable working in a fast-paced, dynamic, and collaborative work environment are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a fast-paced environment
- Keeping up with the latest trends and developments in digital marketing and Amazon advertising
- Balancing the need for data-driven decision-making with the need for quick and agile execution
- Navigating a hybrid work arrangement and maintaining productivity and engagement while working remotely
ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment. Candidates should be comfortable working with multiple stakeholders and balancing competing priorities.
📈 Similar Roles Comparison
- Digital Marketing Manager - Responsible for managing a team of digital marketing specialists and executing campaigns across multiple channels
- Senior Digital Marketing Analyst - Focused on data analysis and interpretation, with less emphasis on strategy and campaign execution
- Amazon Advertising Specialist - Specializes in Amazon advertising strategies and tactics, with less emphasis on overall digital marketing strategy
ASSUMPTION: This role is unique in its focus on digital marketing strategy, data analysis, and Amazon advertising within the eCommerce space. While there may be similarities to other digital marketing roles, this position requires a specific skill set and experience level.
📝 Sample Projects
- Developing and executing a full-funnel digital marketing campaign for a new product launch on Amazon
- Analyzing and optimizing programmatic advertising campaigns within Amazon DSP to improve ROI and drive sales growth
- Collaborating with brand marketing and sales teams to create and implement a targeted advertising strategy for a specific retail customer
ASSUMPTION: These sample projects are designed to illustrate the types of responsibilities and initiatives that the Digital Marketing Strategist may be involved in. The specific projects and initiatives will vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the eCommerce marketing department?
- How does the company support the professional development and growth of its employees?
- What are the key priorities and initiatives for the eCommerce marketing team in the next 12 months?
- How does the company approach work-life balance and employee well-being?
- What are the most challenging aspects of working in a hybrid work arrangement, and how does the company support its employees in navigating this work environment?
ASSUMPTION: These interview questions are designed to provide insight into the company's culture, work environment, and growth opportunities. Candidates should tailor their questions to the specific role and company, demonstrating their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your experience with digital marketing strategy, data analysis, and Amazon advertising
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research the company and its products to demonstrate your enthusiasm and understanding of the business
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
