Digital Marketing Writer

📌 Core Information

🔹 Job Title: Digital Marketing Writer

🔹 Company: Texas Children's Careers

🔹 Location: Houston, Texas, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, researching, writing, and editing website content for texaschildrens.org
• Collaborating with the Marketing team to determine content priorities and communicate with clients
• Optimizing content for online to capture and engage the defined target audience
• Staffing as a writer and reporter for internal and external publications and digital media
• Assisting with editing and writing for other corporate, internal, and executive communications

ASSUMPTION: This role requires strong writing, editing, and communication skills, as well as the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Plan, research, write, and edit website content for texaschildrens.org

✅ Partner with the Marketing team to determine content priorities, establish a writing schedule, and communicate with clients

✅ Ensure content is optimized for online to capture and engage the defined target audience

✅ Staff as a writer and reporter for internal and external publications and digital media, with a focus on digital demand generation and acquisition communications

✅ Assist with researching and drafting news stories and scripts for internal and external deliverables, including blog posts, videos, intranet, and internet content, corporate publications, and other corporate communications

✅ May attend events for internal and external reporting, coordinating with photographers, writers, public relations teams, and event managers as needed

✅ Assist with editing and writing for other corporate, internal, and executive communications, including global emails, website updates, blog posts, web articles, and other communications as assigned by the director

✅ Draft communications that meet specific objectives, with clarity, organization, accuracy, and balance

✅ Assist with reviewing executive communications, including blog posts, letters, emails, scripts/speeches, presentations, and other communications as needed for the CEO and clinical and administrative leaders throughout the organization

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Required bachelor's degree in communications, journalism, English, marketing, business, or a related field

Experience: Required 3 years of work experience as a Writer, with a preference for those with 5 years of work experience as a Writer and digital agency experience

Required Skills:

• Proven writing, editing, and content creation skills
• Ability to optimize content for online and engage target audiences
• Experience with digital marketing and agency work
• Strong communication and collaboration skills
• Ability to manage multiple projects and meet deadlines

Preferred Skills:

• Experience with healthcare or nonprofit organizations
• Familiarity with SEO best practices
• Knowledge of content management systems

ASSUMPTION: Candidates with experience in healthcare or nonprofit organizations may have a better understanding of the target audience and the organization's mission.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (based on industry standards for a Marketing Writer with 3-5 years of experience in the Houston area)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with employer match
• Paid time off and holidays
• Tuition reimbursement and professional development opportunities
• Employee discounts and wellness programs

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with some flexibility for event coverage)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Texas Children's Hospital is a world-class pediatric facility, nationally recognized as a top children's hospital, and voted one of the best places to work in Houston for nine years running. They are committed to creating a healthy community for children by providing the best pediatric care possible through groundbreaking research and emphasis on education. They also offer a full continuum of family-centered care for women, from obstetrics to well-woman care.

Company Size: Texas Children's Hospital has over 10,000 employees, making it a large organization with ample opportunities for growth and collaboration.

Founded: Texas Children's Hospital was founded in 1954 and has since grown to become one of the largest pediatric hospitals in the United States.

Company Description:

• Texas Children's Hospital is dedicated to creating a healthier future for children and women throughout their global community, today.
• Their mission is to create a healthier future for children and women throughout their global community by leading in patient care, education, and research.
• They strive to provide the best pediatric care possible, through groundbreaking research and emphasis on education.

Company Specialties:

• Pediatric Care
• Research and Education
• Women's Services
• Sports Medicine
• Rehabilitation Therapy
• Pediatric Dermatology
• Pharmacy
• Critical Care

Company Website: http://texaschildrenspeople.org/

ASSUMPTION: Working at Texas Children's Hospital offers candidates the opportunity to make a meaningful impact on the health and well-being of children and families in the Houston area and beyond.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 3-5 years of experience in digital marketing and writing.

Reporting Structure: The Digital Marketing Writer will report directly to the Director of Marketing Communications.

Work Arrangement: This role is on-site, with some flexibility for event coverage. The work arrangement may include occasional weekend or evening hours for event coverage.

