📌 Core Information
🔹 Job Title: Digital Media Buyer - HYBRID
🔹 Company: ReachMobi
🔹 Location: Philadelphia, Pennsylvania (Hybrid)
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing digital distribution partnerships with key platforms and providers
- Organizing digital media buying to drive traffic to owned and operated mobile applications
- Performing market research to refine paid media strategies and identify marketplace opportunities
- Creating ad copy and optimizing campaigns for cost per action (CPA) performance
- Analyzing and reporting on campaign effectiveness and providing insights for improvement
ASSUMPTION: This role requires a strong background in performance-based mobile ad campaigns and a solid understanding of various media types and cost structures.
📋 Key Responsibilities
✅ Develop, deploy, and optimize digital distribution partnerships with key platforms and providers
✅ Organize digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications
✅ Perform market research to refine paid media strategies and identify marketplace opportunities for new products and marketing pitches
✅ Create ad copy, perform split testing, and optimize campaigns for cost per action (CPA) performance across various media types and cost structures
✅ Analyze, review, and report on the effectiveness of campaigns and provide insights and recommendations
✅ Segment user bases, identify profitable cohorts, and optimize source-level bids to hit product LTV and ROI targets
ASSUMPTION: This role involves a high degree of data analysis and optimization, requiring strong analytical skills and a creative mindset.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of professional experience running performance-based mobile ad campaigns on various mediums
Required Skills:
- Proficient with Excel (Pivot tables, Data Visualization, VLOOKUP, SUMIF, etc.)
- Firsthand experience creating ad copy – text and graphics
- Excellent interpretive skills, with the ability to translate raw data into actionable outcomes
Preferred Skills:
- Mobile advertising experience
- Familiarity with major display, search, and social networks
- Knowledge of user-base segmentation and cohort identification
ASSUMPTION: Candidates with a strong background in performance-based marketing and a proven track record in mobile ad campaigns are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Coordinator/Manager role with 2-5 years of experience in Philadelphia)
Benefits:
- Unlimited Paid Time Off
- 401k match up to 4%
- Health, Vision, and Dental insurance
- Flexible Spending Accounts
- Life Insurance, AD&D, STD, and LTD (100% employer-paid)
- Sponsorship available
- Complimentary snacks, beverages, and catered lunches
- Regular company-sponsored social events
Working Hours: Full-time (40 hours per week) with a hybrid schedule (2 days on-site per week)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Philadelphia area. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: ReachMobi is a technology company specializing in mobile app development and digital marketing. They operate in the competitive and rapidly evolving mobile app industry.
Company Size: ReachMobi has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: ReachMobi was founded with a mission to create personalized and productive mobile experiences for users.
Company Description:
- ReachMobi develops mobile apps that enhance functionality and customization, aligning with users' personalities and passions.
- The company focuses on leading the industry in mobile engagement and monetization by combining cutting-edge technology with audience engagement.
- ReachMobi fosters a "one-for-all" minded, world-class team of innovative developers, marketing professionals, designers, and content developers.
Company Specialties:
- Strategic targeting
- App distribution
- Digital marketing
Company Website: reachmobi.com
ASSUMPTION: ReachMobi's focus on personalization and user engagement sets it apart in the mobile app industry, providing unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: This role is suited for a Marketing Coordinator or Manager with 2-5 years of experience in performance-based mobile ad campaigns.
Reporting Structure: The Digital Media Buyer will report directly to the Marketing Director and work closely with the marketing team, as well as cross-functional teams such as product and engineering.
Work Arrangement: This is a hybrid role, with employees working on-site for 2 days per week and remotely for the remaining 3 days.
Growth Opportunities:
- As ReachMobi continues to grow, there may be opportunities for the Digital Media Buyer to take on more responsibilities or move into a management role.
- The company encourages professional development and may provide opportunities for training and certification in relevant tools and platforms.
ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and remote work, allowing employees to maintain a healthy work-life balance.
🌍 Location & Work Environment
Office Type: ReachMobi's office is located in Philadelphia, Pennsylvania, with a casual and collaborative work environment.
Office Location(s): 1010 N Hancock St, Philadelphia, Pennsylvania 19123, US
Geographic Context:
- Philadelphia offers a vibrant and diverse culture, with numerous attractions, restaurants, and entertainment options.
- The city is home to several Fortune 500 companies and a thriving tech industry, providing ample networking opportunities.
- Philadelphia has a humid subtropical climate, with warm summers and cold, snowy winters.
Work Schedule: The hybrid schedule allows employees to work from home for 3 days per week, providing flexibility and a better work-life balance.
