Digital Marketing Technology Coordinator

📌 Core Information

🔹 Job Title: Digital Marketing Technology Coordinator

🔹 Company: Designit

🔹 Location: Dallas, Texas, United States

🔹 Job Type: On-site

🔹 Category: Design Services

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Acting as a critical liaison between marketing, development teams, and external partners
• Ensuring successful planning, research, and execution of ad tech initiatives
• Focusing on ad technology implementations, including pixel tracking, compliance with privacy laws, and new digital advertising initiatives
• Collaborating with various teams to ensure ad tech placements are functioning as expected

ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Work closely with the marketing team to gather and document requirements for ad tech pixel implementation

✅ Translate business requirements into clear, concise technical specifications and implement or update tags

✅ Investigate issues with pixels not firing properly due to changes on application pages

✅ Partner with the legal and privacy teams to ensure all ad tech implementations comply with applicable privacy laws

✅ Regularly monitor compliance to ensure ongoing adherence to privacy regulations and industry standards

✅ Oversee the execution of the switch-over with developers and ensure proper testing is done for pixel functionality

✅ Lead initiatives like the LiveRamp Authenticated Traffic Solution (ATS) by coordinating with the LiveRamp vendor to understand the new solution and its implementation requirements

✅ Experience in enhanced Conversion and CAPI, assessing implementation requirements, technical feasibility, and alignment with business needs and privacy regulations

✅ Implement innovative solutions to optimize ad tech initiatives

✅ Define success metrics for each initiative and collaborate with data teams to monitor, report, and analyze campaign performance

✅ Maintains detailed documentation of pixels and measurement strategies

✅ Establish best practices for ad tech work and data quality on the online channels, configuring analytics technology, and interpreting data

✅ Work with marketing stakeholders to understand business goals needs and develop viable solutions tracking requirements

✅ Work with vendors and internal teams to develop reporting strategies and ensure data is being collected properly and accurately

ASSUMPTION: This role requires a strong understanding of ad tech, privacy laws, and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Statistics, Mathematics, Computer Science, Marketing, or related field

Experience: 1-3 years of experience in ad operations, digital marketing, or web analytics

Required Skills:

• Familiarity with HTML, JavaScript, and other web technologies related to ad tech
• Experience with Tealium Tag Manager or similar tools
• Experience managing analytic and/or development projects

Preferred Skills:

• Experience with dynamic pixel implementations and familiarity with tools like LiveRamp, Enhanced Conversion, and CAPI
• Experience working with external vendors to ensure successful implementation of ad tech solutions
• Awareness of best practices for tracking and attribution in a Cookieless environment
• Ability to manage multiple projects simultaneously with a focus on delivering results within established timelines

ASSUMPTION: Candidates with relevant experience in ad operations, digital marketing, or web analytics are preferred for this role.

💰 Compensation & Benefits

Salary Range: $25-$34 per hour

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and creative work environment

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is indicative and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Designit is a design services company that focuses on experience innovation, strategy, design, marketing, and tech to create bespoke solutions for clients.

Company Size: Designit has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: Designit was founded in 1991 and has since grown to have 14 locations worldwide.

Company Description:

• Designit is an award-winning experience innovation company with creativity at its core
• They use their expertise in strategy, design, marketing, and tech to create bespoke solutions to complex client problems
• Designit works with clients such as BMW, Kraft-Heinz, and Microsoft

Company Specialties:

• Brand and Graphic design
• Business Strategy and Venture design
• Service and Customer Experience Design
• Product and Industrial Design
• Digital Design and Technology
• Architecture and Space Design
• Organizational Design
• Professional Education
• Creative Technology
• Product Design
• Brand Strategy
• Design Research
• UX Design
• CMX
• Design Research
• Sustainability
• and Do No Harm

Company Website: www.designit.com

ASSUMPTION: Designit's focus on creativity and innovation makes it an attractive place for candidates seeking a dynamic work environment.

📊 Role Analysis

Career Level: This role is an entry to mid-level position within the digital marketing field, offering opportunities for growth and development.

Reporting Structure: The Digital Marketing Technology Coordinator will report directly to the Digital Analytics Implementation team under the Data group.

Work Arrangement: This is an on-site position, requiring the candidate to work from Designit's Dallas office.

Growth Opportunities:

• Potential to advance within the Digital Analytics Implementation team or explore other roles within Designit
• Opportunities to work on diverse projects and collaborate with various teams
• Access to professional development resources and training

ASSUMPTION: This role offers a strong foundation for a career in digital marketing, with opportunities for growth and learning within Designit.