Growth Opportunities:

• Advancement to a Senior Marketing Writer or similar role
• Expansion into other areas of marketing or communications within the organization
• Opportunities for professional development and training

ASSUMPTION: This role offers candidates the opportunity to grow professionally within a large and dynamic organization.

🌍 Location & Work Environment

Office Type: Texas Children's Hospital has multiple campuses and locations throughout the Houston area, with the main campus located in the Texas Medical Center.

Office Location(s): 6621 Fannin St., Houston, TX 77030, US; 8611 N Mopac Expy, Austin, Texas 78759, US; 18200 Katy Fwy, Houston, Texas 77094, US; 17580 Interstate 45 South, Suite WM160, The Woodlands, Texas 77384, US

Geographic Context:

• Houston is the fourth most populous city in the United States and the most populous city in Texas.
• The Texas Medical Center, where the main campus is located, is the largest medical center in the world, employing more than 106,000 people.
• The Houston area offers a diverse range of cultural, recreational, and entertainment opportunities.

Work Schedule: The work schedule for this role is typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for event coverage.

ASSUMPTION: Working in a large medical center offers candidates the opportunity to be part of a dynamic and collaborative environment, with access to state-of-the-art facilities and resources.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the Marketing Communications team
• Final interview with the Director of Marketing Communications

Key Assessment Areas:

• Writing and editing skills
• Ability to optimize content for online and engage target audiences
• Collaboration and communication skills
• Understanding of digital marketing and agency work
• Cultural fit and alignment with the organization's mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant writing, editing, and marketing experience.
• Provide examples of your writing and editing work, with a focus on digital marketing and agency experience.
• Demonstrate your understanding of the organization's mission and how your skills and experience align with their goals.

ATS Keywords: Digital Marketing, Writing, Editing, Content Creation, Research, Communication, Collaboration, News Story Drafting, Script Writing, Corporate Communications, Audience Engagement, Content Optimization, Event Reporting, Executive Communication Review, Clarity, Organization

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's writing, editing, and communication skills, as well as their cultural fit with the organization.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Drupal)
• Search engine optimization (SEO) tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the organization's needs and the candidate's experience and expertise.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Innovation
• Teamwork
• Integrity
• Compassion

Work Style:

• Collaborative
• Dynamic
• Results-driven
• Adaptable
• Compassionate

Self-Assessment Questions:

• Do you have a passion for creating engaging and informative content for a pediatric audience?
• Are you comfortable working in a fast-paced, collaborative environment with multiple stakeholders?
• Do you have a strong commitment to the organization's mission and values?

ASSUMPTION: Candidates who are passionate about pediatric healthcare and have a strong commitment to the organization's mission and values are likely to be a good fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing the needs of various stakeholders, including patients, families, and internal teams
• Keeping up with the latest trends and best practices in digital marketing and content creation
• Working occasional weekend or evening hours for event coverage

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Digital Content Specialist or Digital Marketing Specialist, with a focus on writing and editing for a pediatric audience.
• Unlike some marketing roles, this position requires a strong commitment to the organization's mission and values, as well as a passion for pediatric healthcare.
• Career progression in this role may include advancement to a Senior Marketing Writer or similar role, with opportunities for expansion into other areas of marketing or communications within the organization.

ASSUMPTION: Candidates should consider their personal and professional goals when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing a content strategy for the Texas Children's Hospital website, with a focus on engaging and informative content for a pediatric audience
• Creating and optimizing blog posts, articles, and other digital content to improve search engine rankings and drive traffic to the website
• Collaborating with the Marketing team to develop and execute a digital marketing campaign to promote a new pediatric service or program

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and may vary depending on the organization's needs and the candidate's experience and expertise.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a Digital Marketing Writer in this role?
• How does this role collaborate with other teams and departments within the organization?
• What are the most important qualities and skills for success in this role?
• How does this role support the organization's mission and values?
• What opportunities are there for professional development and growth within the organization?

ASSUMPTION: These questions are intended to help candidates better understand the role, the organization, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant writing, editing, and marketing experience, with a focus on digital marketing and agency work.
• Provide examples of your writing and editing work, with a focus on digital marketing and agency experience.
• Prepare for your interview by researching the organization's mission, values, and recent news and events.
• Follow up with the hiring manager within one week of your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.