Digital Media Buyer

ICF

Full-time

Remote

Worldwide

📌 Core Information

🔹 Job Title: Digital Media Buyer

🔹 Company: ICF

🔹 Location: REMOTE US Based (Preferred location: New Jersey)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-26

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

Executing and optimizing digital media campaigns across various online marketing channels
Managing campaign performance and analyzing data to identify trends and insights
Collaborating with media strategists to develop comprehensive media plans
Working in a dynamic and collaborative organization with opportunities for career advancement

ASSUMPTION: This role requires a strong understanding of digital media buying, analytics, and strategic thinking. The ideal candidate will have experience in campaign buying across online marketing channels and be comfortable using web analytics tools.

📋 Key Responsibilities

✅ Execute and optimize digital media campaigns across various online marketing channels, ensuring they meet set objectives and performance benchmarks

✅ Manage campaign progress toward budget and KPI goals, making necessary adjustments for optimal performance

✅ Analyze campaign data to identify trends and insights that can inform strategy and improve performance

✅ Oversee monthly reporting for assigned campaigns, providing insights and recommendations for continuous improvement

✅ Collaborate with media strategists to develop comprehensive media plans that align with the marketing goals of clients in industries like Energy and Government

✅ Be an active member of a dynamic team, contributing to a positive work environment and participating in collaborative efforts for campaign success

✅ Embrace opportunities for professional development and learning, staying abreast of industry trends and advancements in digital advertising

ASSUMPTION: The responsibilities listed above are essential for the successful execution of this role. The ideal candidate will have experience in digital media buying and be comfortable working in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree (or applicants can substitute one year of related experience for one year of education)

Experience: 2+ years of hands-on experience in campaign buying across online marketing channels such as social media marketing, display advertising, video advertising or others on digital advertising platforms such as Google, Facebook, Programmatic DSP, etc.

Required Skills:

Experience using web analytics tools, such as Google Analytics and Google Tag Manager
Must be able to pass a background check and drug screening

Preferred Skills:

In-depth knowledge of media vendors, platforms, verification partners, and DSPs such as Display and Video 360, the Trade Desk, etc.
Experience implementing pixels for data collection and conversion tracking on websites
Ability to multitask and meet deadlines under pressure
Experience managing campaigns across multiple programmatic tactics including prospecting, retargeting, video, etc.
Adaptable, flexible, and a team player with a passion for digital advertising
Active interest in keeping up with the paid media industry and latest trends

ASSUMPTION: The required and preferred qualifications listed above are essential for the successful performance of this role. The ideal candidate will have a strong background in digital media buying and be comfortable using web analytics tools.

💰 Compensation & Benefits

Salary Range: $55,388.00 - $94,160.00 (Based on full-time employment)

Benefits:

Flexible workplace arrangements
Work-life balance
Donation matching
Volunteer opportunities
Tuition reimbursement
Access to professional development resources
401k matching
Employee Stock Purchase Plan

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is based on full-time employment and may vary depending on factors such as relevant work experience, skills, certifications, and geographic location. The benefits listed above are subject to change and may vary depending on the employee's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: ICF is a global advisory and technology services provider, combining unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

Company Size: ICF has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and development.

Founded: ICF was founded in 1969 and has since grown into a leading global consultancy with a strong reputation for delivering innovative solutions to complex challenges.

Company Description:

ICF is a global engagement and transformation partner, helping clients adapt to change and improve the world
The company offers a range of services, including strategy and transformation, creative engagement, insights and analytics, technology, digital, user experience, customer experience, artificial intelligence and machine learning, and customer marketing
ICF is committed to providing a fair interview process for all candidates based on their own skills and knowledge, and does not permit the use of artificial intelligence tools to generate or assist with responses during interviews

Company Specialties:

Strategy and transformation
Creative engagement
Insights and analytics
Technology
Digital
User experience
Customer experience
Artificial intelligence and machine learning
Customer marketing

Company Website: http://bit.ly/2W8PpF8

ASSUMPTION: ICF is a well-established global consultancy with a strong reputation for delivering innovative solutions to complex challenges. The company offers a range of services and has a large and diverse workforce, providing ample opportunities for growth and development.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in digital media buying and campaign management

Reporting Structure: The Digital Media Buyer will report directly to the Media Planning and Buying Manager

Work Arrangement: This role is remote-friendly, with a preference for candidates based in New Jersey

Growth Opportunities:

ICF offers opportunities for professional development and learning, with a focus on staying abreast of industry trends and advancements in digital advertising
The company provides access to professional development resources and tuition reimbursement
ICF's large and diverse workforce provides ample opportunities for career growth and development

ASSUMPTION: This role offers significant opportunities for career growth and development within a dynamic and collaborative organization. The ideal candidate will have a strong background in digital media buying and be comfortable working in a fast-paced, dynamic environment.

🌍 Location & Work Environment

Office Type: ICF has multiple office locations worldwide, with a preference for candidates based in New Jersey for this remote-friendly role

Office Location(s): 1902 Reston Metro Plaza, Reston, Virginia 20190, US; D 4, Fourth Floor, Tower D IBC Knowledge Park, Bannergatta Road, Bangalore, IN; Avenue Marnix 17 4th floor (1000), Brussels, BE

Geographic Context:

New Jersey is a populous and diverse state with a strong economy and a high cost of living
The state is home to numerous Fortune 500 companies and offers ample opportunities for career growth and development
New Jersey has a humid subtropical climate, with hot, humid summers and cold winters

Work Schedule: This role has a flexible work arrangement, with a preference for candidates based in New Jersey. The work schedule is typically 40 hours per week, with opportunities for remote work.

