📌 Core Information
🔹 Job Title: Digital Marketing Trainee (Universe Group)
🔹 Company: Universe Group
🔹 Location: Kyiv, Ukraine
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Working with creative, product, and analytical teams to develop user acquisition strategies.
- Optimizing marketing campaigns on top platforms like Meta, Google, and TikTok.
- Analyzing traffic effectiveness and conducting A/B tests to enhance performance.
- Collaborating with fellow marketers and official partners like Meta, Google, and TikTok.
ASSUMPTION: This role involves a high degree of autonomy and responsibility, with a focus on data-driven decision making and continuous learning.
📋 Key Responsibilities
✅ Formulate user acquisition strategies based on market analysis and product specifics.
✅ Create and optimize marketing campaigns on top platforms (Meta, Google, TikTok, etc.).
✅ Analyze and track the efficiency of acquired traffic to maintain high ROI.
✅ Conduct A/B tests to improve performance at various stages of the funnel.
✅ Generate and implement new hypotheses and ideas based on a data-driven approach.
ASSUMPTION: The role requires strong analytical skills, attention to detail, and a proactive approach to problem-solving.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Finance, Statistics, System Analysis, or Analytics, or equivalent experience.
Experience: At least 6 months of experience in marketing (IT, product, agency, BIG4, FMCG).
Required Skills:
- Strong analytical skills and data-driven mindset.
- Fluency in English (Upper-Intermediate or higher).
- Proactive, curious, and adaptable with a keen eye for detail.
- Ability to work effectively in a team and learn quickly.
Preferred Skills:
- Experience with advertising platforms.
- Experience in marketing.
ASSUMPTION: While a degree in a relevant field is preferred, equivalent experience and a strong portfolio may be considered.
💰 Compensation & Benefits
Salary Range: Industry-standard for entry-level marketing roles in Kyiv, Ukraine. The exact range is not provided, but it typically falls between UAH 25,000 - 40,000 per month (approx. USD 650 - 1,050).
Benefits:
- Career growth opportunities.
- Training and development programs.
- All-inclusive office with amenities like breakfast, lunch, walking paths, and a silent room.
- Relocation package for those moving to Kyiv.
- Competitive social package, including 20 paid vacation days, health insurance, and meal vouchers.
- Well-being program, including mental health support and yoga classes.
- Support during wartime, ensuring safety and stability for employees and their families.
Working Hours: Full-time (40 hours per week) with flexible scheduling.
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Kyiv, Ukraine.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Media. Universe Group develops and publishes personalized worlds for millions of users worldwide, with a focus on personalized books, audiobooks, interactive stories, and video series.
Company Size: Medium (51-200 employees). This size allows for a more intimate work environment with ample opportunities for growth and collaboration.
Founded: 2020. Universe Group is a relatively young company with a strong focus on innovation and growth.
Company Description:
- Universe Group is a tech company that creates personalized worlds for over 30 million users worldwide.
- The company develops and publishes personalized books, audiobooks, interactive stories, and video series by combining creators' imagination with AI efficiency.
- Universe Group is committed to publishing stories that inspire millions of people around the world.
Company Specialties:
- Personalized content creation.
- AI-driven publishing.
- Global user acquisition and engagement.
Company Website: holywater.tech
ASSUMPTION: Universe Group's focus on personalized content and AI-driven publishing sets it apart in the tech industry and offers unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: Entry-level. This role is ideal for recent graduates or individuals with less than two years of experience in marketing.
Reporting Structure: The Digital Marketing Trainee will report directly to the Marketing Manager and collaborate with various teams, including creative, product, and analytical teams.
Work Arrangement: On-site, with the option for remote work in the future, depending on the company's policies and the employee's performance.
Growth Opportunities:
- Rapid career advancement due to the company's focus on employee growth and development.
- Expansion into new markets and product verticals, offering opportunities for specialization and leadership roles.
- Collaboration with official partners like Meta, Google, and TikTok, providing access to industry insights and networking opportunities.
ASSUMPTION: The Digital Marketing Trainee role offers significant growth potential, with a clear path for career advancement within the company.
🌍 Location & Work Environment
Office Type: All-inclusive office with amenities like breakfast, lunch, walking paths, and a silent room for focus and relaxation.
Office Location(s): Kyiv, Ukraine. The office is located in the Podilskyi district, with easy access to public transportation and nearby amenities.
