📌 Core Information
🔹 Job Title: Digital Marketing Strategist/Lead
🔹 Company: Luxer One
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies to drive demand and generate high-quality leads
- Managing and optimizing paid digital campaigns across various platforms
- Integrating AI and LLM tools to streamline marketing operations and enhance customer engagement
- Collaborating with cross-functional teams to ensure alignment and clear communication
ASSUMPTION: This role requires a digital marketing expert with a strong background in demand generation, paid media, and digital strategy. Familiarity with AI and LLM tools is a plus.
📋 Key Responsibilities
✅ Plan, execute, and optimize comprehensive digital marketing strategies to drive demand and generate high-quality leads (MQLs and SQLs)
✅ Manage and optimize paid digital campaigns across Google Ads, LinkedIn, Instagram, PPC, and other digital platforms, utilizing A/B testing, retargeting, and advanced segmentation
✅ Own and improve the marketing funnel strategy, ensuring consistent lead flow, performance tracking, and optimization
✅ Leverage advanced AI/LLM tools to streamline marketing operations, enhance customer engagement, and automate content and performance optimizations
✅ Analyze campaign effectiveness using Google Analytics, SEMRush, Zoho CRM, HubSpot, and other marketing automation tools, and measure and report on key performance indicators (ROAS, CTR, conversion rates, etc.)
✅ Collaborate closely with the Sales team to align digital strategies with sales objectives and pipeline targets
✅ Oversee SEO strategies, including keyword research, content optimization, and backlink strategies to drive organic growth
✅ Coordinate website optimization (WordPress) to enhance user experience and conversion rates
✅ Work closely with internal stakeholders across Marketing, Sales, Product, and Channel Partners to develop and execute integrated digital strategies
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years in digital marketing with a strong focus on demand generation, paid media, and digital strategy
Required Skills:
- Proven expertise in PPC, SEO, CRM, marketing automation (HubSpot, Zoho CRM preferred), and analytics platforms (Google Analytics, SEMRush)
- Experience or demonstrated familiarity with AI and LLM tools (ChatGPT, Bard, Midjourney, etc.) to improve marketing effectiveness
- Exceptional analytical and data interpretation skills, with the ability to clearly communicate insights and recommendations
- Proficiency in WordPress and website optimization techniques
- Excellent organizational skills, detail-oriented, and ability to manage multiple projects simultaneously in a fast-paced environment
Preferred Skills:
- Familiarity with the EOS (Entrepreneurial Operating System) model
- Strong project management and problem-solving skills
- Entrepreneurial mindset, with the flexibility and adaptability to navigate a high-growth environment
ASSUMPTION: Candidates with experience in the logistics or supply chain industry may have an advantage in understanding Luxer One's business.
💰 Compensation & Benefits
Salary Range: $100,000 - $140,000 per year (Based on industry standards for a digital marketing strategist/lead with 4-10 years of experience in the Charlotte area)
Benefits:
- Competitive compensation
- Professional growth opportunities
- Impactful work
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Luxer One operates in the transportation, logistics, supply chain, and storage industry, focusing on package management solutions
Company Size: Luxer One has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: Luxer One was founded in 2013, with over a decade of experience in the locker business and a mission to relentlessly improve how the world receives goods
Company Description:
- Luxer One specializes in package lockers and automated package rooms, providing controlled access package systems for multifamily residences, offices, and retail locations
- The company aims to streamline last-mile deliveries and revolutionize retail with buy-online-pick-up-in-store solutions
- Luxer One is an EOS-driven organization, emphasizing clarity, accountability, and collaboration in every initiative
Company Specialties:
- Package Lockers
- Package Management
- Automated Package Rooms
- Controlled Access Package System
- Delivery Lockers
- BOPIS Lockers
- BOPIS
Company Website: http://www.luxerone.com
ASSUMPTION: Luxer One's focus on innovation and continuous improvement creates an environment where employees can grow and make a significant impact.
📊 Role Analysis
Career Level: This role is a strategic leadership position, requiring a high level of expertise and experience in digital marketing
Reporting Structure: The Digital Marketing Strategist/Lead will report directly to the Marketing Director and work closely with the Sales, Product, and Channel Partners teams
Work Arrangement: This role is on-site, with the opportunity for remote work as needed. The work arrangement may evolve based on the company's growth and the employee's needs
Growth Opportunities:
- As Luxer One continues to grow, there may be opportunities for the Digital Marketing Strategist/Lead to take on additional responsibilities or move into a management role
- The company's focus on professional development and growth opportunities makes it an attractive place for ambitious individuals
ASSUMPTION: The Digital Marketing Strategist/Lead will have the opportunity to shape Luxer One's digital strategy and make a significant impact on the company's growth.