ASSUMPTION: The location and work environment for this role are flexible, with a preference for candidates based in New Jersey. The ideal candidate will be comfortable working remotely and have a strong understanding of digital media buying and campaign management.

💼 Interview & Application Insights

Typical Process:

Online application submission
Phone or video screen with the Hiring Manager
On-site or virtual interview with the Hiring Manager and team members
Final interview with the Director of Media Planning and Buying
Background check and drug screening

Key Assessment Areas:

Digital media buying and campaign management experience
Analytical skills and data-driven decision-making
Collaboration and teamwork skills
Adaptability and flexibility in a fast-paced environment
Passion for digital advertising and staying up-to-date with industry trends

Application Tips:

Tailor your resume and cover letter to highlight your relevant experience and skills in digital media buying and campaign management
Be prepared to discuss your experience with web analytics tools and provide examples of your ability to analyze data and identify trends
Research ICF's company culture and be prepared to discuss how your values and work style align with the company's
Prepare questions to ask the interviewer about the role, the team, and the company to demonstrate your interest and engagement

ATS Keywords: Digital Media Buying, Campaign Management, Data Analysis, Web Analytics, Google Analytics, Google Tag Manager, Digital Marketing, Online Advertising, Programmatic Buying, Media Planning, Teamwork, Collaboration

ASSUMPTION: The interview process for this role is designed to assess the candidate's skills and experience in digital media buying and campaign management, as well as their ability to work collaboratively in a fast-paced environment. The ideal candidate will have a strong background in digital media buying and be comfortable using web analytics tools.

🛠️ Tools & Technologies

Google Analytics
Google Tag Manager
Google Looker
Microsoft Excel
Google Display & Video 360
The Trade Desk
CM360

ASSUMPTION: The tools and technologies listed above are commonly used in digital media buying and campaign management. The ideal candidate will have experience using these tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

ICF values integrity, quality, and collaboration in all aspects of its work
The company is committed to delivering innovative solutions to complex challenges and improving the world
ICF values diversity, inclusion, and respect for all employees

Work Style:

ICF offers a flexible work arrangement, with a focus on work-life balance
The company values collaboration and teamwork, with opportunities for remote work
ICF offers opportunities for professional development and learning, with a focus on staying up-to-date with industry trends

Self-Assessment Questions:

Do you align with ICF's values of integrity, quality, and collaboration?
Are you comfortable working remotely and collaborating with team members in a virtual environment?
Do you have a passion for digital advertising and staying up-to-date with industry trends?

ASSUMPTION: The cultural fit considerations listed above are essential for success in this role. The ideal candidate will align with ICF's values and be comfortable working remotely in a collaborative environment.

⚠️ Potential Challenges

The digital media buying landscape is constantly evolving, requiring the ideal candidate to stay up-to-date with industry trends and new technologies
This role may require working on multiple campaigns simultaneously, with tight deadlines and high expectations for performance
The remote work arrangement may present challenges in terms of communication and collaboration with team members
The cost of living in New Jersey may be higher than in other states, potentially impacting the candidate's overall compensation and benefits package

ASSUMPTION: The potential challenges listed above are inherent in the digital media buying landscape and the remote work arrangement. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to adapt to changes in the industry and the company's needs.

📈 Similar Roles Comparison

This role is similar to other digital media buyer positions, but may require more experience in campaign management and data analysis
The industry-specific context for this role is the energy and government sectors, which may present unique challenges and opportunities
Career path comparison: This role offers opportunities for career growth and development within ICF, with potential paths to media planning and strategy, management, or specialized roles in digital advertising

ASSUMPTION: This role is similar to other digital media buyer positions, but may require more experience in campaign management and data analysis. The ideal candidate will have a strong background in digital media buying and be comfortable working in a fast-paced, dynamic environment.

📝 Sample Projects

Developing and executing a comprehensive media plan for a major energy client, including targeted digital advertising campaigns across multiple channels
Analyzing campaign data to identify trends and insights, and optimizing media buys to improve performance
Collaborating with media strategists to develop and implement media plans for government clients, ensuring excellence in execution, optimization, and reporting

ASSUMPTION: The sample projects listed above are representative of the types of projects the ideal candidate may work on in this role. The ideal candidate will have experience in digital media buying and campaign management, and be comfortable working collaboratively in a fast-paced environment.

❓ Key Questions to Ask During Interview

Can you describe the team structure and dynamics for this role?
How does ICF support the professional development and growth of its employees?
What are the key priorities for this role in the first 30-60-90 days?
How does ICF measure the success of its digital media campaigns, and how is this role expected to contribute to that success?
What are the key challenges and opportunities facing the energy and government sectors, and how does this role contribute to ICF's work in these areas?

ASSUMPTION: The key questions to ask during the interview are designed to provide insight into the role, the team, and the company. The ideal candidate will be curious and engaged, and prepared to ask thoughtful questions to demonstrate their interest and fit for the role.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight your relevant experience and skills in digital media buying and campaign management
Prepare for your phone or video screen with the Hiring Manager by researching ICF's company culture and values
Prepare for your on-site or virtual interview with the Hiring Manager and team members by practicing your responses to common interview questions and thinking about your fit for the role
Prepare for your final interview with the Director of Media Planning and Buying by reflecting on your experience and accomplishments in digital media buying and campaign management
Follow up with the Hiring Manager one week after your final interview to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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