Digital marketing strategy & execution staff specialist_5514

📌 Core Information

🔹 Job Title: Digital Marketing Strategy & Execution Staff Specialist

🔹 Company: Infineon Technologies

🔹 Location: Shanghai, China

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Mid-level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing omni-channel digital marketing strategies in Greater China
• Creating personalized customer digital journeys and engaging campaigns
• Collaborating with cross-functional teams to drive operational excellence and agility
• Analyzing campaign performance and optimizing strategies based on data insights

ASSUMPTION: This role requires a strong understanding of the Greater China digital landscape and consumer behavior. The ideal candidate will have experience in developing and executing successful digital marketing campaigns in this region.

📋 Key Responsibilities

✅ Understand Infineon's Greater China market and external environment to develop omni-channel digital strategies

✅ Conduct market research and analysis to understand customer behavior and competitor insights

✅ Design and execute personalized email marketing campaigns across the customer digital journey

✅ Establish a robust measurement framework to track campaign performance and optimize strategies

✅ Act as a product owner to manage end-to-end digital marketing campaigns and tag management workflows

✅ Stay up-to-date with the latest digital trends and technologies, and apply this knowledge to improve marketing strategies

✅ Collaborate with other DCI colleagues to drive digital synergy and innovation through projects

✅ Support other digital marketing-related tasks and projects as assigned

ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.

🎯 Required Qualifications

Education: Bachelor's or master's degree in marketing, communications, digital platform technology, or a related field

Experience: Minimum 5 years of experience in digital marketing or relevant digital platform technology, with a focus on omni-channel campaign strategy and execution

Required Skills:

• Proven track record of success in developing and executing digital marketing campaigns
• Strong understanding of the Greater China digital landscape, consumer behavior, and market trends
• Excellent analytical and problem-solving skills
• Strong communication and collaboration skills in both English and Chinese
• Excellent presentation and rhetoric skills
• Experience working in an international environment and ability to handle multiple tasks under pressure

Preferred Skills:

• Understanding of distribution business and semiconductor products

ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and email marketing platforms is likely required for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level marketing role in Shanghai, the estimated salary range is ¥350,000 - ¥500,000 per year. This estimate takes into account the candidate's experience level and the company's size and industry.

Benefits:

• Health insurance and retirement plans
• Employee discounts on Infineon products
• Opportunities for professional development and training
• Flexible working hours and remote work options may be available

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM). Overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Infineon Technologies is a global leader in semiconductor solutions for power systems and IoT, enabling game-changing solutions for green and efficient energy, clean and safe mobility, and smart and secure IoT.

Company Size: Infineon has over 58,000 employees worldwide, providing a large and diverse work environment. As a mid-sized team within the company, the DCI team offers opportunities for collaboration and growth.

Founded: Infineon was founded in 1999 as a spin-off from Siemens AG and has since grown into a global semiconductor powerhouse.

Company Description:

• Infineon is committed to driving decarbonization and digitalization through its innovative semiconductor solutions
• The company offers a supportive work environment that celebrates individuality and empowers employees to reach ambitious goals
• Infineon provides work-life balance, long-term growth opportunities, and a culture that values diversity and inclusion

Company Specialties:

• Energy Efficiency
• Mobility
• Security
• Decarbonization and Digitalization
• Internet of Things

Company Website: infineon.com

ASSUMPTION: Infineon's commitment to sustainability and innovation creates an exciting work environment for digital marketing professionals looking to make a meaningful impact.

📊 Role Analysis

Career Level: This role is suited for a mid-career professional with 5-10 years of experience in digital marketing, seeking to advance their career in a global organization.

Reporting Structure: The role reports directly to the DCI team lead and collaborates with cross-functional teams, including marketing, sales, and product management.

Work Arrangement: This is an on-site position based in Shanghai, with opportunities for remote work and flexible hours depending on the project and team needs.

