Digital Marketing Summer Intern (HQ)

📌 Core Information 🔹 Job Title: Digital Marketing Summer Intern (HQ) 🔹 Company: Amivero 🔹 Location: Reston, Virginia, United States 🔹 Job Type: Internship 🔹 Category: IT Services and IT Consulting 🔹 Date Posted: April 21, 2025 🔹 Experience Level: Entry-level (0-2 years) 🔹 Remote Status: Hybrid (2-3 days in the office per week) 🚀 Job Overview Key aspects of this role include: - Leading digital marketing efforts for the summer - Owning a project from start to end, such as generating a social media calendar or optimizing LinkedIn Ads - Collaborating with the marketing team and other stakeholders - Analyzing marketing data and making data-driven decisions - Creating and optimizing landing pages and video content ASSUMPTION: This role is ideal for a current student or recent graduate looking to gain practical experience in digital marketing while working on impactful projects. 📋 Key Responsibilities ✅ Review marketing data using Google Analytics and Tag Manager ✅ Analyze key metrics and identify trends to inform marketing strategies ✅ Optimize LinkedIn Ads for recruiting purposes and monitor ad performance ✅ Collaborate with the marketing team and stakeholders to discuss campaigns and strategic priorities ✅ Create and optimize landing pages using tools like Canva and website CMS platforms ✅ Design visually appealing and user-friendly landing pages that align with campaign goals and messaging ✅ Implement A/B tests on landing page elements to drive conversions ✅ Focus on video content production, including editing and creation of promotional and demo videos ✅ Build a process for standing up a website landing page for campaign purposes ASSUMPTION: The role requires strong analytical, communication, and creative skills, as well as the ability to adapt to changing priorities and environments. 🎯 Required Qualifications Education: - Pursuing a degree in a field related to digital marketing, IT, or a related field Experience: - Digital marketing experience - Ability to commute to Reston, VA HQ 2-3 times a week Required Skills: - U.S. Citizenship required to obtain a Public Trust clearance - Strong verbal and written communication abilities - Comfortable working with various tools and software relevant to the industry - Ability to adapt to changing priorities and environments - A collaborative mindset and willingness to support team members - Strong analytical abilities and a keen eye for detail - Proactive in seeking out opportunities for growth and development - Effective time management skills and the ability to prioritize tasks - A professional demeanor and strong work ethic Preferred Skills: - Experience with Google Analytics, LinkedIn Ads, and video production software - Familiarity with process documentation and project management ASSUMPTION: While specific industry experience is not required, a strong academic foundation and passion for learning are essential for success in this role. 💰 Compensation & Benefits Salary Range: $15-20 per hour (based on industry standards for entry-level digital marketing internships in the Reston, VA area) Benefits: - Gain practical experience in digital marketing and IT services - Collaborate with a passionate and energetic team - Work on impactful projects that modernize critical federal programs - Opportunities for growth and development in a friendly, collaborative environment Working Hours: 40 hours per week, with flexible scheduling to accommodate academic commitments ASSUMPTION: The salary range is an estimate based on industry standards for entry-level digital marketing internships in the Reston, VA area. The actual salary may vary based on experience and performance. 📌 Applicant Insights 🔍 Company Context Industry: Amivero is a Woman-Owned, 8(a), small business specializing in IT services and IT consulting for the federal government. They focus on solving IT challenges for federal government decision-makers using a human-centered, data-driven approach. Company Size: Amivero has 51-200 employees, providing a mid-sized company environment where interns can have a significant impact on projects and gain valuable experience. Founded: Amivero was founded in 2018, making it a relatively young and dynamic company with a strong focus on growth and innovation. Company Description: - Amivero's team of IT professionals delivers digital services that elevate the federal government - They leverage modern, agile methods to design and develop equitable, accessible, and innovative data and software services that impact hundreds of millions of people - The team is passionate about service, solutioning, and bringing modernization to mission-critical government IT systems Company Specialties: - DevSecOps - Cyber Security - Cloud Migrations - Biometrics - Identity Management - Data Analytics - Agile - Digital Transformation - Automation - IT Modernization - AI/ML Company Website: http://www.amivero.com ASSUMPTION: Amivero's focus on innovation, collaboration, and continuous learning makes it an ideal environment for an intern seeking to gain practical experience and grow professionally. 📊 Role Analysis Career Level: Entry-level (Intern) Reporting Structure: The Digital Marketing Intern will report directly to the Marketing Team Lead and collaborate with various stakeholders across the organization. Work Arrangement: Hybrid (2-3 days in the office per week, with the remainder of the time working remotely) Growth Opportunities: - Gain practical experience in digital marketing and IT services - Collaborate with a passionate and energetic team - Work on impactful projects that modernize critical federal programs - Opportunities for growth and development in a friendly, collaborative environment ASSUMPTION: This internship offers a unique opportunity to work on high-impact projects and gain valuable experience in a dynamic and growing industry. 