ASSUMPTION: The Philadelphia office location offers easy access to public transportation, making it convenient for employees to commute to work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Director
- Final interview with the CEO or another senior team member
- Background check and offer extension
Key Assessment Areas:
- Understanding of performance-based mobile ad campaigns
- Analytical skills and data interpretation
- Creativity in ad copy creation and optimization
- Alignment with ReachMobi's company culture and values
Application Tips:
- Highlight your experience with performance-based mobile ad campaigns and provide specific examples of successful campaigns you've managed.
- Tailor your resume and cover letter to emphasize your skills and experience in digital media buying, market research, and campaign optimization.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and ability to work collaboratively.
ATS Keywords: Mobile ad campaigns, performance-based marketing, digital media buying, market research, campaign optimization, Excel proficiency, CPA, CPC, CPI, LTV, ROI
ASSUMPTION: ReachMobi's interview process is designed to assess candidates' technical skills, creativity, and cultural fit, ensuring they are the right fit for the company and the role.
🛠️ Tools & Technologies
- Major display, search, and social networks (e.g., Google Ads, Facebook Ads, Twitter Ads)
- Excel (Pivot tables, Data Visualization, VLOOKUP, SUMIF, etc.)
- Ad creation and design tools (e.g., Canva, Adobe Creative Suite)
- Campaign management and analytics platforms (e.g., Google Analytics, Facebook Pixel)
ASSUMPTION: The Digital Media Buyer will be expected to learn and utilize various tools and platforms to optimize campaign performance and drive results.
👔 Cultural Fit Considerations
Company Values:
- Innovation: ReachMobi encourages creativity and continuous learning to stay ahead in the rapidly evolving mobile app industry.
- Collaboration: The company fosters a collaborative work environment, with teams working together to achieve common goals.
- Customer-centric: ReachMobi prioritizes user engagement and personalization, ensuring that its apps meet the needs and preferences of its users.
Work Style:
- Data-driven: The company relies on data and analytics to inform decision-making and optimize performance.
- Creative: ReachMobi values innovation and encourages employees to think outside the box to drive results.
- Adaptable: The company operates in a dynamic and ever-changing industry, requiring employees to be flexible and adaptable to new challenges and opportunities.
Self-Assessment Questions:
- Do you have a strong background in performance-based mobile ad campaigns and a proven track record of driving results?
- Are you comfortable working in a data-driven environment and using analytics to inform decision-making?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams to achieve common goals?
ASSUMPTION: ReachMobi's company culture values innovation, collaboration, and a customer-centric approach, making it an ideal fit for candidates who are creative, adaptable, and data-driven.
⚠️ Potential Challenges
- Keeping up with the rapidly evolving mobile app industry and staying ahead of competitors
- Managing multiple campaigns and optimizing performance across various media types and cost structures
- Balancing the demands of on-site work with remote work responsibilities
- Adapting to changes in the company's priorities and strategies as it continues to grow and evolve
ASSUMPTION: The Digital Media Buyer will need to be proactive, adaptable, and able to manage multiple priorities to succeed in this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on performance-based mobile ad campaigns and requires a strong background in digital media buying and optimization.
- ReachMobi's emphasis on personalization and user engagement sets it apart from other mobile app developers, providing unique opportunities for growth and innovation.
- This role offers a clear career path for candidates with a strong background in performance-based marketing, with opportunities for advancement into management or other specialized roles within the marketing department.
ASSUMPTION: Candidates with experience in performance-based marketing and a strong interest in the mobile app industry are likely to find this role an excellent fit for their skills and career goals.
📝 Sample Projects
- Developing and executing a targeted Facebook Ads campaign to drive app installs and increase user engagement
- Optimizing a Google Ads campaign to improve cost per acquisition and return on ad spend for a newly launched app
- Conducting market research to identify new opportunities for app monetization and user engagement
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Digital Media Buyer can expect to undertake in this role, with a focus on campaign optimization, market research, and data analysis.
❓ Key Questions to Ask During Interview
- How does ReachMobi differentiate itself from other mobile app developers in the industry?
- What are the biggest challenges facing the mobile app industry today, and how does ReachMobi address them?
- How does ReachMobi support the professional development and growth of its employees?
- What is the typical career path for a Digital Media Buyer at ReachMobi, and what opportunities exist for advancement within the marketing department?
- How does the hybrid work arrangement support a healthy work-life balance for employees?
ASSUMPTION: These interview questions are designed to provide insight into ReachMobi's company culture, values, and growth opportunities, as well as the specific demands and expectations of the Digital Media Buyer role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with performance-based mobile ad campaigns and digital media buying
- Prepare for interview questions that focus on your technical skills, creativity, and cultural fit with ReachMobi
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