🌍 Location & Work Environment

Office Type: Designit's Dallas office is a creative and collaborative workspace, fostering innovation and teamwork.

Office Location(s): Bygmestervej 61, Copenhagen, Denmark; 18, Raoul Wallenberg St, Tel Aviv, Israel; Calle de Joaquín María López, 8, Bis, Madrid, Spain; Steinerstrasse 15, Building F, Munich, Germany; Fiskerivej 2 H, 8000 Aarhus, Denmark; Wipro Limited - SEZ, S1 - 2nd Floor, A Wing, Ambalipura - Sarjapur Road, Hadosiddapura, Kodathi, Bengaluru, India; 77 Sands St,, 11th Floor, Brooklyn, New York, USA; Akersbakken 12, Sankt Hanshaugen, Oslo, Norway; 44a Foveaux St, Surry Hills, New South Wales, Australia; 1 George Street, #15-06, Singapore, Singapore; 27 Corsham Street, London, England, UK; 2277 158th Ct NE, Bellevue, Washington, USA; 80 Dorcas Street, South Melbourne, Victoria, Australia

Geographic Context:

• Dallas, Texas, is a vibrant city with a diverse economy and a growing tech industry
• The city offers a range of cultural attractions, entertainment options, and outdoor activities
• Dallas has a humid subtropical climate, with mild winters and hot summers

Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break.

ASSUMPTION: The Dallas office provides a dynamic and collaborative work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the team
• Final interview with the director or another senior team member

Key Assessment Areas:

• Technical skills in ad tech, web analytics, and related tools
• Problem-solving abilities and attention to detail
• Communication and collaboration skills
• Adaptability and ability to manage multiple projects

Application Tips:

• Highlight relevant experience and skills in ad operations, digital marketing, or web analytics
• Tailor your resume to emphasize the required and preferred qualifications listed in the job description
• Prepare for behavioral and situational interview questions that focus on problem-solving, communication, and collaboration

ATS Keywords: Ad Operations, Digital Marketing, Web Analytics, HTML, JavaScript, Tealium Tag Manager, Dynamic Pixel Implementations, LiveRamp, Enhanced Conversion, CAPI, Privacy Regulations, Data Quality, Reporting Strategies, Compliance Monitoring, Project Management, Technical Specifications

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, problem-solving abilities, and fit within the Designit team.

🛠️ Tools & Technologies

• Tealium Tag Manager
• HTML and JavaScript
• LiveRamp, Enhanced Conversion, and CAPI
• Various analytics and reporting tools

ASSUMPTION: Familiarity with the listed tools and technologies is required for this role, with opportunities to learn and develop new skills as needed.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Innovation
• Customer-centricity
• Sustainability

Work Style:

• Creative and dynamic
• Collaborative and team-oriented
• Focused on delivering results and driving positive change

Self-Assessment Questions:

• Do you have a strong understanding of ad tech and privacy laws?
• Are you able to manage multiple projects simultaneously and meet deadlines?
• Do you thrive in a creative and collaborative work environment?

ASSUMPTION: Candidates who align with Designit's values and work style will be a strong fit for this role and the company culture.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting deadlines
• Keeping up with the fast-paced and ever-evolving ad tech industry
• Working effectively with various teams, including marketing, development, and external partners
• Ensuring compliance with privacy laws and industry standards

ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and a commitment to continuous learning and development.

📈 Similar Roles Comparison

• Compared to other ad tech roles, this position has a stronger focus on project management and collaboration with various teams
• In the digital marketing industry, this role requires a unique blend of technical skills, communication abilities, and attention to detail
• Career progression in this field may include roles such as Senior Marketing Technology Coordinator, Marketing Technology Manager, or similar positions within the digital marketing or analytics fields

ASSUMPTION: This role offers a unique opportunity to gain experience in ad tech, project management, and collaboration with various teams within the digital marketing industry.

📝 Sample Projects

• Implementing a new pixel tracking system for a major e-commerce website
• Collaborating with external vendors to ensure successful implementation of a new ad tech solution
• Developing and maintaining detailed documentation of pixels and measurement strategies for a large-scale marketing campaign

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of detail required for this role within the digital marketing industry.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Digital Analytics Implementation team?
• How does Designit support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Designit ensure the ongoing adherence to privacy regulations and industry standards for ad tech initiatives?
• What is the typical work-life balance for this role, and how does Designit support work-life balance for its employees?

ASSUMPTION: These interview questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills in ad operations, digital marketing, or web analytics
• Prepare a cover letter that explains your interest in the role and how your qualifications and experience make you a strong fit
• If applicable, include examples or a portfolio showcasing your relevant work
• Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.