📌 Core Information
🔹 Job Title: Digital Media Buyer - HYBRID
🔹 Company: ReachMobi
🔹 Location: Philadelphia, Pennsylvania (Hybrid)
🔹 Job Type: Hybrid
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing digital distribution partnerships
- Organizing and managing digital media buying campaigns
- Conducting market research to refine paid media strategies
- Creating ad copy and optimizing campaigns for performance
- Analyzing and reporting on campaign effectiveness
ASSUMPTION: This role requires a strong background in performance-based mobile ad campaigns and a solid understanding of various media types and cost structures.
📋 Key Responsibilities
✅ Develop, deploy, and optimize digital distribution partnerships with key platforms and providers
✅ Organize and manage digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications
✅ Perform market research to refine paid media strategies and identify marketplace opportunities for new products and marketing pitches
✅ Create compelling ad copy and optimize campaigns for cost per action (CPA) performance across various media types and cost structures
✅ Analyze, review, and report on the effectiveness of campaigns, providing insights and recommendations
✅ Design and optimize ad creatives, perform split testing, and analyze results
✅ Segment user bases and identify profitable cohorts to scale campaigns
✅ Optimize bids at the source level to hit product LTV and ROI targets
ASSUMPTION: This role involves a high degree of autonomy and requires strong analytical and creative skills to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of professional experience running performance-based mobile ad campaigns on various media types
Required Skills:
- Proficient in Excel (Pivot tables, Data Visualization, VLOOKUP, SUMIF, etc.)
- Strong analytical and interpretive skills
- Excellent communication and creative writing skills
- Familiarity with mobile advertising platforms
- Ability to work independently and manage multiple projects
Preferred Skills:
- Experience with Google Ads, Facebook Ads, and other major ad platforms
- Familiarity with app store optimization (ASO) techniques
- Knowledge of SQL or other database languages
ASSUMPTION: While not explicitly stated, a strong understanding of mobile app marketing and user acquisition strategies is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Digital Media Buyer with 2-5 years of experience in the Philadelphia area)
Benefits:
- Unlimited Paid Time Off
- 401k match up to 4%
- Health, Vision, and Dental Insurance
- Flexible Spending Accounts
- Life Insurance, AD&D, STD, and LTD (100% employer paid)
- Sponsorship available
- Complimentary snacks, beverages, and catered lunches
- Located next to world-class shopping and restaurants
- Regular company-sponsored social events
Working Hours: Full-time (40 hours per week), Hybrid schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: ReachMobi operates in the competitive mobile app development and marketing industry, focusing on user engagement and monetization.
Company Size: ReachMobi has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: ReachMobi was founded in 2012 and has since grown to become an industry leader in mobile engagement and monetization.
Company Description:
- ReachMobi develops mobile apps that provide users with personalized and functional experiences.
- The company focuses on leading the industry in mobile engagement and monetization.
- ReachMobi fosters a "one-for-all" minded, world-class team of innovative developers, marketing professionals, designers, and content developers.
Company Specialties:
- Strategic targeting
- App distribution
- Digital marketing
Company Website: reachmobi.com
ASSUMPTION: ReachMobi's focus on user engagement and personalization sets it apart in the competitive mobile app industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department.
Reporting Structure: This role reports directly to the Marketing Manager and works closely with the marketing team, as well as cross-functional teams such as product and design.
Work Arrangement: Hybrid schedule, with a mix of on-site and remote work.
Growth Opportunities:
- Advancement within the marketing department, such as a Senior Digital Media Buyer or Marketing Manager role
- Expansion into other areas of the business, such as product management or business development
- Professional development opportunities, such as training and workshops
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and advance within the company.
🌍 Location & Work Environment
Office Type: ReachMobi's offices are modern and collaborative, with a relaxed dress code and a focus on employee comfort.