Geographic Context:
- Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million people.
- The city is known for its vibrant cultural scene, historical landmarks, and diverse culinary offerings.
- Kyiv offers a relatively low cost of living compared to other European capitals, with affordable housing, dining, and entertainment options.
Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance.
ASSUMPTION: The all-inclusive office environment and flexible work schedule contribute to a positive work-life balance and employee satisfaction.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interview with the Marketing Manager and relevant team members to discuss the role, responsibilities, and expectations.
- Final decision and job offer, if applicable.
Key Assessment Areas:
- Analytical skills and data-driven mindset.
- Creativity and problem-solving abilities.
- Communication and collaboration skills.
- Adaptability and eagerness to learn.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare examples of marketing campaigns you've worked on or ideas you have for improving existing campaigns.
- Research Universe Group and the role of a Digital Marketing Trainee to demonstrate your understanding and enthusiasm for the position.
ATS Keywords: Digital Marketing, User Acquisition, Market Analysis, Campaign Optimization, Data Analysis, A/B Testing, Performance Marketing, Analytical Skills, Creativity, Proactivity, Adaptability, Attention to Detail, Curiosity, English Proficiency
ASSUMPTION: The application process for this role is competitive, and demonstrating a strong understanding of the role and company will increase your chances of success.
🛠️ Tools & Technologies
- Advertising platforms (Meta, Google, TikTok, etc.).
- Analytics tools (Google Analytics, Facebook Pixel, etc.).
- Project management tools (Asana, Trello, etc.).
- Communication and collaboration tools (Slack, Microsoft Teams, etc.).
ASSUMPTION: Familiarity with relevant advertising platforms, analytics tools, and project management tools will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning.
- Collaboration and teamwork.
- User-centric approach.
- Data-driven decision making.
Work Style:
- Fast-paced and dynamic, with a focus on rapid growth and adaptation.
- Data-driven and analytical, with a strong emphasis on performance and results.
- Creative and innovative, with a focus on pushing boundaries and challenging the status quo.
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments, and are you comfortable with rapid change and adaptation?
- Are you highly analytical and data-driven, with a strong focus on performance and results?
- Do you have a creative and innovative mindset, with a desire to push boundaries and challenge the status quo?
ASSUMPTION: A strong cultural fit with Universe Group's values and work style will be crucial for success in this role.
⚠️ Potential Challenges
- The role may require working with large datasets and complex analytics tools, which can be challenging for those without strong analytical skills.
- The fast-paced and dynamic work environment may be overwhelming for individuals who prefer a more stable and predictable work environment.
- The role may require occasional weekend or evening work to meet tight deadlines or manage time zones, which can be challenging for those with personal or family commitments.
- The cost of living in Kyiv, while relatively low compared to other European capitals, may still be a challenge for some individuals, depending on their lifestyle and financial situation.
ASSUMPTION: Understanding and addressing these potential challenges will help applicants better prepare for the role and assess their fit for the work environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses heavily on user acquisition and performance marketing, with a strong emphasis on data-driven decision making and A/B testing.
- While the role is entry-level, it offers significant growth potential and a clear path for career advancement within the company.
- Compared to other marketing roles, this position offers a competitive salary and benefits package, with a focus on employee growth and development.
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions will help applicants better evaluate their fit and expectations for the position.
📝 Sample Projects
- Developing and optimizing a user acquisition campaign for a new product launch, targeting specific user segments and optimizing ad creatives based on performance data.
- Conducting an A/B test to improve the conversion rate of a landing page, with a focus on optimizing user experience and reducing bounce rates.
- Analyzing user data to identify trends and insights, and using this information to inform marketing strategy and improve campaign performance.
ASSUMPTION: Familiarity with these types of projects and the ability to provide concrete examples of past experiences will be beneficial for success in the interview process.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company, and how will my work contribute to the company's growth and success?
- What opportunities are there for professional development and growth within the company, and how does the company support employee growth and advancement?
- How does the company measure the success of marketing campaigns, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing?
- What is the company's approach to work-life balance, and how does the company support employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate your interest in the role and help you better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare examples of marketing campaigns you've worked on or ideas you have for improving existing campaigns.
- Research Universe Group and the role of a Digital Marketing Trainee to demonstrate your understanding and enthusiasm for the position.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