🌍 Location & Work Environment Office Type: Modern, collaborative office space in Reston, VA Office Location(s): 1900 Reston Metro Plaza, Ste 515, Reston, Virginia 20190, US Geographic Context: - Reston, VA is a suburban area located approximately 20 miles west of Washington, D.C. - The area offers a mix of urban and suburban living, with easy access to outdoor recreation, shopping, and dining options - Reston is home to a diverse and educated population, with a strong focus on technology and innovation Work Schedule: Flexible scheduling to accommodate academic commitments, with a standard workweek of 40 hours ASSUMPTION: The hybrid work arrangement and flexible scheduling allow interns to maintain a healthy work-life balance while gaining valuable experience in the digital marketing field. 💼 Interview & Application Insights Typical Process: 1. Submit your application through the provided link 2. Complete a phone or video screening with the hiring manager 3. Participate in a virtual or in-person interview with the marketing team and other stakeholders 4. Complete a background check and obtain a Public Trust clearance Key Assessment Areas: - Digital marketing skills and experience - Communication and collaboration abilities - Analytical and problem-solving skills - Adaptability and resilience in the face of changing priorities - Enthusiasm for learning and growth Application Tips: - Tailor your resume and cover letter to highlight your relevant skills and experiences - Showcase your passion for digital marketing and eagerness to learn and grow - Include specific examples of your work, such as social media campaigns or video content you've created - Be prepared to discuss your understanding of Amivero's mission and values, as well as your alignment with their company culture ATS Keywords: Digital Marketing, Google Analytics, LinkedIn Ads, Video Production, Content Creation, Data Analysis, Communication, Time Management, Collaboration, Adaptability, Attention to Detail, Proactivity, Problem Solving, Creativity, Graphic Design, Process Documentation ASSUMPTION: The application process for this internship is competitive, and applicants should be prepared to demonstrate their skills and enthusiasm for the role through their resume, cover letter, and interview performance. 🛠️ Tools & Technologies - Google Analytics - Google Tag Manager - LinkedIn Ads - Canva - Website CMS platforms (e.g., WordPress, Drupal) - Video production software (e.g., Adobe Premiere Pro, Final Cut Pro) - Project management tools (e.g., Asana, Trello) ASSUMPTION: Familiarity with these tools and technologies is not required, as Amivero provides training and support to help interns develop the skills they need to succeed in the role. 👔 Cultural Fit Considerations Company Values: - Human-centered and data-driven approach - Passion for service and solutioning - Bias towards action and continuous learning - Collaboration and teamwork - Fun and friendly work environment Work Style: - Energetic and passionate - Collaborative and supportive - Adaptable and resilient - Focused on growth and development - Committed to delivering high-quality work and driving results Self-Assessment Questions: - How do you embody Amivero's human-centered and data-driven approach in your work? - How have you demonstrated your passion for service and solutioning in previous roles or projects? - How do you stay adaptable and resilient in the face of changing priorities and environments? - How do you collaborate effectively with team members and support their growth and development? - How do you maintain a positive and fun work environment while delivering high-quality results? ASSUMPTION: Applicants who share Amivero's values and work style are more likely to succeed in this internship and make a positive impact on the organization. ⚠️ Potential Challenges - Balancing academic commitments with the demands of a full-time internship - Adapting to a fast-paced and dynamic work environment - Managing multiple projects and priorities simultaneously - Obtaining a Public Trust clearance, which may require additional background checks and processing time ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a commitment to continuous learning and growth. 📈 Similar Roles Comparison - Digital Marketing Coordinator: Focuses on day-to-day marketing tasks and campaign management, with less ownership over projects and more emphasis on execution - Marketing Specialist: Works on a variety of marketing tasks, including digital marketing, but may have less focus on data analysis and optimization - Social Media Coordinator: Specializes in social media management and content creation, with less emphasis on data analysis, LinkedIn Ads, and video production ASSUMPTION: This Digital Marketing Intern role offers a unique opportunity to lead a project from start to end and gain valuable experience in a wide range of digital marketing tasks. 📝 Sample Projects - Generating a social media calendar, including drafted graphics, content, and hashtags - Standing up a plan to pilot, test, and finalize a strategy that maximizes LinkedIn Ads for generating recruiting leads - Working with the web developer to stand up process documentation for building a stand-alone landing page that can be traced from LinkedIn post to QR code - Producing a compelling product video ASSUMPTION: These sample projects demonstrate the breadth and depth of the Digital Marketing Intern role, offering interns the opportunity to work on impactful projects that drive results for the organization. ❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 30, 60, and 90 days? - How does this role fit into the overall marketing strategy for the organization? - What opportunities are there for growth and development within the marketing team and the organization as a whole? - How does Amivero support the professional development and growth of its interns? - What is the typical career path for someone in this role, and what opportunities are there for advancement within the organization? ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant skills and experiences - Include specific examples of your work, such as social media campaigns or video content you've created - Be prepared to discuss your understanding of Amivero's mission and values, as well as your alignment with their company culture - Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.