🌍 Location & Work Environment
Office Type: Luxer One's Charlotte office is a modern, collaborative workspace designed to foster innovation and productivity
Office Location(s): 5665 Power Inn Rd, 140, Sacramento, California 95824, US
Geographic Context:
- Charlotte, North Carolina, is a major city in the southeastern United States, known for its vibrant cultural scene, diverse neighborhoods, and robust job market
- The city is home to numerous Fortune 500 companies and offers ample opportunities for professional growth and networking
- Charlotte's mild climate and abundant green spaces make it an attractive place to live and work
Work Schedule: The work schedule is typically Monday through Friday, with flexibility for remote work as needed
ASSUMPTION: The Charlotte office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team to discuss qualifications and fit
- In-depth interview with the Marketing Director to discuss digital marketing strategies and experience
- Final interview with key stakeholders to assess cultural fit and answer any remaining questions
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Experience with AI and LLM tools
- Analytical skills and data interpretation
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Be prepared to discuss your experience with AI and LLM tools and how you've used them to improve marketing effectiveness
- Demonstrate your understanding of Luxer One's business and how your digital marketing strategies can drive growth
ATS Keywords: Digital Marketing, Demand Generation, Paid Media, AI Tools, PPC, SEO, CRM, Analytics, WordPress, Project Management, Data Analysis, Content Optimization, Collaboration, Performance Tracking, Marketing Automation, Customer Engagement
ASSUMPTION: Luxer One's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Google Ads
- LinkedIn Ads
- Instagram Ads
- SEMRush
- Zoho CRM
- HubSpot
- WordPress
- AI and LLM tools (e.g., ChatGPT, Bard, Midjourney)
ASSUMPTION: The Digital Marketing Strategist/Lead will be expected to stay up-to-date with the latest digital marketing tools and technologies and integrate them into Luxer One's digital strategy.
👔 Cultural Fit Considerations
Company Values:
- Relentless Improvement
- Customer Focus
- Innovation
- Collaboration
- Accountability
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and communicative
- Adaptable and flexible in a high-growth environment
Self-Assessment Questions:
- How do you stay up-to-date with the latest digital marketing trends and technologies?
- Can you provide an example of a time when you used data to inform a digital marketing strategy and drive results?
- How do you approach collaborating with cross-functional teams to develop and execute integrated digital strategies?
ASSUMPTION: Luxer One values employees who are passionate about continuous learning, data-driven decision-making, and collaboration.
⚠️ Potential Challenges
- The fast-paced, high-growth environment may require candidates to adapt quickly and manage multiple projects simultaneously
- The role may involve working with complex AI and LLM tools, requiring candidates to have a strong technical aptitude
- The Charlotte office is a collaborative workspace, which may require candidates to be comfortable working in an open environment
- Luxer One's focus on relentless improvement may require candidates to be open to feedback and continuous learning
ASSUMPTION: The Digital Marketing Strategist/Lead will need to be adaptable, technically proficient, and open to feedback to succeed in this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on demand generation and lead optimization, as well as experience with AI and LLM tools
- In the logistics and supply chain industry, digital marketing strategies play a crucial role in driving growth and customer engagement
- This role offers the opportunity to shape Luxer One's digital strategy and make a significant impact on the company's growth
ASSUMPTION: Candidates with experience in demand generation and lead optimization, as well as familiarity with AI and LLM tools, will be well-suited to this role.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive demand and generate high-quality leads for Luxer One's package management solutions
- Integrating AI and LLM tools to streamline marketing operations, enhance customer engagement, and automate content and performance optimizations
- Analyzing campaign effectiveness using Google Analytics, SEMRush, Zoho CRM, HubSpot, and other marketing automation tools, and measuring and reporting on key performance indicators (ROAS, CTR, conversion rates, etc.)
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role.
❓ Key Questions to Ask During Interview
- How does Luxer One plan to integrate AI and LLM tools into its digital marketing strategy in the coming years?
- Can you describe the company's approach to collaboration and cross-functional teamwork?
- How does Luxer One support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Luxer One measure the success of its digital marketing campaigns, and how can I contribute to improving these metrics?
ASSUMPTION: These interview questions are designed to help candidates better understand Luxer One's digital marketing strategy, company culture, and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare for the interview by researching Luxer One's business and digital marketing strategies
- Be ready to discuss your experience with AI and LLM tools and how you've used them to improve marketing effectiveness
- Follow up with Luxer One one week after submitting your application to confirm receipt and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
