Digital Marketing & Web Analyst

📌 Core Information

🔹 Job Title: Digital Marketing & Web Analyst

🔹 Company: Sisel International, LLC

🔹 Location: Springville, UT, USA

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Entry to Mid-Level (1-3 years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Managing and updating website content across multiple platforms
• Analyzing website performance and user behavior
• Collaborating with internal teams to ensure content and functionality align with business needs
• Supporting marketing leadership with periodic reporting and recommendations
• Contributing to the design and management of site-based tools such as AI chatbots

ASSUMPTION: This role requires a strong technical skill set, with a focus on HTML and CSS, as well as analytical and business analysis thinking.

📋 Key Responsibilities

✅ Directly manage and update website content, landing pages, product pages, assets, and categories in Exigo, WordPress, and mobile app content systems

✅ Utilize HTML and CSS to create and style web content, ensuring consistent user experience and branding across digital touchpoints

✅ Monitor and analyze website performance, SEO effectiveness, and user behavior using tools like Google Analytics and Hotjar

✅ Assist in developing and documenting requirements for new digital features, dashboards, and reporting capabilities

✅ Support translation management and localization of digital content for global markets

✅ Collaborate with internal teams to ensure content and functionality align with business needs and technical feasibility

✅ Manage website-related QA, testing updates and new features to ensure proper implementation

✅ Support marketing leadership with periodic reporting, insights, and recommendations to improve website and app performance

✅ Support vendor interactions as needed, with primary vendor relationships managed by the Digital Marketing Manager

ASSUMPTION: This role involves a significant amount of hands-on work, requiring strong attention to detail and organizational skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, Computer Science, or a related field

Experience: 1-3 years of experience in digital marketing, web content management, or web analytics roles

Required Skills:

• Strong HTML and CSS skills
• Familiarity with SEO, Google Analytics, Hotjar, and WordPress
• Understanding of e-commerce content flows and best practices
• Ability to learn proprietary platforms quickly (preferably Exigo)

Preferred Skills:

• Familiarity with JavaScript
• Prior experience managing or assisting with translation/localization processes

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Sisel products

Working Hours: Full-time, Monday-Friday, with flexible hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: 51-200 employees (Mid-size company)

Founded: 2006, with a mission to create powerful personal care products and dietary supplements

Company Description:

• Sisel International conducts extensive scientific research to create organic, efficacious products
• The company manufactures products in-house under GMP standards and is committed to quality and integrity
• Sisel is currently operating successfully in over 40 countries and is positioned for expansion

Company Specialties:

• Personal care products
• Dietary supplements
• Direct sales and home-based business opportunities

Company Website: sisel.net

ASSUMPTION: Sisel International is a well-established company in the wellness and fitness industry, with a strong focus on research and quality.

📊 Role Analysis

Career Level: Entry to Mid-Level (1-3 years of experience)

Reporting Structure: Reports directly to the Digital Marketing Manager

Work Arrangement: Hybrid (2-3 days on-site per week, with the rest of the time working remotely)

Growth Opportunities:

• Potential career growth within the marketing department
• Opportunities to learn and adopt new tools and technologies
• Possibility to contribute to the future back office redesign and gain experience in business analysis

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Hybrid (2-3 days on-site per week)

Office Location(s): 1325 W Spring Creek Place, Springville, UT 84663, US

Geographic Context:

• Springville, UT is a small city located in Utah County, with a population of approximately 30,000
• The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions in nearby Provo and Salt Lake City
• The cost of living in Springville is relatively affordable compared to other major metropolitan areas in the United States

Work Schedule: Full-time, Monday-Friday, with flexible hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the Digital Marketing Manager
• On-site or virtual interview with the Digital Marketing Manager and other team members
• Final interview with the Marketing Director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Technical skills (HTML, CSS, SEO, analytics tools)
• Analytical and problem-solving skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and skills in your resume, with a focus on technical abilities and analytical thinking
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission and values
• Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
• Be ready to discuss your experience with website analytics, SEO, and content management systems

ATS Keywords: Digital Marketing, Web Analytics, HTML, CSS, SEO, Google Analytics, Hotjar, WordPress, Exigo, E-commerce, Translation Management, Collaboration, Problem Solving, Attention to Detail, Organizational Skills, Communication Skills

ASSUMPTION: The interview process will focus on assessing technical skills, analytical thinking, and cultural fit, with a strong emphasis on problem-solving and collaboration.

🛠️ Tools & Technologies

• Exigo (proprietary e-commerce platform)
• WordPress
• Google Analytics
• Hotjar
• AI chatbot platforms (e.g., MobileMonkey, ManyChat)
• SQL (for reporting and data analysis)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, with a strong emphasis on Exigo and related systems.

👔 Cultural Fit Considerations

Company Values:

• Science: Commitment to extensive research and innovation
• Innovation: Pursuit of cutting-edge products and solutions
• Success: Focus on achieving results and continuous improvement
• Energy: Passion for the company's mission and products
• Longevity: Dedication to long-term customer relationships and business growth

Work Style:

• Collaborative: Working closely with internal teams to achieve common goals
• Adaptable: Embracing change and new challenges in a dynamic environment
• Proactive: Taking initiative and driving results in a fast-paced setting

Self-Assessment Questions:

• How do your technical skills and analytical mindset align with the role's requirements?
• How do you approach collaboration and adaptability in a dynamic work environment?
• How do your personal values and work style fit with Sisel International's company values?

ASSUMPTION: Cultural fit is crucial for success at Sisel International, with a strong emphasis on collaboration, adaptability, and alignment with the company's values.

⚠️ Potential Challenges

• Managing content across multiple platforms and systems (Exigo, WordPress, mobile app content system)
• Balancing technical tasks with analytical and business analysis responsibilities
• Keeping up with industry trends and best practices in digital marketing and web analytics
• Adapting to a hybrid work arrangement and maintaining productivity in a remote setting

ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional web analyst roles, this position requires strong HTML and CSS skills for hands-on content management
• Compared to other digital marketing roles, this position places a greater emphasis on business analysis and process documentation
• Career progression may involve moving into a more specialized role within digital marketing or transitioning into a business analyst position

ASSUMPTION: This role offers a unique blend of technical, analytical, and business analysis responsibilities, with opportunities for growth and specialization.

📝 Sample Projects

• Redesigning and optimizing the Exigo product category pages to improve user experience and conversion rates
• Developing and implementing a comprehensive SEO strategy to improve organic search rankings and drive more targeted traffic to the website
• Creating and managing AI chatbot workflows to enhance customer engagement and support

ASSUMPTION: These sample projects demonstrate the hands-on, strategic, and analytical aspects of the role, with a focus on driving results and improving user experience.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy and roadmap for the company?
• What are the key priorities for the first 30-60-90 days in this role?
• How does the marketing team collaborate with other departments, such as IT and design?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does the hybrid work arrangement support work-life balance and productivity?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and your long-term career growth potential.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills, with a focus on technical abilities and analytical thinking
• Write a cover letter that demonstrates your understanding of the role and your fit with the company's mission and values
• Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.