Growth Opportunities:

• Expanding skills and knowledge in digital marketing and semiconductor products
• Gaining experience working in a global organization and collaborating with cross-functional teams
• Potential career progression within the DCI team or other departments within Infineon

ASSUMPTION: The role offers opportunities for professional growth and development, as well as the chance to work on high-impact projects that drive business results.

🌍 Location & Work Environment

Office Type: Infineon's Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): No. 4, Lane 55, Chuanhe Road, Pudong, Shanghai 201210, China

Geographic Context:

• Shanghai is a major global city and a hub for technology, finance, and commerce in China
• The city offers a vibrant cultural scene, diverse dining options, and numerous entertainment venues
• Shanghai has a subtropical monsoon climate, with mild winters and hot, humid summers

Work Schedule: The role follows a standard Monday-Friday workweek, with flexible hours and opportunities for remote work depending on the project and team needs.

ASSUMPTION: Working in Shanghai offers a unique blend of cultural experiences and professional opportunities, making it an attractive location for digital marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the DCI team lead and other team members
• Final interview with the DCI team lead and/or other senior stakeholders

Key Assessment Areas:

• Digital marketing expertise and campaign strategy development
• Analytical and problem-solving skills
• Communication and collaboration skills in English and Chinese
• Cultural fit with Infineon's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to the role
• Prepare examples of successful digital marketing campaigns you've led or contributed to
• Research Infineon's business and the Greater China market to demonstrate your understanding of the company and industry

ATS Keywords: Digital Marketing, Campaign Strategy, Greater China, Market Research, Customer Behavior, Email Marketing, Data Analysis, Collaboration, English, Chinese

ASSUMPTION: The interview process may include assessments of your technical skills, as well as behavioral and situational interviews to evaluate your fit for the role and the company culture.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in relevant marketing automation tools and email marketing platforms is required for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Performance
• Trust
• Responsibility
• Passion

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a collaborative, team-based environment?
• Are you comfortable working with data and using it to inform decision-making?
• Can you adapt to changing priorities and manage multiple projects simultaneously?

ASSUMPTION: Infineon values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit with the company's values and work style will be well-positioned for success in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working in a fast-paced, dynamic environment with tight deadlines
• Adapting to a global work environment with diverse cultural backgrounds
• Navigating the complexities of the Greater China digital landscape and consumer behavior

ASSUMPTION: The role may present challenges related to time management, adaptability, and cultural sensitivity, but these can be overcome with strong organizational skills, a proactive approach, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on the Greater China market and the need to understand and adapt to the unique digital landscape and consumer behavior in this region
• Industry-specific context: The semiconductor industry is highly competitive and fast-paced, requiring a strong understanding of the market and a proactive approach to staying ahead of trends and innovations
• Career path comparison: This role offers opportunities for professional growth and development, as well as the chance to work on high-impact projects that drive business results

ASSUMPTION: The role offers unique opportunities and challenges compared to similar positions in other industries or regions, and candidates should be prepared to adapt their skills and knowledge to the specific requirements of the Greater China digital marketing landscape.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to drive demand generation for a new semiconductor product launch in the Greater China region
• Conducting market research and analysis to understand customer behavior and preferences for a specific product category, and using this information to inform campaign strategy and messaging
• Acting as a product owner to establish and optimize end-to-end digital marketing campaigns workflows, improving operational efficiency and agility across cross-functional teams

ASSUMPTION: The role may involve working on high-impact projects that require strong analytical and problem-solving skills, as well as the ability to collaborate effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the DCI team, and how this role fits into the broader organization?
• What are the most pressing challenges facing the digital marketing team in the Greater China region, and how can this role help address them?
• How does Infineon support the professional development and growth of its employees, particularly within the DCI team?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Infineon foster a culture of innovation and continuous improvement within the DCI team and the broader organization?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Infineon Careers portal
• Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to the role
• Prepare examples of successful digital marketing campaigns you've led or contributed to
• Research Infineon's business and the Greater China market to demonstrate your understanding of the company and industry
• Follow up with the hiring manager, Sunny Wang, one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.