Office Location(s): 1010 N Hancock St, Philadelphia, Pennsylvania 19123, US; 24301 Walden Center Dr, Bonita Springs, Florida 34134, US; 300 E 39th St, Suite 4E, Kansas City, Missouri 64111, US
Geographic Context:
- Philadelphia, Pennsylvania: A vibrant city with a rich history, offering a mix of urban and suburban living options, as well as numerous cultural attractions and entertainment venues.
- Bonita Springs, Florida: A coastal city with a subtropical climate, offering beautiful beaches, water sports, and outdoor recreation opportunities.
- Kansas City, Missouri: A midwestern city known for its barbecue, jazz, and fountains, offering a mix of urban and suburban living options, as well as numerous cultural attractions and entertainment venues.
Work Schedule: Full-time, with a hybrid schedule that combines on-site and remote work.
ASSUMPTION: ReachMobi's hybrid work arrangement offers employees the flexibility to balance their work and personal lives while still benefiting from the collaborative office environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- In-depth interview with the Marketing Manager and/or other marketing team members
- Skills assessment or case study presentation
- Final interview with the Marketing Director or another senior leader
Key Assessment Areas:
- Analytical skills and data interpretation
- Creativity and ad copywriting abilities
- Understanding of mobile advertising platforms and strategies
- Communication and presentation skills
Application Tips:
- Highlight your relevant experience and achievements in mobile ad campaigns
- Tailor your resume and cover letter to emphasize your analytical, creative, and communication skills
- Prepare for interview questions that focus on your understanding of mobile advertising, data analysis, and campaign optimization
ATS Keywords: Digital Media Buying, Mobile Advertising, Performance Marketing, Campaign Optimization, Data Analysis, Ad Copywriting, Market Research
ASSUMPTION: ReachMobi's interview process is designed to assess candidates' technical skills, as well as their cultural fit and ability to work collaboratively within the marketing team.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads
- Excel
- App Annie
- Adjust
- Asana
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Accountability
- Customer-centricity
- Continuous learning
Work Style:
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing complex datasets to inform decision-making?
- Are you comfortable working collaboratively with cross-functional teams to achieve shared goals?
- Do you have a strong creative streak and enjoy crafting compelling ad copy?
- Are you adaptable and able to pivot quickly in response to changing market conditions?
ASSUMPTION: ReachMobi values candidates who are passionate about mobile advertising, data-driven, and able to thrive in a collaborative and innovative work environment.
⚠️ Potential Challenges
- Managing multiple campaigns and platforms simultaneously may require strong organizational skills and time management
- Keeping up with the fast-paced and ever-changing mobile advertising landscape may require continuous learning and adaptation
- Working in a hybrid environment may present unique challenges in terms of communication and collaboration
- Balancing the need for data-driven decision-making with the need for creative and innovative ad copy may require strong analytical and communication skills
ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively.
📈 Similar Roles Comparison
- Compared to other Digital Media Buyer roles, this position may offer more autonomy and responsibility for campaign optimization and strategy development
- In the competitive mobile app marketing industry, ReachMobi's focus on user engagement and personalization sets it apart from other companies
- This role may offer more opportunities for growth and advancement within the marketing department compared to similar roles at larger organizations
ASSUMPTION: Candidates should research other Digital Media Buyer roles and consider their preferences for autonomy, company culture, and growth opportunities when evaluating this position.
📝 Sample Projects
- Developing and executing a successful user acquisition campaign for a new mobile app launch
- Optimizing an existing campaign to improve CPA and ROI, while maintaining or increasing user volume
- Conducting market research to identify new opportunities for app distribution and user engagement
ASSUMPTION: These sample projects are designed to illustrate the types of tasks and responsibilities associated with this role, but may not be representative of all aspects of the job.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a Digital Media Buyer at ReachMobi?
- How does the marketing team collaborate with other departments, such as product and design?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
- How does ReachMobi support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, company culture, and growth opportunities associated with this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ReachMobi careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills, as well as your enthusiasm for mobile advertising and user engagement
- Prepare for the interview by researching ReachMobi's company culture and values, as well as the mobile advertising industry as a whole
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
